Mohamed El-Helw

Experience

• 

  Cook-Door Restaurants Chain

  Dec 2002 - Dec 2003

  Marketing Coordinator
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  Saudi El-Mohandsen Co

  Jan 2004 - Oct 2005

  Key Account Manager
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  MenaBev

  Nov 2005 - Oct 2011

  • Territory Development Manager

    Jul 2007 - Oct 2011

  • Account Development Supervisor

    Nov 2005 - Jun 2007
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  Arrow Food Group

  Oct 2011 - Feb 2013

  SSS Manager - Western Region

  - Managed self service stores channel with Bel group in additions with several other brands as of planning & execution across western region .- lead a team of sales personnel is composed of 5 area sales managers - 15 salesmen in additions for 45 members of merchandiser.To plan target Annually, Monthly and Weekly by account by team .Target Collection & DSO: To plan & ensure achieving monthly target collection and manage DSO target according to the company policy and payment terms.Coaching, Training & Development through “Training attendance - Potential talent - training evaluation - Ongoing Feedback”Aging Profile: To work with Sales Team to ensure “Credit note process - allocation” are done, to maintain receivables.Contract Agreement & Implementation: To sign & ensure implementation annual CDAs’ to maintain excellence in execution the “SOS - Plan o gram - POSM”.Activity Implementation: To ensure Monthly and Seasonal Activity are implemented as per activity planned calendar “promo Calendar” and to maintain excellence in implementation “on time-POSM - Location - Plan o gram - price communication”.Market Visit: To plan and ensure Team market visit (manager & subordinates) and reports .Freshness Control: Monitor & control the expiry and damages within the trade Vs the channel objective to control company loss.Finance: Work with on releasing orders by ensuring “Aging profile - DSO - Credit note process - Reconciliation” credit limit review twice a year are done.Operations: Work the operation team to ensure excellence in “Order Cycle - Stock Arrival -Monthly stock forecast - Delivery” all on time to maintain Service level .Sales Capability: Work with the Team to ensure the success of “HHT - Assists” to ensure excellence in availability to trade.Human Resources: To work with HR to ensure “Training nomination & evaluation - PDR - Recruitment / Saudization ) Show less

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  Mohamed Yousuf Naghi & Brothers Group.

  Feb 2013 - Jan 2015

  Manage traditional trade sales operations & SSS channel across with 23 routes & 4 senior supervisors & 2 unit sales team leaders and 3 internal coordinators .Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.Meet monthly, quarterly, and annual revenue targets and grow sales year on year.Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.Forecast sales accurately.Close sales on a consistent basis and in line with prescribe credit and delivery terms.Set up a system to handle all complaints and after-sales service issues and repairs.To follow up& collect payments.To meet high ethical standards in line with company culture & policies ,Perform all other duties as needed or required to maintain and grow profitable business within the assigned customers base. Show less • Managed traditional trade sales operation along with RTM project's kick off & implementation with MARS with 6 direct sales VANS & 3 pre-sellers and 5 delivery drivers .• Meet & exceed channel sales revenue, channel sales profitability, new customer acquisition, and customer satisfaction goals .• Work closely with all sales functions, leading the day-to-day channel sales activities.• Develop channel sales plans and strategies while start implementing RTM project which required full shifting in sales operations & processes with building /maintaining a robust channel sales pipeline and moving key opportunities through the sales cycle.• Train the sales team on how to sell & monitor solutions against the competition and ensure that they have adequate support and ongoing training/education to effectively sell the company’s brand and product line.• Provide detailed and accurate sales forecasts using the company’s CRM tool.• Work closely with marketing to develop and execute lead generation programs .• Monitor customer, market, and competitor activities and providefeedback to marketing.• Develop, maintain and improve personal knowledge of the company’s products/services and related network infrastructure technologies.• Develop/maintain legal agreements with channel partners in line with the company’s programs• Follow the established sales processes of the company and effectively utilize the available sales resources provided .•Track & monitor the performance (KPI’s) to be agreed according to the current year’s commitments Show less

  • Regional Channel Manager - CPD ( consumer division ) Holestin Malt - Amricana Confectioneries

    Jan 2014 - Jan 2015

  • Traditional Trade Manager - MARS

    Feb 2013 - Jan 2014
• 

  Juhayna Food Industries

  Jan 2015 - May 2015

  Unit Sales Manager

  Managed dry products ( milk & juices ) sector thru 15 van salesmen & SSS across Central & East Cairo

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  Speed Ahmed Hassan CO.

  May 2015 - May 2016

  Regional Sales Manager

  Managed cash van & wholesale and SSS outlets food & beverages sector thru 22 salesmen and 3 channel supervisors across Alexandria & Bahira and Matrouh with 8m turnover/month

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  Dreem​ Mashreq Foods

  Jul 2016 - now

  Area Sales Manager

  Managing sales operations ( Traditional Trade & WS & KR & LG and E-Commerce channels across entire area ( Alexandria & West Delta & North Coast and Matrouh ) with 4 area supervisors as well as ( 32 ) cash van salesmen & ( 4 ) wholesalers and ( 6 ) key-retail representatives .Almost 6500 accounts across all segments as a total coverage and along with 90% active customers & 85% productivity monthly rates .45m / monthly plan cascaded by a number of 95 SKU as a total DREEM portfolio .