João Mendes

Experience

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  Sonaecom

  Sept 2004 - Dec 2004

  Sales

  Telecommunication - Internet, tv and telephone sales.

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  Incentivar - Marketing one to one

  Mar 2005 - Dec 2007

  Project Manager

  CRM marketing - Fidelization and Loyalty program orientation in a B2B and B2C way of market. Promotion and action marketing were some worked areas. Customer Experience stategy .The most relevant brands i've worked with are: Mitsubishi, Timberland, Freeport, Sagres, Uponor, Coronel tapioca, KTM, BP, Valorsul, APMA, Credibom, Pernod Ricard.

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  GLIMMER - Impact Promoters

  Apr 2009 - Apr 2012

  Project Manager

  Brand creation and development. Promotion marketing and resources management. Costumer approach and relationship management. Effective support in the field as coordinator. Worked for relevant brands such as: Ikea, UCI, CP, Barclays, Primedrinks, José de Mello Saúde, Optimus.

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  Review Sports

  Jan 2012 - Nov 2013

  Marketing Manager

  Brand and services entertainment developer, Communication and tools development for a one-to-one interaction, partnership management, Social media tools for business, costumers relation management, Strategy execution. Action and field marketing. Worked with some relevant brands such as: ROFF, Páginas Amarelas, BDO, RTP, SAPO, COMPAL, Jerónimo Martins, BBVA

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  Mozambikes, Limitada

  Jan 2014 - Jan 2015

  Sales and Marketing

  Increase Sales and Support marketing tools development

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  Lisbon Project (LSP - Design e Comunicação)

  Oct 2014 - Mar 2016

  Senior Account

  Design and Comunication Agency with a strong Digital specialization. Working in Mozambique with important clients as: Hidroeléctrica de Cahora Bassa (HCB), Grupo Soico, PRI Consultants and Pimenta e Dionísio Associados.Marketing analysis and strategies, new business opportunities, Converting existing business into repeat business (client retention); Supporting and developing campaign concepts; Business Development, Digital campaign integration, Mobile and social Marketing,

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  Instituto Superior de Gestão

  Jun 2015 - Oct 2019

  Invited Lecturer

  Executive education in the fields of Business Simulation and marketing plan - Class into Bachelor's degree of finance and accountability.

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  Anheuser-Busch InBev

  Apr 2016 - Jan 2020

  Responsible to assure streamlined execution in the channelSupport sales teams under a solid and metric perspectiveAssure perfect execution accordingly with the right cold strategy for coolers and draughtBeing supportive for any deal terms around mainstream, premium events and activationsDeal with suppliers for any irvp orders Control special deals, join business plans and exclusivity contractsMarket analysis choosing the best partners/clients to deploy brand houses to guarantee the best execution of our brandsBudget managementSpecialist for modem trade (ooh/ih) initiatives and channels developmentLeadership - Head of Departament (Events, commercial assets, Activations, Cold strategy, Mainstream and Premium channel)Creative Problem Solver Show less Manage customer relations and satisfaction of high end alcohol consumption outlets.Client management, customer satisfaction and issue resolution.Manage customer expectations.Negotiate visibility, share of space and share of events in line with expected Market Share.Drive increase revenue and returns for customers.Assure ROI on CDM investments in trade.Work together with trade teams to achieve high quality executions & activations.Outlet base expansion and tailored services to Hotels & Restaurants, Bars and Disco/nightclubs.Drive CDMs alcoholic portfolio including FABs, Spirits and CreamsTeam management. Interpersonal Communication skills development. Show less

  • Trade Marketing Manager Modern Trade (HOD)

    Jan 2019 - Jan 2020

  • Key Account Manager - Modern OOH

    Apr 2016 - Dec 2018
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  SWIG Marketplace

  Aug 2020 - now

  Co-Founder & CMO