Sharon Poh (傅凯薇)

Experience

• 

  TEN ALPS COMMUNICATIONS LIMITED

  Apr 2010 - Dec 2010

  Event Coordinator

  • Sourced and coordinated media submissions from across Asia Pacific countries for the 15th Asian Television Awards• Liaised with Marketing team on website content and Awards gala dinner table sales

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  The Ascott Limited

  Jan 2011 - Jun 2019

  • Developed the lyf coliving brand concept, positioning, market segmentation, standards and values • Conceptualized, planned and implemented the lyf brand launch activation event including liaison with agencies, media and event partners• Implemented the launch activation event and subsequently in charge of running the lyf@SMU showsuite, including giving tours and presentations to C-suites, investors, asset owners, government bodies, media and industry partners to drive greater brand awareness• Curated a network of partnerships with local brands to build up a lyf community and social event calendar for upcoming lyf properties• Managed the marketing activation campaign for lyf Funan pop-up installation, including end-to-end project management, liaison with external agencies and budget control.• Involved in the user design and development of the lyf website and mobile app from initial stage to testing and go-live. This included redesigning the booking journey from search to cart-out and payment, as well as in-stay purchases. • Provided ongoing support to other corporate departments and overseas clusters to ensure lyf pipeline properties are developed in accordance to the brand standards• Conducted extensive market research and due diligence on new lyf properties proposed by the business development team. Show less • Assisted with formulation and implementation of innovation strategy within the company• Drove internal culture change initiatives including setup of the annual Innovation Challenge framework, management of the corporate Innovation Fund, organising quarterly global webinars and ongoing internal staff communications• Forged partnerships with numerous start-ups and companies to test bed innovative solutions with the aim of achieving the company’s innovation objectives• Analysed strategic start-up acquisitions to strengthen the company’s business capabilities• Performed secretariat and coordinator roles for the monthly Ascott Business Processes & IT Committee meetings, chaired by C-suite officers. Show less

  • Manager, lyf, Brand & Marketing

    Sept 2016 - Jun 2019

  • Manager, Digital Innovation

    May 2014 - Aug 2016

  • Senior Executive, Human Resources (Compensation & Benefits)

    May 2013 - Apr 2014

  • Senior Executive, Strategic Planning

    Jan 2011 - Apr 2013
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  Kai Xiang Huat Pte Ltd

  Jul 2020 - Sept 2020

  Special Projects

  • Created a corporate website (www.kxh.com.sg) for the company, with the key objective of providing more information about the company’s B2B wholesale fruit distribution services.• Assisted with the rebranding and modernization of the company’s image in order to diversify the existing client base and attract new clients. This included revamping the logo, collaterals and the setting up and ongoing management of social media accounts.• Assisted with the initial setup, expansion and marketing of the company’s B2C fruit distribution arm, Fresh Collective. This is an online group-buy startup where consumers bulk purchase fresh produce via chat groups, and the goods are delivered weekly to a host and collected by the group members. Show less

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  Furama Hotels International

  Jan 2021 - Oct 2021

  Community and Partnerships Manager

  • Built a network of meaningful partnerships & collaborations with tenants, partner brands and businesses. • Managed the marketing and community programming for Furama's lifestyle brand "The Provisions" for guests and members.• Grew awareness of "The Provisions" through social media marketing, outreach and engagement with partners.• Managed tenant relations, cross-tenant collaborations and fronted negotiations with new potential tenants.

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  NVPC - Towards a City of Good

  Nov 2021 - Sept 2023

  •Account management of purpose-driven organisations recognised as Champions of Good and exemplary social impact multipliers.•Led the overall coordination of NVPC's inaugural Champions of Good Regional Programme in KL, a pilot cross-industry learning and exchange between purpose-driven companies in Singapore and Malaysia.•Facilitated key corporate accounts' participation in NVPC's national giving and volunteering programmes such as Project V and SG Cares Giving Week.•Supported key corporate accounts' sharing of their purpose journeys through NVPC events such as "Purpose in Action" sessions, to inspire other Company of Good member organisations to embark on purpose. Show less

  • Partnerships Development Manager

    Jan 2023 - Sept 2023

  • Community Building Manager

    Nov 2021 - Dec 2022
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  Mandai Wildlife Group

  Sept 2023 - now

  Senior Manager, Strategic Planning, Mandai Park Development