Pavel Groznyi

Experience

• 

  Afisha Industries

  Sept 2010 - Dec 2015

  Editor at web magazine 'Afisha-Vozduh' responsible for editing and writing articles on books, technology, and contemporary culture. Edited and wrote articles in Russian on books, social issues, architecture, city life for 'Afisha-Daily' web-magazine.

  • Editor

    Aug 2013 - Dec 2015

  • Editor

    Sept 2010 - Sept 2013
• 

  Bookmate

  Jan 2016 - May 2019

  Editor In Chief

  Bookmate is a subscription based e-book service that makes reading accessible to anyone in the world with a mobile phone.As an editor in chief, I was responsible for book catalogs expertise and curation, content marketing, library classification, and management of the work of a remote multilingual editorial team.— built and managed the workflow of a multilingual international editorial team (10 editors in countries including Russia, Mexico, UK, Denmark, Turkey, Serbia);— made front pages for 12 markets curating more than 1 000 000 ebooks and audiobooks in 12 languages; — built a multi-level genre mapping system for ebooks and audiobooks in 12 languages;— supported a marketing team with choosing the best performing content for acquisition and retention activities — landing pages, push notifications, emails, online marketing campaigns;— collaborated and negotiated with publishers;— worked with product and engineer teams on reader experience improvement;— worked with the analyst team on content analysis;— made a branded podcast in Russian as a producer, host, and editor (32 issues, 350 000 downloads). 收回

• 

  Storytel

  Jun 2019 - now

  Storytel is one of the world's leaders in audiobook and ebook streaming, moving the publishing industry forward in 25 markets, and loved by more than 1 500 000 subscribers worldwide.In my role as Global Content Curator, I was responsible for:— supporting local content managers in Nordic and European markets;— running and evaluating a/b-tests;— development of data-driven and personalized curation in the app;— long tail exploration and backlist activation;— English content curation 收回

  • Global Curation Manager

    Apr 2022 - now

  • Global Content Curator

    Jun 2019 - May 2022