Benita Jonsson

Benita jonsson

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location of Benita JonssonGreater Malmö Metropolitan Area
Phone number of Benita Jonsson+91 xxxx xxxxx
Followers of Benita Jonsson1000 followers
  • Timeline

    Jun 2003 - Aug 2003

    Laboratory Technician

    CPS Color
    Aug 2005 - Dec 2007

    Area Manager & B2B Ambassador

    SIBA AB
    Jan 2008 - Apr 2008

    Kitchen Designer

    Noblessa Sverige AB
    May 2008 - Sept 2017

    Store Manager

    SIBA AB
    Lund, Sweden
    Jan 2018 - Sept 2020

    Store Managing Director | CCO (Chief Customer Officer)

    MediaMarkt Sverige
    Current Company
    Oct 2020 - now

    COO

    First Camp
  • About me

    COO of First Camp, Northern Europe's leading camp site chain | Operational Strategy | People Development | Multi-Market Leadership |

  • Education

    • Lunds universitet / lund university

      2002 - 2010
      Blandade kurser

      For some years now, in parallel with my work, I have been studying a number of courses to broaden my knowledge in different areas. This has given me a broader understanding and new perspectives that I can apply in my professional role. Some of the courses I have studied include:Psychology A: Basic principles of psychology and human behaviour.Ethno Biology: The connection between humans and biodiversity.Introduction to Law: Basic legal principles and legal… Show more For some years now, in parallel with my work, I have been studying a number of courses to broaden my knowledge in different areas. This has given me a broader understanding and new perspectives that I can apply in my professional role. Some of the courses I have studied include:Psychology A: Basic principles of psychology and human behaviour.Ethno Biology: The connection between humans and biodiversity.Introduction to Law: Basic legal principles and legal systems.Introduction to Astronomy: Basic astronomical concepts and the structure of the universe.Global Environmental Justice: Environmental justice and sustainability issues at a global level.Through these studies, I have developed a deeper understanding of different disciplines and their applications, which has enriched my professional skills and personal perspective. Show less

    • Lund university

      2006 - 2012
      Bachelor level human ecology

      Activities and Societies: My Bachelor thesis was made as a Minor Field Study in West Kalimantan, Borneo, Indonesia and was sponsored via scholarship by SIDA (Swedish International Development Cooperation Agency). Human ecology is the study of the relationship between humans and their total environment in different cultures, including interactions with and between nature, climate, technology, communications, livelihoods, resources, material flows, society, culture, beliefs, etc. in different times and in different parts of the world.Fundamental questions are how humans affect and utilise their environment, how the natural resource base affects and sets limits to human activity, and how people's… Show more Human ecology is the study of the relationship between humans and their total environment in different cultures, including interactions with and between nature, climate, technology, communications, livelihoods, resources, material flows, society, culture, beliefs, etc. in different times and in different parts of the world.Fundamental questions are how humans affect and utilise their environment, how the natural resource base affects and sets limits to human activity, and how people's perceptions of nature affect and are affected by society and livelihoods.The subject is genuinely interdisciplinary and includes elements from many technical, natural and social science disciplines as well as the humanities, striving for an integrated overall picture. Show less

    • Mittuniversitetet / mid sweden university

      2009 - 2010
      18 credits statistics for scientific work a

      Basic Statistics: Understanding of statistical concepts and methods, including descriptive statistics, probability theory and different types of data collection.Hypothesis testing: Learning how to formulate and test hypotheses using statistical methods, including t-tests, chi-square tests and ANOVA.Regression analysis: In-depth knowledge of simple and multiple regression analysis to examine relationships between variables and make predictions.Software: Practical experience in using… Show more Basic Statistics: Understanding of statistical concepts and methods, including descriptive statistics, probability theory and different types of data collection.Hypothesis testing: Learning how to formulate and test hypotheses using statistical methods, including t-tests, chi-square tests and ANOVA.Regression analysis: In-depth knowledge of simple and multiple regression analysis to examine relationships between variables and make predictions.Software: Practical experience in using statistical software to analyse data and interpret results, such as SPSS and Minitab.Experimental Design: Understanding of how to design scientific experiments and studies to ensure validity and reliability of results.Interpretation of Results: Ability to interpret and communicate statistical results in a clear and understandable way, both in writing and orally.Ethical Aspects: Understanding of the ethical aspects of collecting, analysing and reporting data in scientific work. Show less

