Julian Shabi

Experience

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  SHL

  Mar 2016 - Jun 2021

  I held responsibilities for the conceptualization, development, and execution of targeted marketing programs across Europe, the UK, and Ireland to deliver leads. I managed campaigns end-to-end, from the creative process to their execution, leveraging globally available marketing resources and using innovative tactics and strategies, while working collaboratively and cross-functionally at all levels with central and field marketing teams as well as Business Unit leaders. I also innovated several existing processes and tools, leveraged them differently to overcome growth limiting challenges and contributed to the build of an account-based marketing (ABM) approach. Show less Reporting to West Europe Field Marketing Manager, I owned the responsibility for marketing goals in Italy, working in a deadline-driven environment to ensure successful performance implementing diverse initiatives through a multi-channel approach, including both digital and on-site activities (funnel creation, email marketing, targeted social media sponsored content, segmentation, database management, live and online events, PR, follow-ups, CTA’s, “reasons to call”, etc.). As the country marketer for Italy, I have been the go-to person for the Italian team, particularly the sales one, with regards to all the marketing-related activities. This role has challenged me to work both independently as well as with other teams to generate new leads and leverage on them to grow the business in the Italian market (strong focus on top of the funnel lead generation and SQLs) to drive incremental revenue goals. Main tools mastered in the years include Salesforce, Oracle Eloqua, DXM, Wordpress, Linkedin Campaign Manager, Microsoft Excel & Powerpoint. Show less As a Trainee, I have supported Local Professional Services with the following:▫ Report quality check and processing of slide decks;▫ design of an assessment tool (SJT) for a major client, in particular with preparing questionnaires, attending visionary interviews, English translations and overall project support;• workshops and interviews with clients (Sr Managers and Business Leaders as attendees);• collaborating with the UK team to ensure alignment;▫ Supporting and coordinating Assessment and Development Centres;▫ Data analysis for executive reports;▫ Translating from English to Italian and viceversa;▫ Analysis of competitors for the launch of a new product. Show less

  • Mid Market Marketing Manager UK, Ireland and Europe

    Apr 2019 - Jun 2021

  • Field Marketing Analyst for Italy

    Mar 2017 - Mar 2019

  • Trainee in Local Professional Services

    Mar 2016 - Feb 2017
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  Accenture

  Jun 2021 - now

  As part of Accenture GO Europe, I team up with the best-in-class Sales, Marketers and Creatives to create innovative, integrated strategic marketing campaigns to pursue and win strategic deals that drive 360 value for our clients.

  • Marketing Manager, Deal Pursuits

    Oct 2022 - now

  • Account-Based Marketing (ABM) Associate Manager, Financial Services

    Jun 2021 - Oct 2022