José Ferreira

Experience

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  Editora Parma e Abril

  Jul 2011 - Jan 2013

  Marketing Assistant
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  Agência Foster/WPP

  Feb 2013 - Jun 2014

  Data Science / Business Intelligence Intern

  Clients: Bayer, Sanofy, Hospital Sírio-Libanês.Ogilvy WPP intern allocated in Foster WPP. Reporting and campaign follow up, offline anddigital media planning and operations (LAB), tactical analysis, technical campaignimplementation.

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  Publicis

  Jun 2014 - Apr 2015

  Media Analyst

  Ad Agencies fusion: Digitas+Razorfish, Dialog, AG2.Clients: Habib's, Nestlé Brasil (Passatempo and Negresco), GSEB (Arno, Rochedo and Tefal), TNZ (New Zeland Tourism), Michelin, P&G (Oral B) and Renault do Brasil.Media operations, media auditing, tactical media planning, campaign follow, reporting.

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  AMPFY

  Jun 2015 - Dec 2015

  Media Planner

  Clients: Mitsubishi and SuzukiStrategical and tactical media planning, local media buying, presentations to high levels clients, focus on KPI delivery (digital sales), media auditing and reporting.

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  Young & Rubicam

  Dec 2015 - May 2016

  Digital Coordinator

  Clients: Colgate Palmolive | Y&RVML Red FuseStrategical and tactical media planning, business presentations to high levels clients, focus on KPI delivery and media buying LATAM (digital and offline).

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  DM9

  Jul 2016 - Jan 2017

  Digital Coordinator

  Clients: FCA Automobiles (Jeep/Fiat/Imported)Allocated on client – Performance Room Project (Global Project Sales). Media planning, strategical and tactical, media presentations to high level, business planning and responsible for media special projects for all FCA’s brands (digital and BTL).

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  Mitsubishi Motors Brasil

  Jan 2017 - Jul 2018

  Sr Marketing Analyst

  Media Leader for Mitsubishi and Suzuki in Brazil. Leading projects focused on Media and Business Intelligence, like: Digital Ecosystem, Programmatic Ecosystem, Digital Analytics Ecosystem, HPI (high performance intelligence) – Business Intelligence project that unifies all data from any HPE’s department in an unique structured vision (only media and marketing integration). Implementation of Mckinsey RCQ Methodology. Ad Agency Pitch evaluation. Presentation for C-levels and High Levels from other Mitsubishi and Suzuki offices in the world. Show less

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  Africa

  Sept 2018 - May 2021

  Clients: Itaú, Marisa and Itausa.Planning and strategize for all channels and touchpoints focused on clients and prospects fully driven by data.7 members for media strategy.Tools: DV360 (planning, negotiations, and operationalization), Ibope Kantar TGI, Kantar Clickstream, TGNET, Instar Analytics, MW, Business Manager (FB/IG, LinkedIn, Twitter, TikTok, Pinterest), Commspoint (Journey, Influence and Track), BrandWatch, Ibope Monitor, ComScore, AppAnnie, Google Analytics, DataStudio, BlueKai, SalesForce, Retargetly, Adjust, AppsFlyer, etc.--------------------------------Clients: Vivo and Fundação TelefonicaPlanning and strategise for all channels and touchpoints focused on clients and prospects fully driven by data.4 members for digital strategy | 10 members for offline media Show less Clients: Vivo, Fundação Telefônica, AMBEV (Budweiser and Brahma), BRF (Qualy and Sadia), Chama The App, Pop - Itaú, Rede - Itaú, Natura, Marisa.In the beginning of the project, led a team with 8 members for all Africa’s clients. After 3 months, 5 members for 4 clients. Managing process in BI, like: Dashboards, Reports, Integrations, Optimization, etc – and also planning studies focused in generate insights for performance, consumer behaviour, consumer insights, trends, etc. Developing hypothesis and studies for planning and creativity departments to bring more ideas and insights to enhance campaign's storytelling.Tools: TGI, eMarketer, TrendWatching, Brandwatch, Stilingue, Google Analytics, Adobe Analytics, Adobe Audience Manager, DataStudio, LS:N, WGSN, WARC, Omni, Euromonitor, Gephi, ComScore, Commspoint Journey/Influence, AirInfluencer, Hubble, MMM, Instar Planning, Instar Analytics, DV360 (Programmatic Specialist), etc.3 months out of office to focus on personal projects. (Oct/19 to Dec/19). Show less

  • Media Director

    Mar 2021 - May 2021

  • Media \ Commsplanning Manager

    Jan 2020 - Mar 2021

  • Data Strategy Manager

    Sept 2018 - Dec 2019
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  Gympass

  May 2021 - Nov 2021

  Sr. Growth Manager, Global

  Responsible for B2B Media Strategy (Offline and Digital - Awareness, Consideration and Performance pillars), and Media Ops for LATAM (SS countries and Brazil), United States, and Europe (United Kingdom, Germany, Italy, Spain and Portugal).

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  Google

  Nov 2021 - now

  Sr. Account Manager

  Large Customer Sales - Finance Industry - Banks focus