    • University of gothenburg

      2012 - 2012
      Marine biology and biological oceanography

      Activities and Societies: Marine Biology and Marine Ecology In the courses "Marine Biology" and "Biological Oceanography" at the University of Gothenburg, I have acquired knowledge in marine ecosystems and oceanographic processes. I have studied the diversity of marine organisms, their biology and ecology, and the ecological processes that govern marine environments.In Marine Biology, I learnt about coral reefs, coastal zones and deep-sea environments, and carried out fieldwork and analyses of marine samples. In Biological Oceanography, I… Show more In the courses "Marine Biology" and "Biological Oceanography" at the University of Gothenburg, I have acquired knowledge in marine ecosystems and oceanographic processes. I have studied the diversity of marine organisms, their biology and ecology, and the ecological processes that govern marine environments.In Marine Biology, I learnt about coral reefs, coastal zones and deep-sea environments, and carried out fieldwork and analyses of marine samples. In Biological Oceanography, I focused on ocean currents, plankton biology, marine productivity and biogeochemical cycles. I also gained insight into how climate change affects marine ecosystems.While taking these courses, I travelled in Asia and conducted marine studies on beaches, cliffs and in the ocean in India, Thailand, Malaysia and Cambodia. I also obtained a PADI Advanced Open Water diving certification during my studies. Show less

    • The faculty of engineering at lund university

      1999 - 2001
      Master of science in chemical engineering

      Activities and Societies: Gender Equality Officer in the Tech Union, Environmental Officer, Member of the Study Council of the Chemical Engineering Section, Chief Mentor, Course Officer During the first five semesters of the MSc programme in Chemical Engineering at Lund University, I acquired knowledge in the following areas:Basic Chemistry: Understanding of organic and inorganic chemistry, including chemical reactions and processes.Mathematics and Physics: Advanced courses in mathematics and physics that gave me strong analytical and problem-solving skills.Chemical Engineering Processes: Knowledge of various chemical engineering processes and how they are… Show more During the first five semesters of the MSc programme in Chemical Engineering at Lund University, I acquired knowledge in the following areas:Basic Chemistry: Understanding of organic and inorganic chemistry, including chemical reactions and processes.Mathematics and Physics: Advanced courses in mathematics and physics that gave me strong analytical and problem-solving skills.Chemical Engineering Processes: Knowledge of various chemical engineering processes and how they are applied in industry, including reactor technology and separation processes.Materials Science: Study of material properties and how they affect chemical processes.Laboratory skills: Practical experience in laboratory work and experimental methods to analyse and understand chemical processes.Through these studies, I have developed a technical foundation and analytical skills that have been valuable in my future career. Show less

  • Experience

    • Cps color

      Jun 2003 - Aug 2003
      Laboratory technician

      During my time as a Laboratory Technician at CPS Color, part of the paint company Tikkurilla OY, I worked in a junior role focusing on supporting the daily operations of the laboratory. At the time, I was studying chemical engineering at Lund University of Technology. Through this summer job, I gained valuable experience in laboratory work and a deeper understanding of the paint industry, while developing my language skills and adapting to living and working in another country.My main duties included:Pigment analysis: Assisting in the analysis and evaluation of different types of colour pigments to ensure their quality and performance. This included preparing samples and performing basic tests.Laboratory testing: Perform laboratory tests independently for submission of results to senior technicians and chemists. Documenting and reporting results according to standard protocols.Quality Control: Contribute to the quality control of colour pigments by performing routine tests and ensuring they met company specifications.Collaboration: Work closely with senior colleagues to support research and development projects in the colour industry. Language Skills: Working in an international environment with English as the working language and also learnt the basics of Finnish through daily interaction with colleagues and through everyday exposure. Show less

