Experience

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  University of california, riverside

  Sept 2012 - Jun 2014

  Sports marketing and community relations intern

  Assisted in the execution of programs that promoted UCR Athletics and our sponsors and enhanced the fan experience.Assisted in events on-field, on-campus and in the community. Represented UCR Athletics in community activities to promote youth programs.Increased student attendance at games, promotions, and events by 17%.Researched how other schools compensate their mascot. Wrote job descriptions and interviewed potential candidates.Created communication material for students and the Athletics Department.Generated student excitement at sporting events through competitions between organizations and offering prizes.Developed, updated, and edited material for the UCR Athletics' website.Designed and created marketing flyers and forms to promote athletic events.Researched and developed telemarketing community outreach programs to reach different age groups in the local community.Made telemarketing calls and in-person visits to local businesses and to elementary schools up through high schools to promote and sell special ticket packages for UCR’s games for students and their families and to generate interest for young students to aspire to attend college by attending fun events at UC Riverside. Researched and maintained donor database used to track all incoming donations received by UCR Athletics.Responded to phone calls and emails regarding UCR special events. Show less

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  Kaiser permanente

  Nov 2014 - Oct 2015

  Recruitment coordinator
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  San francisco chronicle

  Nov 2015 - Dec 2019

  - Supported creative development and messaging for direct marketing campaigns including direct mail,email, telemarketing, tv, and insert media- Managed annual marketing program budget and participate in the monthly financial close process- Analyzed results of marketing campaigns to identify opportunities for scaling program with optimal ROI- Project manager of marketing videos used in online campaigns and commercials on television and radio- Planned and manage timelines, storylines, budgets, and worked cross-functionally with executives Show less

  • Marketing Manager

    Jan 2017 - Dec 2019

  • Special Events Coordinator

    Nov 2015 - Dec 2016
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  Williams-sonoma, inc.

  Jan 2020 - Jan 2022

  - Developed dashboards to visualize data, providing easily digestible and actionable insights- Heavily leveraged analytic tools to gather data and create a marketing strategy and investment decisions (e.g. DOMO and Adobe Analytics)- Influenced cross-functional teams to re-engineer email staging process; condensing process from 5 to 3 days which created capacity for more testing and analyses- A/B test two marketing strategies resulting in our seasonal “Lookbook” driving higherengagement (+20 bpts) and revenue (+31%)- Determined promoting category names versus product names was sufficient to drive samerevenue and conversion rate – saving short-staffed teams from editing assets after they went liveafter products frequently sold out- Revamped customer journey after they make a purchase which led to 14% increase in first timecustomers making a second purchase and 12% increase in appointments made with in-housedesign consultants; a program known to create high-value customers- Grew SMS channel 110% YTD through strategic marketing in email and brand website- Managed vendor relationships and optimize marketing funds- Partnered with cross-functional teams to efficiently set up marketing campaigns andtests, determine segmentation, planning campaigns, and continually improving theefficiency of our investment Show less

  • Senior Marketing Analyst

    Oct 2021 - Jan 2022

  • Marketing Analyst

    Jan 2020 - Oct 2021
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  Rakuten

  Jan 2022 - now

  Marketing manager, crm at collective voice & shopstyle.com