Matthew Fichera

Experience

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  Advantage Marketing

  Jul 2007 - Aug 2008

  Brand Ambassador

  • Created consumer awareness and product mind share through promotional events within New England for several major brands including Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Gatorade, Sobe, Doritos and Amato's.• Utilized promotional materials to facilitate consumer education and product understanding. • Promoted awareness at events ranging from hundreds to thousands of consumers such as New England Patriots and Boston Celtics games, city of Boston events, charity and foundation events, air shows and grand openings. Show less

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  SnoCountry Ski Areas Association

  Dec 2007 - Apr 2017

  Mountain Dew Vertical Challenge - Program Representative

  Promoted brand awareness for sponsors through the building of event infrastructure and execution of family ski race series held at ~30 resorts in seven northeastern states from December to March.

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  Highline

  Apr 2008 - Apr 2008

  Festival Staff

  • Participated in the implementation of Vail Ski Resort’s spring celebration; including the promotion and coordination of several concerts and mountain activities including a pond skimming event that hosted thousands of guests. • Executed an event plan; including warehouse preparation, logistics location setup based on sponsor requirements, event organization, event day and site breakdown and warehouse wrap-up. • Promoted and worked well with several major sponsors including Bacardi Rum, Coors Light and Smith Optics. Show less

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  Sun Life Financial

  Aug 2008 - Dec 2014

  Benefits Analyst
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  CF Search Marketing

  Oct 2015 - Jul 2016

  Social Media / Content Writer

  Social media management and digital content writing for agency clients located throughout the country. Ensured brand consistencies for each customer, such as advertising and posting ~25 accounts daily. Created monthly social media reports utilizing data from Google Analytics, Facebook and Sprout Social including manual calculations of digital advertising metrics, engagement numbers and monthly highlights.

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  ReacHIRE

  Mar 2017 - Sept 2017

  Social Media Coordinator

  Managed social media, advertising, and content for staffing agency across Facebook, Twitter, and LinkedIn. Consulted on new ideas and ensured consistent brand messaging strategy while adhering to best practices.

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  Black Mountain Ski Area

  May 2017 - Nov 2023

  Website Content and Design / Social Media / Reputation Management

  Redesigned website and manage all content. Create event banners for front of site and social media. Manage all aspects of social media including Facebook and Twitter. Increased Twitter followers by over 1,000 in 18 months, all organically. Respond to customer reviews on social media, Google, Trip Advisor etc.

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  @Comm Corporation

  Jun 2017 - Sept 2018

  Internet Marketing Specialist

  Successfully rebuilt the organization’s marketing efforts from the ground up. This included complete redesign of all brand elements, all marketing materials, website, all digital content, SEO, UX. Crafted at least 2 email campaigns per month, landing pages for partner re-sellers, as well as B2B end users. Created user guides, brochures, training and technical documentation, case studies, press releases etc.

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  Ed Reilly Subaru

  Oct 2017 - Apr 2019

  Digital Marketing Specialist / Social Media Manager

  Actively manage the website, create digital content including: web pages, newsletters, emails, vehicle photography, light graphic design. Produce all social media content ~5 times per week. Work closely with the brand group regarding the dealership’s digital presence, respond to all customer reviews, part of several different projects regarding lead generation, business development, and more.

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  E-Z Test Pool Supplies, Inc

  Apr 2019 - now

  Marketing Manager

  Contributed to increasing website revenue, traffic, fiberglass pool sales, retail and service growth.Manage freelance videographers, responsible for all content published across websites, and all social media. Have grown YouTube and Facebook substantially and also found success on Pinterest and Google Business.Set in place best practices as they relate to quality customer service, lead gen., and a customer first attitude.Report directly to one of the owners and in constant communication concerning strategy, schedule etc.Engaging, vetting, and managing all fiberglass and Radiant pool leads as well as improving the experience. Show less

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  Conversion Automotive Marketing

  May 2019 - now

  Search Engine Optimization Specialist

  Create monthly SEO/Content strategy for 5 NH auto dealerships, manage content writers and 1 publisher.Work with the owner of the agency on analytics, site, and page improvements, and long term strategy.