    • Siba ab

      Aug 2005 - Dec 2007
      Area manager & b2b ambassador

      As Area Manager for the white goods department at Siba, I had overall responsibility for ensuring that the department delivered on high sales and service levels. My main duties included:Product Presentation and Stock Management: Ensuring that the white goods department was always well organized and that products were correctly displayed to maximize sales. Managing stock and orders to ensure we had the right products in stock at the right time.Sales Strategies: Develop and implement sales strategies to increase sales of white goods.Service Sales: Responsible for the department's service sales, including financing solutions, installation services, extended warranties and insurance. Ensure that customers received complete solutions that met their needs and increased departmental revenue.Customer Service: Provide exceptional customer service by training and leading the team in understanding and meeting customer needs. Handle customer queries and problems in a professional and efficient manner.Team management: Lead and motivate the team in the white goods department to ensure all employees were engaged and focused on achieving sales targets.Responsible for B2B sales:As the store's B2B sales manager, I had a key role in developing and expanding our business relationships with corporate customers. My main duties included:Business Development: Building and maintaining strong relationships with corporate customers to ensure long-term growth and profitability.Sales strategies: Develop and implement strategies to increase B2B sales. Tailor offers and solutions to meet specific needs of our corporate customers.Customer Care: Provide excellent service and support to our business customers throughout the sales process. Ensuring that all customer queries and issues were handled quickly and efficiently. Show less

    • Noblessa sverige ab

      Jan 2008 - Apr 2008
      Kitchen designer

      Designer and Seller of Kitchen Solutions, Noblessa Sverige ABAt Noblessa Sverige AB I worked as a designer and salesman of customised kitchen solutions for both private individuals and companies. My main tasks included:Design and Planning: Creating innovative and functional kitchen designs that fulfil customers' specific needs and wishes.Sales: Driving the sales process from initial customer contact to closing the deal, with a focus on exceeding high sales standards.Customer Relationships: Build and maintain strong relationships with customers by providing exceptional service and support throughout the life of the kitchen project.Results: Achieve and exceed sales targets through successful sales strategies and a customer-centric approach.Through my work at Noblessa Sverige AB, I developed a deep understanding of kitchen design and sales, resulting in successful sales results and satisfied customers. Show less

    • Siba ab

      May 2008 - Sept 2017

      As Store Manager at Siba, I had overall responsibility for operations, profitability and staff. My main duties included:Leadership and Staff Development: Managing, developing and motivating a team of up to 20 employees. Responsible for recruitment, scheduling and ensuring a safe and positive work environment where each employee's skills are utilized in the best possible way.Store Operations and Customer Care: Ensure a consistently high level of store appearance and customer service. Actively work on key parameters to increase store performance and customer satisfaction.Profitability and Performance: Run the store with a focus on achieving and exceeding sales targets. In my first year in the position, I increased the bottom line profit by 157% compared to the same period the year before. In the last year, I increased contribution margin per hour worked by 20%, largely thanks to a whopping 219% increase in service sales.Strategic Development: Together with the HR department and the consulting company Intermezzon, I further developed the sales organization's e-learning and performance management tools. I also participated in training and inspirational films to strengthen the sales culture.Mentoring: Mentoring newly appointed store managers in the region, sharing best practices and supporting their development and success.With a turnover of around 65 million SEK per year, I was able to document improvements in sales, culture, store appearance and structures. My focus has always been to create a working environment where everyone knows what is expected of them and to work on strategic initiatives to improve store performance. Show less As a Deputy Store Manager at Siba, I had a central role in ensuring the daily operation and success of the store. My main responsibilities included:Results and Targets: Working closely with the store manager to set and monitor sales targets and KPIs. Analyzing sales data and implementing strategies to improve store performance.Supervision: Lead and motivate the store team to achieve sales targets and provide excellent customer service.Sales and Customer Service: Drive sales activities and promotions to maximize store revenue and profit margin. Ensure customers have a positive experience by providing professional and friendly service.Operational Responsibilities: Manage the daily operations of the store. Ensure the store is well organized and products are properly displayed.Problem Solving: Resolve customer problems and handle service issues in an efficient and professional manner. Show less

