Adriana CABA

Adriana caba

bookmark on deepenrich
location of Adriana CABABucharest, Bucharest, Romania
Followers of Adriana CABA2000 followers
  • Timeline

  • About me

    Business Enablement Manager @Vodafone

  • Education

    • National college ienachita vacarescu from targoviste

      2003 - 2007
      High school diploma math – informatics
    • Academia de studii economice din bucurești

      2007 - 2010
      Bachelor's degree administration and public management
    • Academia de studii economice din bucurești

      2010 - 2012
      Master's degree marketing and business comunicaton
  • Experience

    • Primaria baleni

      Apr 2008 - Jun 2008
      Practica de specialitate in administratie publica

      - Familiarization with the institution's specificity- Analysis of statistical data- Preparing statistical data- Prepare administrative documents- Knowledge of programs and projects carried out in the institution

    • Romanian parliament - cancelaria presedintelui camerei deputatilor

      Sept 2008 - Nov 2008
      Practica de specialitate in administratie publica

      - Participation in public administration activities- Preparing documents with economic specifics for the department- Organization of events and meetings between the President of the Chamber of Deputies and the target audience- Organizing an electoral campaign

    • Brd

      Jan 2012 - Jun 2012
      Practica de specialitate in marketing

      - Know the bank's products and services- Understand and follow the steps to launch a product on the market- Making a product promotion campaign

    • Orange

      May 2013 - Nov 2013
      Customer service representative

      - Answering phone calls from clients- Identification of the problems faced by them- Identifying the best and quickest methods of solving- Solution or redirect to the appropriate department- Recording the interaction with the client

    • Microsoft

      Nov 2013 - May 2023

      The Territory Channel Manager is the Modern Workplace (MW) Partner Ecosystem specialist, curating and connecting to customers, an ecosystem of partners with the best of breed solutions driving growth in customer acquisition, consumption & usage in assigned territory. Responsibilities- Territory Channel Managers curate and connect to customers, an ecosystem of best of breed solutions in territory driving growth in customer acquisition, consumption & usage in assigned territory.- Accountable to drive new customer acquisition, incremental customer revenue, consumption and success through partner impact. Partner with the Customer Program Manager, Partner Development Teams, and Partner Marketing Teams to drive channel activation, with a focus on growing Partner Reach, Frequency and Yield across all Cloud Services and with Cloud Services Provider program as the primary motion.- Improve partner sales velocity by ensuring partners are aware of resources and programs available to them to alleviate any friction points; scaling partner impact through our Indirect Providers engagement as well as any complementary partner to partner engagement. Ensure channel execution readiness by leading enablement and activation activities in partnership with the Partner Marketing Advisors.- Maximize customer acquisition, revenue and renewals by orchestrating end-to-end sell with motion with the Partner Marketing Advisors and Partner Management teams, to identify the market opportunities, create the relevant Go To Market campaigns inclusive of offers and incentives to drive leads and opportunities for prioritized partners;- Grow partner ecosystem by surfacing customer wins for partner sell with evidence; surface partner capacity and capability needs and key Opportunities to Partner Management team to drive development and recruitment of new partners. Show less Overall ResponsibilitiesChannel Management: •Develop the local strategy to manage assigned education territory channel revenue plan and identify the relevant partners/resellers to attach to customer opportunities•Development and growth of Education partner channel eco-system (including competitive recruitment for Microsoft software, services and devices including Partner Readiness (including OEM)•Manage connection of channel partners to field account teams in territory across all partner segments, including Inside Sales account teams•Manage pipeline leads created from breadth marketing efforts through the partner channel to final sale through Microsoft Education Reseller (AERs). •Identify territory channel needs and own the plan to address and deliver incremental results.•Provide inputs to Partner Engagement and Go To Market teams to recruit and enable new partners to accelerate the customer opportunity closure. •Engage new and existing solution partners in territory based on top customer opportunities. Business Orchestration: •Drive One Microsoft orchestration across teams to grow business in territory through partners. •Track and assess channel performance and adjust strategy to ensure territory success •Secure, coordinate, manage resources and programs in supporting channel connection to enable customer success. •Influence subsidiary/area leadership to align strategy & resources to help team achieve targets with partners as measured by consumption, usage and adoption. •Orchestration of communications to the channel community via Yammer etc. •Coordinate of marketing campaigns through breadth engagement - distributors•Management and co-ordination of Windows device sales through breadth of Education Partners•Development of Education Surface Reseller channel (where applicable)Reporting•Weekly reporting to (insert Vendor name) management team and Microsoft Enterprise Channel Manager Show less I joined Microsoft Project 4 years ago, dealing with Microsoft Partner Network program and marketing campaigns. It was a real challenge for me dealing with over 3000 partners and their requests. But i believe that my desire and my devotion to develop in this area, led me to strong relationship with partners, by offering them the best support in solving their problems related to membership, products and contracts. In November 2016 a new opportunity appears, to be part of Education team, what brought me closer to my parent’s passion. Both of them were teachers. And that is why it’s a great pleasure for me to work and discuss with the teachers in the preuniversity education.I really believe that „you have to dream before your dreams can come true” A. P. J. Abdul KalamAnd sometimes a door closes because we have to go forward and look for the door that has been opened for us. Show less The main objectives of this position are to achieve revenue goals, increase the adoption of Microsoft solutions among partners, and achieve goals for partner satisfaction- Promote partnership programs - Microsoft Partner Network and provide support for activating / renewing the partnership.- Proactive and well structured calls to partners- Motivate and guide partners to reach their business goals- Building and developing business relationships with partners in the portfolio- Identify the right part of the partners and their determination to participate in the specific events organized by Microsoft- Transmit periodic communications to partners and provide Microsoft licensing support Show less

      • Territory Channel Manager SMB-MW

        Apr 2020 - May 2023
      • Academic Territory Channel Manager

        Jul 2018 - Apr 2020
      • Teacher Engagement Manager

        Jul 2018 - Sept 2019
      • Academic Inside Partner Development Manager K12

        Jul 2017 - Jun 2018
      • Inside Sales Executive Education

        Jul 2016 - Jun 2017
      • Partner Account Manager

        Nov 2013 - Jul 2016
    • Lari legend srl

      Dec 2015 - Jun 2016
      Pr specialist

      The goal is to maintain positive public awareness of the company and its brand.- Elaboration and implementation of the company's public relations strategies.- Coordinate all the activities of creating, transmitting and maintaining a unitary image of the company in accordance with its general policy.- Designing and realizing public relations campaigns and actions and coordinating their deployment in order to promote the company's image- Participation in negotiating and closing contracts related to PR activity- Drawing up informative or promotional materials- Maintaining the customer relationship and analyzing their satisfaction level Show less

    • Vodafone

      May 2023 - now
      Business enablement manager

      Harmonize Microsoft strategy with Vodafone’s objectives and lead the orchestration of strategies, operations and cross-functional teams to ensure the smooth integration of Microsoft business within the organization. Drive revenue growth by developing internal capabilities to enhance customer acquisitions, profitability and customer trust.

  • Licenses & Certifications