Experience

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  Ron foth advertising

  Jan 1999 - Mar 2000

  Media buyer

  Responsible for rate negotiation, and purchasing of broadcast media on a national basis, for multiple clients in 22 U.S. markets. In charge of leveraging marketing dollars to secure added value promotion for clients.

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  Columbus radio group

  Mar 2000 - Dec 2023

  I manage all support functions essential to sales force productivity here at the Columbus Radio Group. These include planning, reporting, quota setting and management, sales process optimization, sales job design, sales training, sales program implementation, sales compensation design and administration, and recruiting and selection of sales force talent. I like to think that "no task is not my job". GSM in charge of overseeing sales operations of WSNY-FM Sunny 95, WVMX-FM MIX 107-9, and WNNP/WNND the new REWIND 103.5/104.3, in the Columbus OH DMA. LSM in charge of overseeing sales operations of WSNY-FM Sunny 95, WVMX-FM MIX 107-9, and WNNP/WNND the new REWIND 103.5/104.3, in the Columbus OH DMA. Responsible for the development and performance of Interactive sales within the company. Directs sales team and provides leadership towards the achievement of maximum profitability and growth in line with the company vision and values. Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and Account Managers. Responsible for day-to-day account management of company’s high-profile clientele, while also concentrating on new business development, and increasing current account’s expenditures. Assist in the creation of media marketing strategy for B2B and B2C clients, then craft multi-platform marketing campaigns to drive these strategies. Solely responsible for preparing and delivering sales presentations to new and existing customers to sell marketing campaigns using radio, event, interactive, and other grassroots platforms provided by the CRG.

  • Vice President / General Manager

    May 2018 - Dec 2023

  • Director of Sales

    Nov 2015 - May 2018

  • General Sales Manager

    Jan 2013 - Nov 2015

  • Local Sales Manager

    Feb 2010 - Jan 2013

  • Director of Interactive Sales

    Sept 2005 - Feb 2010

  • Sr. Account Manager

    Feb 2003 - Feb 2010

  • Account Manager

    Mar 2000 - Feb 2003
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  Smart 1 marketing

  Apr 2024 - now

  Vp of strategic partnerships