Amrut Thalkari

Experience

• 

  Alfa Overseas, Mumbai

  Aug 2012 - Dec 2014

  SEO Virtual Assistant

  Hired for complete SEO process (On-Page & Off-Page Optimization)1) Keyword Research & Keyword Mapping2) Competitor Analysis3)On Page Optimization – Meta tags creation, Alt tags, robots.txt and sitemap.xml creation, Anchor text and URL optimization, Content Optimization (Interlinking), Adding Google analytic code and Google webmaster code, Bing webmaster code, Adding Google ecommerce code & setting goals etc. Google Base feed (products feed) creation & submission Off Page Optimization – Local business listing, B2B submission, RSS feed submission, Social bookmarking, Article submission, Press Release submission, Free classifieds posting, Forum posting, Content sharing, Coupon submission Creating Backlink Strategy SEO Tools - Autofill, Roboform, Xenu, SEOmoz, SEO Spyglass, Google Adwords Keyword Tool, Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, IBP,Keywordspy. Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo and Bing Google Maps OptimizationExtra Work HandledGoogle Adwords- PPC campaign set, Bid Management, Ads creation, Monitoring Performance.Social Media Optimization-Updating of Facebook, Twitter and LinkedIn accounts and other Social Media websites for online reputation management. Show less

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  Seomybrand

  Jan 2015 - Oct 2016

  Assistant Manager Digital Marketing

  Hired for complete Digital Marketing process Manage complete On-page and Off-page optimization Conduct keyword research and analysis to enhance ranking across search engines Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic Ensure timely reporting of monthly traffic along with keyword rankings Proficient with Excel to manage a large volume of data Monitoring Juniors and Interns Work and Assisting whenever it is required Show less

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  IMAGE SOLUTION BRAND & MEDIAWORKS PRIVATE LIMITED

  Oct 2016 - Oct 2017

  Hired for PPC and SEO Analyst

  Hired for PPC and SEO Analyst  Keyword Research Competitor Analysis Paid Advertising- Google AdWords account creation and setting up the campaign n Google Text Ads & Google Display Network Ads Plan creation Designed and executed PPC campaigns Facilitated campaign adjustments in coordination with team members. Performed projects and prepared project reports for submission to management. Performed budget estimates for maximum project return maintenance. Tested landing pages and formulated plans to keep conversion rates consistent. Contributing to new business pitches as relevant from time to time Manage complete On-page and Off-page optimization Show less

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  Joshbro Communications

  Nov 2017 - Nov 2021

  SEO and PPC Manager

  Hired for SEO & SEM Manager  Creating SEO Proposals with in-dept competitor analysis Managing complete On-Page and off-Optimization  Optimising businesses on Maps- Setting up Google My Business and Bing Profile to optimize it to target business locally. Monitoring website performances on Google analytics and Search console for suggesting improvements for better performance Facebook Paid Advertising campaign setup for leads, awareness, Mobile App Install, video views and engagement campaigns.  Setting up SEM campaigns and monitoring – Search, Display and remarketing Help create PPC strategies including keyword research, Account structuring and Optimization. Monitor competitors PPC campaigns and track targeted keywords Create performance reports with recommendations for improvements. Perform A/b testing to establish best performing adcopy/landing page. Possess good analytical skills to gain high quality score & improve PPC Campaigns Maintain and monitor keyword bids and monthly budget caps. Weekly/Monthly AdWords performance report creation and deliver to the client Monitoring Juniors and Interns Work and Assisting whenever it is required. Show less

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  LS Digital Group

  Oct 2021 - now

  Leading a team of 3 SEO executives in developing and executing comprehensive SEO and content strategies.➢ Improved organic traffic by 89% YoY by creating a roadmap and managing all aspects of SEO campaigns, including keyword research, on-page optimization, content strategy, off-page activities, and technical SEO, to improve website traffic.➢ Analyzing website performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush etc.➢ Providing strategic recommendations and insights based on data analysis to improve website traffic, rankings, and user engagement.Collaborating with cross-functional teams via scrum meetings which includes product managers, content creators, developers, and technical professionals, to align SEO initiatives with overall business goals.➢ Staying updated with industry trends, algorithm changes, and best practices to ensure the effectiveness and relevance of SEO strategies.➢ Conducting competitive analysis to identify opportunities and trends in the industry, informing strategic decision-making and campaign planning➢ Producing regular reports and performance metrics to track the effectiveness of SEO efforts and communicate results to stakeholders➢ Rewarded with “North Star” performer for Quarterly award Show less

  • Senior SEO Specialist

    Aug 2023 - now

  • Assistant Account Manager

    Oct 2021 - Aug 2023