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Henry Xu

Henry Xu

Co-Funder, Event Planner and Product manager

Followers of Henry Xu908 followers
location of Henry XuAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Account Manager|Global Portfolio Management| Product Management |Product Marketing | Demand Planning |Plant Scientist |Digital Creator

  • Education

    • Wageningen University & Research

      2016 - 2018
      Master's degree plant science-Greenhouse horticulture

      Activities and Societies: Active violinist of Wageningen Student Orchestra and Choir Association. Master's degree focussing on the greenhouse horticulture and post-harvest quality of products produced in greenhouse. My master thesis is in Food Bio-based Research center, focusing on the handling effect on strawberry quality.（Shelf-life, firmness, vibration, impact, texture analysis)The course that I focused on during my master are: Physiology and Development of Plants in Horticulture, Greenhouse Technology, Crop Ecology, Product Quality and Post-Harvest Physiology, Quality Analyses… Show more Master's degree focussing on the greenhouse horticulture and post-harvest quality of products produced in greenhouse. My master thesis is in Food Bio-based Research center, focusing on the handling effect on strawberry quality.（Shelf-life, firmness, vibration, impact, texture analysis)The course that I focused on during my master are: Physiology and Development of Plants in Horticulture, Greenhouse Technology, Crop Ecology, Product Quality and Post-Harvest Physiology, Quality Analyses of Horticultural and other Plant Products, Supply chain management. Show less

    • Huazhong Agricultural University

      2012 - 2016
      Bachelor's degree Horticulture 8.3/10

      Activities and Societies: Announcer in Nanhuzhisheng Broadcasting Station Host some activities in University Violinst in Huazhong agriculture orchestra Bachelor's degree is focus on horticulture and post-harvest (flower, vegetable and fruit)Activities during bachelor studies are: Orchestra, Broadcasting station, Host associationBachelor thesis: Resistance analysis on 10 types of Miniature Rose in Wuhan to select the best choice, by studying the morphological and physiological index of each type (Analysis enzyme activities and appearance assessment)

    • Dong-A University

      2014 - 2014
      Exchange study Horticulture

      The organizer of the performance in Korea

  • Experience

    • La Belle Vie Plant Lab

      Jan 2016 - Sept 2016
      Co-Funder, Event Planner and Product manager

      La Belle Vie Plant Lab is a company focus on flower arrangement, flowers, plant pot sales and organizes some activities. In the team of five, I am the person in charge of plant conversation, some new product development and some activities such as Christmas flower arrangement, TV interview by Wuhan TV station and.(35h/week)

    • Liuhuajing

      Jun 2016 - Sept 2016
      Plant Manager

      Flowers and pot plant sales and management (10h/week)

    • Wageningen University & Research

      Jun 2017 - Jul 2017
      Academic Consultant Traning

      "Smart Farming" application: A customer discovery and validation research.SmartFarming is a company which makes smartphone applications that informs the user how to cultivate a certain crop. Our group gave advices on selected country and crop by using "SWOT" method.Several aspects such as crop production, market commerce and export activities and possibilities all combine together to decide the target country.

    • Enza Zaden

      Mar 2018 - Aug 2018
      Intern

      Postharvest Research & Development- collaborate with marketing team to research the texture of lettuce- Sensory session- Texture of lettuce; Shelf-life - Flavour of tomato - Project planning

    • Enza Zaden

      Oct 2018 - Jul 2023

      I work at Enza Zaden, one of the top 3 vegetable breeding companies in the Netherlands.- Product Life Cycle: Managing 50 mln euro product. Maintaining 10~15% growth turnover global through data-driven decisions (Market oriented) together with R&D, Production and Sales departments to optimize profits.- Positioning/Promotion/Marketing: Analyse global and local market trends to ensure optimal product positioning and processes, increased more than 15% market share in certain markets. Ensuring optimized global NPI and assortments by travelling worldwide to different market locations.- Pricing: Product pricing by utilizing market date, analysing market trend and price module. - Project management: Delivering agreed outputs by leading/supporting as a central link within multi-disciplinary teams across cultures and geographies. Increased 50% meeting efficiency by preparing and making planning. Show less - Demand Planning: Forecast more than 1000 units (250 mln euro)- Improving forecast accuracy significantly from 65% to 85% in one year by using date analysis and challenging C-level managers. - Leading and preparation of the excess inventory process with portfolio managers, reducing economical provision from 10% to 50% on different crops.- Analyse and prepare sign-off file on forecast value and volume monthly with regional sales director. - Translate the demand forecast from regional to crop level. (More than 30 sales unit).- Driving an effective and efficient Demand Review process and represent Demand in 5 S&OP meetings. Show less

      • Global Portfolio Manager

        Jul 2022 - Jul 2023

      • Demand Planning Consolidate Specialist (Fruity Crops)

        Jan 2022 - Jul 2022

      • Forecast Planner

        Oct 2018 - Feb 2022

    • YouTube

      Nov 2020 - now
      YouTube Creater

      - Expanding network and sharing agricultural knowledge by holding interviews with experts.- Reaching 80 K + views by sharing plant sciences knowledge (indoor plants, ornamental plants, plantcultivation).- Reaching 2000 subscribers in 2 months and start making profit.

    • Holex Flower BV

      Jul 2023 - now
      Account Manager

      Holex Flower Trading Company is a global leader in floral trading, with a strong presence in the USA, Ecuador, and China.- Key Account Management: Leading negotiations in the competitive Chinese cut flower market with major players. Achieved a 50% increase in sales compared to the previous year.- Strong Communication Excellence: Demonstrating robust communication skills to foster new business opportunities, effectively utilizing CRM tools for key account management. Renowned for strong interpersonal skills and thriving in an intense team environment.- Strategic Thinking: Building and maintaining lasting relationships with senior decision-makers to ensure customer satisfaction. Skilled in devising and executing annual sales plans, consistently exceeding assigned targets. Proactively identifying, developing, and closing new sales opportunities. Show less

  • Licenses & Certifications