Beyza Yavuz Başaran

Beyza yavuz başaran

bookmark on deepenrich
location of Beyza Yavuz BaşaranIstanbul, Türkiye
Followers of Beyza Yavuz Başaran2000 followers
  • Timeline

  • About me

    Vaillant Group şirketinde Product Marketing Manager

  • Education

    • Marmara üniversitesi

      2021 - 2023
      Master of business administration - mba global marketing
    • Fachhochschule münster

      2012 - 2013
      Bachelor of education (b.ed.) umwelt
    • Yıldız teknik üniversitesi

      2010 - 2015
      Bachelor's degree environmental engineering
    • Sabancı üniversitesi

      2020 - 2021
      Corporate communication programme
  • Experience

    • Promer consultancy engineering

      Sept 2015 - Jan 2017
      Business development specialist

      -Researching organisations and individuals online to identify new leads and potential new markets -Following public and private tenders packages, preparing tender documents and supporting for budget estimate.-Creating project coordination, schedule of values and follow-up with Ms Project.-Participate in customer visits for new product promotion and marketing-Providing coordination with Denmark for the for purchase transactions-Management of website and social media networks -Providing project-based support to the team with architectural survey and autocad drawings Show less

    • Wilo group

      Apr 2017 - Aug 2022

      - Coordinating third party relations with ATL and BTL agencies - Supporting social responsibility and sponsorship projects in line with our company strategy- Analyzing appropriate communication channels and creating media plans to create awareness in products and brand (TV, radio, newspaper, sectoral magazines or digital)- Preparation of monthly detailed media activity reports and benchmark studies- Organizing corporate events (Customer events, fairs, annual events, seminars, online webinars, training etc.) - Organizing internal communication studies (corporate magazine, motivation events, internal announcements and articles etc. )- Developing communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction- Coordinating the purchasing, production and distribution processes of promotional materials- Analyzing Media Campaigns with performance agency (Google AdWords, Google Analytics, Matomo and other digital channels)- Providing support to the agency in the management, follow-up and content production of social media accounts. (Facebook, Instagram, Youtube, Twitter)- Managing the content of the local website and corporate mobile application "Wilo Social"- Following up researches for sectoral trends, determination of the opportunities and risks- Working closely, especially with the sales team, to understand the sales and customer needs- Supporting preparation of printed material- Implementation and monitoring of the authorized dealer and service process - Managing customer/employee data sources so that they can efficiently and effectively be used in direct and digital marketing (e-mailing, referances) activities Show less -Providing technical support, problem solving approach for external sales engineers and dealers-Preparing quotations by choosing the profitable product in accordance with the project requirements.-Coordination of intercompany sales (Middle East, Russia) starting from the receipt of the inquiry and closing out the orders.-Order, stock and delivery management in the SAP system.-Giving technical training for dealers engineers about pump selections and product portfolio-Dealing with enquiries from customers and dealers Show less

      • Marketing Specialist

        Nov 2019 - Aug 2022
      • Sales Engineer

        Apr 2017 - Oct 2019
    • Vaillant group türkiye

      Sept 2022 - now
      Product marketing manager

      E2E product marketing management for Vaillant and DemirDöküm Brand's. Responsible Product Groups: Aircon, Electric Storage Water Heaters , Electric Combi Boilers and Electric Instantaneous Water HeatersProduct Management- Building product strategies and business plan according to market needs- Managing product life cycle and portfolio (Phase in-out, rollout and product launch processes)- Analyzing market data to develop sales strategies, and define product objectives for effective marketing communications (Technical product benchmark, empowering to sales team about arguments, USP’s etc.)- Preparing communication items related to the products and providing content for corporate communication (price list, catalogue, website, leaflet, press releases, etc.) - Following the necessary legal regulations regarding product group, to determine its effects on the roadmapCommercial Product Marketing Management- Monitoring and reporting monthly sales and margin developments- Product pricing and analysis to meet revenue and profitability goals- Preparation of monthly price lists and competitor price analyzes- Campaign/discount management (annual commercial marketing plans, regional and local campaigns, determination of campaign budget)- Managing the in/out process with minimum stock level and to make sure that the sales forecasts are made correctly.- Technical support to sales teams. Show less

  • Licenses & Certifications

    • Leed version 4. eğitim sertifikası 2014

      Çedbi̇k
    • Ti̇v- i̇şaret dili eğitimi sertifikası 2012

      Ti̇v
    • Çevre görevlisi

      Çevre ve şehircilik bakanlığı
    • Brand management and communication micro mba

      Univerist education company
    • Digital excellence

      Pazarlamasyon.com
      Nov 2020