Dave O'Donnell

Experience

• 

  O'Donnell Construction

  Jun 2003 - Aug 2009

  Carpenter

  • Assistant manager for family owned construction business• Responsible for the sales and bidding of new construction projects• Used creativity to resolve on-site problems• Dealt directly with clients on customer service, client retention & client referrals• Worked directly with crews to foster solid team environment to meet deadlines• Utilized time management skills to balance work and full time college studies• Financed college education through this career

• 

  K12 Teachers Alliance

  Aug 2009 - Mar 2015

  Team Leader/Sales and Marketing Manager

  Team Leader/Sales and Marketing Manager• Team Leader for the highest producing new client in the company• Increased sales for current client over 520% by launching new territories • Lead sales increase for previous client over 400%• Developed and manage employees who convert in the top 10% of the company• Convert incoming phone leads in top 10% of company (51%)• Convert email leads in top 5% of company (42%)• Created new follow up system to increase sales from previously dead leads• Selected to participate in company Leadership Training Program• Work in conjunction with other Team Leaders & Regional Directors on new sales concepts• Top 20% of company for overall sales• Assisted in the training of new and current employees Show less

• 

  McGraw Hill Education

  Mar 2015 - Aug 2023

  Critical Functions• Establishing a range of automated marketing campaigns based on various criteria.• Reviewing existing marketing campaigns across the business and automating where appropriate.• Delivering a steady stream of qualified leads for the organization.• Ensuring all platforms within the business communicate with each other to remove discrepancies.• Implementing lead scoring practices to enable higher conversions of quality leads.• Implementation of the marketing automation platform for the business.• Carrying out A/B testing on automated marketing campaigns to maximize results.• Segmenting audiences and optimizing campaigns to increase effectiveness.• Reporting on all campaigns and making changes where necessary.• Working collaboratively with other departments to ensure automated campaigns achieve company goals. Show less Critical Functions• Facilitate flow of information among the Product Team, management, marketing, sales, production, design, and other functional areas.• Support development of content by working within our digital authoring systems, correcting content when necessary, managing reviewer communication and payment, and assisting internal and freelance product developers with revision work.• Support portfolio manager with project proposals, author communication, editorial reviews, and budget management.• Support marketing team with copywriting, campaign planning, and tactical execution.• Support sales team through direct customer interaction and maintenance of customer data, and prepare tools for them to guide them in selling our products.• Work with product team to create and implement market development strategies for key titles, such as professional development webinars, class tests, and live product reviews.• Monitor and track budgets for programs and projects.• Perform office support duties: submit invoices, order supplies, update databases to ensure data accuracy, complete royalty set-up forms, route contracts via DocuSign and ensure that products appear correctly for both internal and external audiences, and maintain team and project files.• Respond to emails from instructors about our offerings, setting up sample courses for them within our platforms, and submitting product fixes as necessary.• Navigate MHE systems to prepare reports and update spreadsheets in order to provide the team with clean data and well-maintained files.• Analyze and evaluate competing products, create competitive comparisons, and make recommendations based upon perceived strengths and weaknesses of competition.Notable Achievements• Discipline Goal Achiever (2015) • Outstanding Marketing Contribution Award (2016) Show less

  • Marketing Automation Specialist

    Oct 2018 - Aug 2023

  • Marketing Specialist

    Mar 2015 - Oct 2018
• 

  McGraw Hill Higher Education

  Jul 2023 - now

  Marketing Automation Manager