Kiirsten May

Experience

• 

  CJOB

  Jan 2009 - Jan 2010

  News Reader

  I wrote stories, recorded interviews and produced hourly news, sports and weather casts. I also adapted the stories for CJOB's website and Twitter feed.

• 

  McKim Communications Group

  Jan 2010 - Sept 2013

  Copywriter

  I worked with strategists and graphic designers to develop advertising campaigns for clients. My primary focus was crafting the messaging within the campaigns. I wrote for paid media, including print, out-of-home, digital, radio and TV, as well as owned media, including websites, brochures and social media. My clients came from a variety of industries and sector: municipalities, crown corporations, arts organizations, community programs, not-for-profits, a university and even a CFL team.

• 

  Think Shift

  Sept 2013 - Aug 2017

  Content Lead

  • Established the company's content team and developed it into an essential agency service.• Mentored and managed a team of writers responsible for producing advertising campaign concepts and content, video scripts and content for websites, blogs and social media. • Facilitated client workshops and developed brand platforms and marketing, content, social media and advertising campaign strategies. • Produced award-winning campaigns for provincial, national and international brands.

• 

  UpHouse

  Sept 2017 - now

  Co-Owner

  UpHouse is a marketing agency that elevates in-house marketing teams and the brands they promote. We’re located at the halfway point between outside advertising agency and a member of your in-house marketing department. We work closely with clients to understand their strategic business objectives, support their marketing team and improve their output. We also challenge our clients as an agency would, bringing the outsider’s perspective and processes needed to elevate the brand and achieve sales goals. Show less