Experience

• 

  Wxia-tv (nbc)

  Jul 1990 - Oct 2000

  Senior account executive

  Responsibilities included generating local sales revenue of $9.2 million per year from major advertising agencies and local clients. Responsible for generating new business from local and regional companies.

• 

  Wpxa-tv (pax)

  Oct 2000 - Mar 2004

  Local/national sales manager

  Managed WPXA-TV, local/national sales for PAXSON Communication and Gannett Broadcasting. Total revenue was $8 million annually. Navigated the integration of WPXA into the WXIA, 11Alive building. Hired sales staff and managed the daily responsibilities of the Traffic and Business Departments including P & L/Revenue Analysis. Developed quarterly and monthly budgets for the local and national sales team. Created media kits and presentation materials. Managed all paid programming sales for the local sales staff. Created unique and aggressive sales strategies coupled with motivational incentive programs designed to elevate sales monthly. Show less

• 

  Wxia-tv (nbc)

  Mar 2004 - Oct 2004

  Local sales manager

  Responsibilities included leading a staff of six local Account Executives and three Sales Assistants. Duties incorporated pricing inventory, sales and budget forecasting, developing sales proposals and media negotiations. Managed $36 million of the $70 million local ad revenue. Assisted efforts of Account Executives in the presentation, sales and maintenance of their accounts by generating local sales revenue from major advertising agencies and local clients. Implemented performance reviews and business plans by quarter for the sales staff. Coordinated efforts with the Traffic and Business Manager for efficient revenue schedules. Utilized programming opportunities to achieve sales goals for maximum revenue generation. Show less

• 

  Time warner cable

  Oct 2004 - Dec 2006

  Responsible for directing, managing, setting strategic vision and long-term goals for the National Sales efforts in the Southeast region for all 38 TWC DMA markets; Lead an office staff of five which consist of three Sales Assistants and two National Sales Managers. Kenexa Career Tracker tools utilized with all staff members. P&L/Revenue Analysis performed monthly. Execution of tune-in business for TWCMD with agencies like RET, PHD, Carat and OMD. Executive leadership of NCC, National Cable Communications. NCC is TWC's national rep office of 24 staff members on the TWC account sales team in the Southeast advertising community. Quarterly focus is on overachieving sales goals despite limited commercial inventory in competitive TV markets like NY, Dallas, Houston, Charlotte and Raleigh. Duties include packaging effectively to grow the average unit rates year to year on all Tier networks which is executed with NCC daily, utilizing the broad and deep strategy for all cable campaigns. Work in conjunction with the NCC New Business Development team on special projects that grow revenue with major accounts like General Motors, Mexico Tourism, Outback and Sandals. Work on inventory management projects and strategies quarterly. Consistently implemented new avenues of profit with strategic preparation to reduce account churn. Create and present custom presentations to global clients and agencies in regard to active advertising opportunities including internet, VOD, Ad tag /Ad copy and other active advertising products and services. Successfully forecast revenue on a weekly, monthly and quarterly basis with NCC for TWC Corporate. The Atlanta office finished 2005 ($17.7 million) at 131% of budget, 115% of Outlook and 163% of 2004 actual. The Washington office finished 2005 ($13.1 million) at 204% of budget, 136% of Outlook and 93% of 2004 actual. 2006 to date for the Atlanta office is $19.8 million at 99% to Outlook and 116% to 2005 actual. Show less Responsible for directing, managing, setting strategic vision and long-term goals for the National Sales efforts in the Southeast region for all 38 TWC DMA markets; Lead an office staff of five which consist of three Sales Assistants and two National Sales Managers. Kenexa Career Tracker tools utilized with all staff members. P&L/Revenue Analysis performed monthly. Execution of tune-in business for TWCMD with agencies like RET, PHD, Carat and OMD. Executive leadership of NCC, National Cable Communications. NCC is TWC's national rep office of 24 staff members on the TWC account sales team in the Southeast advertising community. Quarterly focus is on overachieving sales goals despite limited commercial inventory in competitive TV markets like NY, Dallas, Houston, Charlotte and Raleigh. Duties include packaging effectively to grow the average unit rates year to year on all Tier networks which is executed with NCC daily, utilizing the broad and deep strategy for all cable campaigns. Work in conjunction with the NCC New Business Development team on special projects that grow revenue with major accounts like General Motors, Mexico Tourism, Outback and Sandals. Work on inventory management projects and strategies quarterly. Consistently implemented new avenues of profit with strategic preparation to reduce account churn. Create and present custom presentations to global clients and agencies in regard to active advertising opportunities including internet, VOD, Ad tag /Ad copy and other active advertising products and services. Successfully forecast revenue on a weekly, monthly and quarterly basis with NCC for TWC Corporate. The Atlanta office finished 2005 ($17.7 million) at 131% of budget, 115% of Outlook and 163% of 2004 actual. The Washington office finished 2005 ($13.1 million) at 204% of budget, 136% of Outlook and 93% of 2004 actual. 2006 to date for the Atlanta office is $19.8 million at 99% to Outlook and 116% to 2005 actual. Show less

