Experience

• 

  Span infotech pvt. ltd

  Nov 2000 - Jun 2002

  Web designer

  Website Design & Development

• 

  Ace infosoft (india) pvt. ltd.

  Jul 2002 - Nov 2003

  Web developer

  Website Design and development

• 

  Puretech internet pvt. ltd.

  Nov 2003 - Jul 2006

  Sr. search marketing specialist

  •Direct Search Engine Marketing and traffic/site analysis•Established forecasts and performed in-depth quantitative analyses of search marketing results•Liaise with all lines of business stake holders, including executive management, serving as subject matter expert for Search Marketing • Implement agreed strategies and associated plans.

• 

  Uk land investments group pvt. ltd.

  Jul 2006 - Dec 2006

  Sr. search engine marketing executive

  o Oversaw offsite search engine optimization including, article distribution, press release syndication.o Managed web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysiso Performed in-depth quantitative analyses of client organic search marketing results and reported analysis to clientso Online Reputation Management

• 

  Ishir

  Dec 2006 - Dec 2007

  Team lead - search engine marketing

  o Key player in presales and pitches to acquire new businesso Established forecasts and performed in-depth quantitative analyses of search marketing resultso Liaise with all lines of business stake holders, including executive management, serving as subject matter expert for Search Marketingo Participated in client presentations & served as a subject matter expert on organic search engine marketingo Interactive strategy, development, maintenance & implementationo Direct Search Engine Marketing and traffic/site analysis Show less

• 

  Puretech internet pvt ltd.

  Jan 2008 - now

  o Provide vision and leadership to our expanding media teams as they deliver products and services for clients while supporting company visiono Formulate comprehensive digital/web plan that advances and supports the client’s marketing agenda. This includes developing and executing a strategic roadmap to transform web presence into the primary marketing vehicle for brand awareness and lead generationo Oversee and assist Program Managers in Client Servicing needs. Address new requirements from existing relationshipso Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateo Develop and retain Domestic & International clientele. Achieve revenue goalso Ensuring complete profitability from Digital Marketing Function (SBU)o Managing business relationships with UK & USA based partner agencies to generate more business for mutual benefits Show less o Develop and retain Domestic & International clientele. Achieve revenue goalso Ensuring complete profitability from Search Marketing Function (SBU)o Managing business relationships with UK & USA based partner agencies to generate more business for mutual benefitso Managing a team of 15 people including TLs, Sr. Executives and executives to develop and execute the search marketing strategy for various B2B and B2C business verticals:  Paid Search  Search engine optimization  Media Buying Online Reputation Managemento Hire, manage & build strong team with best in class search marketing competencies, skills & experience setso Leverage data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing efforto Set up procedures and strategies to support long term search marketing projects & campaignso Delivering strategic advice covering various online platforms/channels, web development, reporting & analytics. Show less

  • Sr. Vice President - Digital Marketing

    Apr 2019 - now

  • Business Head - Digital Marketing

    Apr 2018 - Mar 2019

  • Digital Marketing Head

    Apr 2015 - Mar 2018

  • Practice Lead - Digital Marketing (Head of Search)

    Jan 2008 - Mar 2015