Sandrine Doyen

Experience

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  Philips Consumer Electronics

  Jan 2002 - Jan 2006

  Global Market Research Manager, Consumer & Market Intelligence

  Strategy development Consumer segmentation : Target identification in Europe and China, product benefits prioritization, opportunities for competitive differentiation in Europe and China recommendationsIdentification, evaluation and recommendation of business growth opportunities : Evaluation of risks &opportunities to the mobile phone business in India, Russia, brazil : Target to address and USP definition Successful development of ranges in ChinaBusiness planningConsumer Insights and market trends pool building : Customer profiling and analysis, product satisfaction research, competitive and strategic benchmark analysis, ethnographic and observational research through guerrilla interviews, expert interviews, home and store interviewsInputs delivery for a 3 year vision product planning : Consumer and market trends ( Europe/ china)Ideation workshop : Creation of creativity tools (penportraits) and facilitation of idea generation workshopsUSP and innovation identification Product concept development : Coordinate concept labs and concept screeningRoadmap contributionValue proposition creation: Product concept validation management, proposition of effective roadmap and product feasibility assessment Product testing and mix fine-tuning, design test, packaging tests  Product realization Customer satisfaction research Shopping behaviour : mystery shopper surveys Show less

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  Colart International Beckers Group

  Jan 2006 - Jan 2007

  Marketing and Sales Director

  Improvement of product marketability and profitability by researching on market opportunities in home decorating, scrapbooking, card making, face painting and education products; improving product packaging; coordinating new product development.Identification of marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Planning, development, implementation, and evaluation of advertising, merchandising, and trade promotion programs; developing field sales action plansMeeting of marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions Show less

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  TECHNOPOLE GRAND POITIERS

  Aug 2009 - now

  Start up manager, accompagnement individualisé : Coaching et conseil risque aux porteurs de projets et dirigeants de start up innovantesFormation à l’entrepreneuriat : Création et animation de modules Stratégie et marketing généralistes et dédiés deep tech, Parcours IPHD & Ilab, animation de modules entrepreneuriat pour les laboratoires de rechercheConception d’offres d’accompagnement : Parcours international, parcours web marketing, parcours commercialisation,Organisation d’événements et de webinairesPilotage de mentorats et expertisesCréation de partenariatsResponsable du programme Sirena Start Up : Création, coordination, animation et déploiement du programme d’accompagnement pour internationaliser les start up et les 10 technopoles de Nouvelle Aquitaine, définition et pilotage de la feuille de route et du budgetInterfaçage avec l’écosystème de l’innovation : Service valorisation des universités, laboratoires de recherche universitaires, CNRS, SATT, BPI France, Région Nouvelle Aquitaine, clusters et CRT Show less

  • Directrice du Pôle Marketing International de l'incubateur

    Jan 2022 - now

  • Marketing & Innovation

    Aug 2009 - Feb 2022