Laura Mangifesta

Experience

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  Mumuki

  Jan 2017 - Jun 2022

  Brand and Content Lead

  Mumuki is an Argentine EdTech startup, chosen as one of the top 100 most innovative edtech companies in Latam. As the Brand and Content Lead, I played a key role in defining the product vision and brand identity, managed a team of 4 people, and comprehensively oversaw the content strategy.• Design and execute internal and external communication strategies.• Develop a distinguishable brand identity and personality based on the values ​​of the company.• Develop written and audiovisual content for social media, website, blog and platform with a consistent tone of voice.• Assist in the design of user flows and the architecture of the main screens to improve user experience.• Identify user and customer needs through surveys, interviews, and social listening.• Onboard new clients to ensure proper adoption of our product.• Delivery of conferences and webinars as an evangelist. Show less

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  Universidad Nacional de Quilmes

  May 2017 - Jun 2023

  Of subjects "Transmedia Storytelling" and "New Technologies and Digital Culture" in the Bachelor of Digital Arts. Member of the research project "Technologies, politics, popular and mass culture. Uses and narratives of networked communication." -Surveying and cataloging of bibliography-Creation of interview and survey protocols-Creation of protocols for analyzing photographs-Conducting semi-structured interviews-Systematization, categorization, and analysis of information from interviews

  • University Teacher

    Aug 2018 - Jun 2023

  • Researcher

    May 2017 - Dec 2022
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  Autónomo

  Jan 2019 - Jan 2021

  Redactora Freelance
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  DataGénero - Observatorio

  Mar 2021 - Aug 2021

  Communication Advisor

  I contributed to the strategic growth of the organization through the development and coordination of external communications plans and the creation of brand communications guidelines.

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  Bunny Studio

  Jun 2022 - Aug 2023

  UX Writer

  As the UX Writer at Bunny Studio, I held a pivotal role in defining and shaping the scope and processes of the UX writing function within the company, ensuring that written content was an integral part of the design process.• Development of a cohesive narrative across the entire product, to ensure a consistent voice tone across different screens.• Creation of clear, concise, and effective copy and microcopy, ensuring the usability and accessibility of the platform.• Creation of transactional emails, error messages, and empty states to facilitate the navigation of users.• Create and maintain guidelines and style guides that include tone of voice.• Creation of wireframes and definition of information architecture in collaboration with UX researchers and UX designers.• Conduct UX research and data analysis to measure the content performance and identify areas of improvement. Show less

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  Telecom Argentina

  Aug 2023 - May 2024

  Sr UX Content Designer

  Telecom is one of the major telecommunications companies in Argentina, offering services such as mobile telephony, internet, and television. As the UX Content Designer on the Xboarding team, my goal is to enhance the user experience during self-service actions related to their accounts.• Collaborate with cross-functional teams, following agile methodologies to ensure the integration of content design into the development process.• Work with UX Designers using a content-first approach to structure and organize content in a logical and user-friendly manner.• Create and curate content for the mobile app, continuously improving it by harnessing data and conducting user testing.• Maintain and evolve the app's tone and voice guidelines, ensuring scalability and consistency across the entire application.• Communicate content decisions and guidelines to team members and stakeholders. Advocate for the importance of content in the UX design process. Show less

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  Simetrik

  Mar 2024 - now

  Sr UX Content Designer