Aisha Willis

Experience

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  Zale

  Oct 2007 - Apr 2012

  Store Operations Administrator Recognition, Incentives, Meetings

  Served as an advocate for field leaders and store personnel for incentives, recognition and conference preparation. Maintained a budget of approximately $1.5 million per fiscal year. Additionally, I was the Special Projects Team Corporate Communications liaison. - Partnered with Store’s leadership, Finance, Legal, Communications and additional business partners to develop effective incentive and recognition programs to drive sales increases and employee morale for approximately 1,200 stores and 10,500 employees. Maintained reports and websites for five company brands as multiple contests ran at one time. - Executed memorable leadership conferences annually, including one large holiday kick-off conference with more than 150 attendees. Additionally prepared a minimum of seven on-site, training meetings and two offsite meetings for each of 10 regions. This included initiation of a website for registration, sourcing production companies, venues and marketing materials partners while following a strict budget. Show less

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  The Shorthorn Newspaper

  Jan 2014 - Jun 2014

  News Reporter

  I covered the section of the Division of Student Affairs, which included Student Congress, student leaders and EXCEL Campus Activities. - Developed a minimum of two stories weekly in a highly deadline-driven environment, which required relationship building, research, regular visits with leaders, social media promotion and interviews.

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  The Write Solution

  Jun 2014 - now

  Freelance Content Strategist and Founder

  Providing strategic communications plans, web content, sales copy, editing services, social media management and the key and pen strokes necessary to tell your story effectively.• Utilizing SEO best practices, provide clients with holistic communications for internal and external audiences• Provide social media, content, and email marketing strategies for B2C and B2B targets• Ghostwriting, book editing, and social media marketing

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  Advice Local

  Feb 2016 - Nov 2016

  Content Writer

  Dug into digital marketing's content creation side. Implemented SEO best practices to create communications in long and short form, including marketing materials, email campaigns, press releases, media advisories, web pages, including special landing pages, ads, blogs, ebooks, articles, and more. Provided and briefly implemented a strategic communication plan for the brand social media properties. In addition, I also served as Account Manager for one of the agency's clients, which required me to serve as the liaison between internal teams and the client, to keep their projects on schedule.Built relationships with industry professionals, and invited them to guest blog for company properties and to speak at conferences. Served as editor for community-submitted work. Continually grew in knowledge and implementation of digital marketing best practices. Show less

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  WrightIMC

  Jun 2017 - Sept 2018

  Director of Content

  While working for this award-winning integrated marketing communications agency, I was able to grow significantly and learn much more about digital marketing and myself.• Initially produced all copy and content, editing, and social media for multiple clients in various fields, then managed a direct report• Maintained, launched, and increased (at times doubling) follower counts on social platforms• Provided reputation management solutions via content, social listening, and consumer reviews Show less