  • VP National Sales-Atlanta

    Dec 2005 - Dec 2006

  • DIRECTOR OF NATIONAL SALES

    Oct 2004 - Dec 2005
• 

  Joystar communications network, inc

  Dec 2006 - May 2010

  Senior executive: vice president, sales

  Executive leadership of operations and sales of JoyStar Communications Network, Inc. privately owned company, an online family friendly television network with sites at JoyStar.TV and.JoyStarGames.com. . Globally responsible for directing the technology, programming, marketing and sales division in regards to planning, execution and development of the inner workings of the JoyStar platforms (Real Time TV, VOD, AOD, Community site, "My Inner Circle" and JoyStar Games division). Work with various contractors in development of the Marketing Plans to drive traffic and increase video views for both brands on all digital platforms. Lead weekly brain storming meetings to identify "new" opportunities to create awareness and break through the clutter to get the JoyStar digital message to potential viewers. Evaluation of potential brands for partnerships (cash, trade and barter) to drive traffic to the JoyStar brands. Work with PR group to ensure creation of the communications strategy that leverages all of the linear promotional assets to drive viewers on line to JoyStar.TV. Evaluation of research and metrics software and technology to insure that JoyStar is set up to increase traffic, retain viewers/gamers with longer online visitations. Weekly meetings with editor and writer regarding JoyStar content placement. Supervision of staff of 15 vendors/contract workers. Involved in the negotiation of programming, affiliate and advertising sales contracts. Responsible for P&L reports for JCN's Board of Directors. Show less

• 

  Watl-tv

  May 2010 - Jun 2017

  Local sales manager for watl-tv, bounce tv & antenna tv

  Local Sales Manager has to have strong leadership, motivational and organizational skills. Demonstrate a successful track record producing new direct business by developing and selling multi-platform advertising campaigns to local advertising agencies and direct clients in the Atlanta marketplace.

• 

  Bounce tv-atlanta affiliate

  Jan 2011 - Jan 2012

  Local sales manager
• 

  Premion/division of tegna

  Jul 2017 - May 2021

  Premion is an OTT ad solution company that has direct partnerships with content providers, aligning your client's brand with top quality content and guaranteed ad inventory for locally & regionally targeting audiences in the SE region. My responsibilities as Regional Sales Director for the Southeast is to execute and achieve sales objectives by creating a sales plan and quota for the region in support of national & regional objectives. I maintain and expand Premion’s customer base at the national and regional level by building and maintaining rapport with key national, regional and direct clients. Identifying new customer opportunities is a daily objective within the SE region. I develop strategic plans and ensure delivery of these plans quarterly to ensure the achievement of the yearly goals. My Regional Sales Manager Skills and Qualifications are: Meeting Sales Goals, Motivation for Sales, Territory Management, Building Relationships, Sales Planning, Presentation Skills, Performance Management, Emphasizing Excellence, Negotiation and of course Results Driven. To find out more about Premion and how I can help you to reach all types of viewers like cord-extenders, cord-shavers & cord-cutters while increasing unduplicated reach see link below or call me at 404-873-9140. Show less

  • Regional Sales Director

    Mar 2018 - May 2021

  • Regional Sales Director

    Jul 2017 - Feb 2018
• 

  Premion - division of tegna inc.

  Jun 2021 - May 2023

  Senior director – southeast

  Senior Director, Regional Sales – East: As a Sales & Marketing Executive, I help educate agencies and direct clients on the fast-growing OTT industry and Connected TV advertising. With a proven track record of growing revenue and leading sales organizations across Linear and Digital TV. My career has been advising and managing relationships across top agencies and direct clients. In my roles, I have built relationships by helping my clients navigate the very fragmented media landscape to develop data points, specialized campaigns that drive tangible business results. On a daily basis, I lead Premion’s sales strategy and go-to-market initiatives for the East coast by helping agencies and direct clients reach the rapidly growing engaged streaming audience with precision. Show less

• 

  Global harmony

  Jul 2023 - now

  Chief operating officer

  Consultancy work with various clients and advertising agencies helping them to develop new media strategies and revenue streams thru all forms of media.