Gerardo Sánchez Martínez

Experience

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  Grupo Nutresa S.A

  Nov 2011 - Jul 2016

  Pricing Manager

  Elaboration of benefit report in price and volume for the Traditional and Self-service channelsResponsible for pricing strategy, promotions and ROI calculation in conjunction with product managersMeasurement of Elasticities in Sku's core to determine the strategy in each channelMapping of prices of the competition vs. own to identify risks and opportunitiesExecution of the commercial strategy together with the sales area

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  Jugos Del Valle-Santa Clara

  Jul 2016 - Jan 2017

  Commercial Comptroller Coordinator

  Design and validation of the statistical model for the calculation of price elasticities in the different Walmart, Comercial Mexicana and Soriana retailersBudget control for investments to support sales in the self-service channelPreparation of 360 reports of the marginal contribution and profitability for the finance department at the family, client and Sku's core levelPreparation of reports of price deviations, as well as the investigation of the reasons and generation of corrective actionsReview of commercial agreements with sales force, as well as lags in portfolio Show less

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  Grupo Rotoplas

  May 2017 - Feb 2023

  Head Of Pricing

  Identification of opportunities to improve and increase profitability from channels to skusCalculate and manage the achievement of the Salesforce Excellence levers with the commercial teams of the different countries.Coordination of the team at an international level to ensure compliance with the price and discount strategyPreparation and management to achieve the Annual Revenue PPTO at the different levels required Country, channel, SBU, family and skuElaboration of predictive and impulse-response models to project demand and evaluate the effectiveness of strategiesDesign of price strategy in launches, promotions, measurement of ROI of the same in conjunction with product managersImplement and monitor trade policies in different countries Show less

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  Puratos

  Feb 2023 - now

  Pricing Manager

  Responsable del equipo de Pricing México- Construir modelos para optimización de Revenue con base en; estrategia de portafolio, coberturas de materias primas, precios de los competidores y costo en uso- Reportar mensualmente a Dirección los riesgos y oportunidades en términos de Precios, Volumen y Mix. - Generar Planes de acción para Optimización de portafolio (descatalogación de productos, mecanicas de impulso, optimización de costos etc) -Apoyar a Marketing en el armado de Bussines Case para nuevos negocios, promociones y seguimiento de inversiones.- Negociación de contratos, condiciones comerciales y precios especiales con clientes de Retail, Industria y cuentas grandes en general. Show less