      • Store Manager

        May 2013 - Sept 2017
      • Assistant Store Manager

        May 2008 - May 2013
    • Mediamarkt sverige

      Jan 2018 - Sept 2020
      Store managing director | cco (chief customer officer)

      As Store Managing Director / CCO at MediaMarkt in Lund, I had the overall responsibility for the store's budget, results and operations. With a store area of 3000 sqm and an annual turnover of approximately 200 million SEK, I led a management team consisting of 6 department managers and a team of approximately 50-55 employees.Key Responsibilities Budget and Performance Responsibility: Responsible for setting and following up the store's budget as well as ensuring that we achieved our financial targets. This included both top-down and bottom-up budget work.Financial Analysis: Analyze financial data to identify trends and opportunities for improvement. Create and implement action plans to optimize all KPIs.Operational Responsibility: Ensure the smooth and efficient running of the store by managing health and safety responsibilities (SBA), security responsibilities and other operational tasks.Coaching Leadership: Exercise coaching leadership to motivate and develop employees. Leading the management team and ensuring that all departments worked towards common goals.Sales Management: Drive sales activities and promotions to maximize store revenue. Work closely with the department managers to ensure we delivered an outstanding customer experience.International Environment Language Skills: Working in an international environment with English as the corporate language, which meant daily communication and reporting in English. This gave me experience of working in a global context and strengthened my language skills.EBITDA performance: During my years in the role, the Lund store delivered the second best EBITDA in the Swedish group, a great proof of our ability to drive profitability and efficiency. Show less

    • First camp

      Oct 2020 - now

      As operational manager for First Camp's 69 destinations in Sweden, Denmark and Norway, I play a key role in driving the success and growth of the business.Key responsibilities:Operational Responsibility: Responsible for the day-to-day running of all destinations, ensuring the business runs smoothly and efficiently across Scandinavia.Management Team: Sit in the company's management team and report directly to the CEO. Contribute to strategic decisions and long-term planning to ensure the continued growth and success of the company.Organisational Development: Lead initiatives to develop and improve the structure and processes of the organisation. Focus on standardisation, conceptualisation and automation to increase efficiency and quality of operations.Quality Assurance: Implement quality controls and processes to ensure all destinations meet the company's high standards and customer expectations.Staffing Optimisation: Work on optimising staffing to ensure the right resources are in place at the right time. This includes developing strategies for recruitment, training and staff development.Leadership: Lead and inspire a team of 1500 employees to ensure we deliver exceptional guest experiences and achieve our business goals.About First Camp:First Camp is Scandinavia's leading camping chain with 72 destinations in Sweden, Norway and Denmark. The group, owned by private equity firm Norvestor, has a turnover of approximately SEK 1.3 billion. Since 2018, First Camp has increased its turnover from just under SEK 200 million through some 40 acquisitions combined with strong organic growth.First Camp is at the forefront of digitising and professionalising the camping industry, with the goal of becoming the world's leading camp site chain. With over five million guest nights annually and a strong ambition to continue to grow rapidly, both organically and through acquisitions, we are on an exciting journey towards the future. Show less

      • COO

        May 2023 - now
      • Acting COO

        Jan 2023 - May 2023
      • Regional Manager

        Oct 2020 - Jan 2023
  • Licenses & Certifications

    • Rescue diver and emergency first response

      Ssi
    • Duolingo english fluency: expert (estimated)

      Duolingo
      May 2016
      View certificate certificate
    • Apple product professional

      Apple
      Jan 2014
    • Advanced open water diver

      Padi
      Mar 2011