Experience

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  Ayo arrangements llc

  Nov 2017 - now

  Founder and owner

  Founded a luxury gifting service specializing in curated gift boxes, bags, and custom arrangements for all occasions—weddings, holidays, corporate events, and personal milestones.Lead brand vision, product development, and all creative direction from concept to packaging.Design personalized gift experiences tailored to client preferences and recipient needs.Manage day-to-day operations including sourcing, inventory, budgeting, fulfillment, and client communications.Curate seasonal collections and limited-edition drops to align with holidays and special events.Build and maintain an online presence through content creation, social strategy, and brand partnerships.Coordinate with event planners, wedding professionals, and corporate clients for high-touch custom orders. Show less

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  Towson university

  Oct 2018 - May 2021

  Oversaw the marketing and programming chairs, ensuring that CAB’s publicity and public relations are done appropriately, strengthening the brand of CAB, and coordinating marketing research. Collaborated with the Director and Assistant Director of Programming to plan retreats and the organizational budget. Participated in the planning and execution of free weekend activities for on-campus students including concerts, movies, free food, cultural events, campus trips, and game nights. Designed marketing materials to promote Housing & Residence Life events on campus and across social media platforms. Led in creating tabling and marketing opportunities.

  • Assistant Director of Marketing, Campus Activities Board

    Apr 2020 - May 2021

  • Director of Marketing & Promotion - Student Event Coordinator, Housing & Residence Life

    Oct 2018 - Mar 2020
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  Wignation

  May 2020 - Aug 2020

  Digital content curator intern

  Responsible for management of social media accounts, brainstorming campaign ideas, and creating digital content to develop effective marketing strategies.

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  Forever the brand

  Nov 2020 - May 2021

  Digital marketing intern

  Assisted the Branding & Marketing Content Specialist in implementing FTB’s overall communications and marketing plan.Managed social media channels, refined social media strategies for small brands and businesses, and best practices.Assisted in developing content strategy plans and brand kits for various clients.

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  Social-me solutions

  Nov 2020 - Feb 2021

  Digital marketing intern

  Assisted in managing social channels and editorial calendar to ensure content is engaging.Focused on social media story strategies, digital marketing graphic support, and the Social-Me blog.

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  Paramount

  Aug 2021 - Feb 2022

  Podcast marketing assistant

  Assisted in all marketing-related efforts under the podcasting division of ViacomCBS.Supported strategic planning and implementation of podcast marketing campaignsConducted market research and monitored competitors’ marketing activities.Coordinated production of assets for podcast promotion (social graphics, Audiograms, etc.).Maintained a strong understanding of social media platforms and podcast marketing tactics.Assisted with keeping organized records of past marketing campaigns, assets, etc. Show less

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  Digital media management

  Apr 2022 - now

  Client: FOXTVDevelops and executes social media strategies for FOX TV’s reality programming, aligning with network priorities and show-specific objectives.Leads daily content planning, copywriting, and scheduling across multiple platforms (Instagram, TikTok, X, Facebook, YouTube).Ideates and produces engaging, platform-native video content and social assets tailored to show formats and fan behavior.Collaborates cross-functionally with internal teams, FOX stakeholders, and talent for approvals, campaign launches, and community engagement.Provides real-time coverage during show premieres and live events, ensuring cohesive brand presence and maximizing viewer engagement.Monitors trends and cultural moments to amplify show visibility and strengthen audience connection.Shows supported: The Masked Singer, Extracted, Name That Tune, So You Think You Can Dance, Special Forces: World’s Toughest Test, The Quiz With Balls. Show less Client: FOXTVSupported strategy and execution of social content for FOX TV’s reality lineup, working closely with producers and internal stakeholders.Assisted with creating daily content calendars and copy across Instagram, TikTok, Facebook, X, and YouTube.Contributed to ideation and editing of short-form video content tailored for fan engagement and platform trends.Engaged with fan communities in real-time during episodes and live events to increase visibility and conversation.Assisted in talent social support and coordinated asset delivery for promotional campaigns.Notable Shows: Name That Tune, So You Think You Can Dance, The Masked Singer, Special Forces: World’s Toughest Test, We Are Family Show less Clients/Projects: Peet’s Coffee, BODi, NIKECreated and managed innovative and engaging social media campaigns.Ideated social media content buckets and creatives.Wrote creative copy and adjusted voice/tone from project to project.Posted content to all social media channels.Facilitated community management on all social media channels for various client accounts.Built out content calendars and created timelines for each campaign.Strategized talent activations, sweepstakes/contests, and digital activations. Show less

  • Social Media Manager, TV & Streaming

    May 2024 - now

  • Jr. Social Media Manager, TV & Streaming

    Aug 2023 - May 2024

  • Jr. Social Media Manager, Consumer Brands

    Apr 2022 - Jul 2023