Experience

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  Nestle south africa

  Apr 1997 - Jan 2010

  Senior brand manager, national/region key account manager, regional sales manager
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  Distell southern africa

  Dec 2010 - Dec 2013

  General manager trade marketing

  • Member of the senior sales leadership team reporting to Sales Director.• Structured and developed the trade marketing and channel department with sizeable trade spend budget under management and 17 direct reports.• Owner of Customer and Trade data sources of AC Nielsen, SALBA, BMI & the analysis and distribution of data for decision making.• Designed and maintained standard insight management reporting for the business and senior leaders using Insights, comprising of internal and external data sources, which became standard business measurement tools.• Managed a Team of Category Managers and CATMAN space planners, who development Distell as captains in Key Accounts.• Responsible for driving digital and data roadmap in commercial with utilizing sales automation / reporting / tracking tools.• Managed and control 3rd party merchandising agencies in Modern Trade, as well as Main market merchandising and Sales Team.• Nationally responsible for merchandising warehouses and regional merchandising managers and teams with large volumes and high stock value.Main results:- Developed young graduate’s skill sets in category management and channel to allow them further careers in the industry. - Designed the Channel Management department to service the business across all 3 categories, sub segments and 3 channels.- Developed & trained “Picture Of Success” for improving trade execution by Channel & “steps of a call”.- Built Distell 1st Sales Automation tool system with supplier, and implemented to improve call efficiencies.- Introduced and led commercial team understanding of revenue management, pricing, RSP’s and Cash Margin negotiations.- Nominated to be on Distell Senior Leadership Programme. Only 6 candidates selected per year in the Company. Show less

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  Distell ghana limited

  Jan 2014 - Jan 2016

  Country manager (expatriate)

  Country Head and General Management of Distell Ghana Ltd and WNW Countries (Liberia, Sierra Leone, Togo, Ivory Coast and Burkina Faso) at a P&L level.• Joint Venture Partner Management and Full responsibility of financing and loans facilities, including managing and mitigating FOREX losses. • Develop and implement Business Plan to deliver on the Groups aspirations for bottling facility and importation model.• Developing Route to market models and implementing with business partners, in line with Channel development.Achievements:- Set up of total Distell Ghana Sales and Marketing operations within 5 months and implemented a sales automation tool with KPI's to drive performance within the 1st year of operation.- Successfully managed COGS down by sourcing locally and within ECOWAS, increasing volumes, improving payment terms from distributors and suppliers and hedging currency in USD.- Lead the JV partner/distributor negotiations at board level authority. Show less

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  Heineken

  Jan 2016 - Jun 2017

  Key accounts director

  • Lead a Team of 8 Key account managers, who are responsible for a discount budget of R195mio and a Co-Op investment of R23mio across accounts. • Strategic responsibility of building an effective Route to Market model for HEINEKEN South Africa to improve numeric distribution and increase market share in beer and in cider in Main Market, Offcon channels, in conjunction with Supply Chain, including Trading Terms and agreement development.• Strategic management of sales mix, discounting and promotions to ensure channel meets the company’s objectives to a P&L level.Achievements:- Grew Route To Market Channel at 13% vs total company Sales at 6.1%, while reducing trade/co-op spend by 2%.- Set up of HEINEKEN SA RTM Key Account Team structures and drove top level negotiations, which include space/forward share in ambient and Fridge space, pricing, market share growth hurdles and reward for performance. Show less

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  Heineken south africa

  Jun 2017 - Mar 2018

  General manager north region

  • Lead, coach and mentor a motivated Sales Team of 109 HSA employees and 161 indirect sales employees of 3rd party suppliers.• Develop market coverage and penetration strategy Gauteng covered 72% of total outlet universe. Constantly seeking volume growth opportunities. • Manage sales efficiencies - current FTE vs HL at 1’800HL per FTE vs national average of 1’200HL and further drive efficiencies in servicing the market.• Strategic responsibility of building an effective Regional Strategy to improve numeric distribution, penetration and increase market share• Development of Route to market models, Main Market, Offcon and Oncon channels, in conjunction with Supply Chain and implementation with business partners, including Trading Terms and agreement development.• Distributor Management and Developing Sales Tools/commercial arguments and penetration Strategies by district, and ensuring pull out activity.Acievements:- Growth of Gauteng region over 20% 2017, increased Gauteng market share by 2%.- Improved "Picture of Success" (PICOS) scores by 9.9% and the best performing Region.- Develop a regional account approach and Bulk breakers with 6.7% volume delivery.- Part of Team that lead the successful sales force restructure in 2017. Show less

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  The heineken company and coke cola bottler (bralima)

  Mar 2018 - Jun 2022

  Site director (director regional operations) - katanga province, lubumbashi dr congo

  As a Senior Management member responsible at P&L level for the Commercial (sales and marketing), Logistics & Supply Chain operations, including a HEINEKEN Brewery, Coca Cola Bottling facility & 2 depots across Katanga DR Congo, with a total staff compliment of over 400 direct and contract employees.Responsibilities & Achievements: •Improving Employee Climate Survey scores significantly 4 years consecutively by Team development & by structured plans. •Led & inspired Inclusion & Diversity across the business functions with successes/improvements made across departments.•Strong Operational profit over 4 years with high Revenue per hectoliter performance growth.•Route to Market development to grow market share & portfolio distribution. Route to Market assessment deliverables of Trade Census, Sales Force automation of Routing and call frequency implementation, Customer Centricity/Customer Service department established, roll out of Data Driven sales with double digit growth in customers.•Year on year positive operational profit growth over ahead of revenue & operational profit by improving efficiencies & Revenue/Margin management.•Revenue per HL increase of almost 50% over 4 years.•Revenue and margin growth achieved by reworking Trading Terms & Portfolio by accelerating in premium segment, which resulted in 12% to 26% share of premium segment.•Redesigned Coke Cola PET Route to consumer, delivering above required volumes. Received recognition from Coke Cola system for the achievement. •Lobbying & high level customer/distributor negotiations/JBP's.•Implementation of New Global systems BASE & MAXIMO.•Supply Chain efficiency improvements across OPI, S&OP forecast accuracy and Stock Availability, improvements in distribution models developed for direct and indirect.•ISO 9001 & 22 000 Accreditation for Brewery Site & Operations achieved.•Rural Community Maternity Clinic constructed as part of CSR initiative, with the assistance of HEINEKEN Africa Foundation. Show less

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  Heineken south africa

  Jul 2022 - Aug 2023

  General manager business development

  I am humbled to lead a Team responsible for building strategy, systems/process development, resourcing and execution of an exciting transformational programme. This programme forms part our Public interest commitments and allows me to bring together my big picture/forward thinking, Strategic, Corporate Affairs, Stakeholder Relations, Commercial, People development and Project management capabilities. Through lots of learning our business has seen early positive results and we have developed an industry first Corporate Partnership model to approach the programme in a sustainable way. I look forward to many more learnings, development and personal growth in this new way of working. Show less

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  Heineken beverages

  Sept 2023 - now

  Gm/lead consumer experiences

  General management, governance, strategy development & leading a senior management team of 5 Brand Homes/estates.Board member of multiple Award-winning Durbanville Hills Wine PTY LTD (Awarded Michaelangelo Wine Producer of the year 2024)Lead and co ordinate National Sponsorships and Events Team.Negotiations and selection of strategic global & local sponsorships/ events aligned with business strategy, driving efficiencies of portfolio.Non executive board member of HEINEKEN Beverages Retiremenet Fund (Alexander Forbes) Leadership coaching and development of talents. Show less