Experience

• 

  Global midwest alliance

  May 2010 - Oct 2010

  Project assistant
• 

  Italian trade commission

  Oct 2010 - May 2011

  Marketing assistant
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  Channel clarity

  Jun 2011 - Jan 2012

  Account executive
• 

  Performics

  Jan 2012 - Dec 2016

  Worked as a Media Buyer at Performics, a Publicis Performance Agency, serving on multiple accounts & advancing through several roles over the years, reflecting consistent performance and increasing levels of responsibility. Drove significant eCommerce ROI and customer acquisition growth for GoPro through strategic management of a $20MM global digital marketing budget across Paid Search, Paid Social, Display, Mobile, and Video channels in APAC, EMEA, LATAM, and North America.

  • Senior Media Manager

    Jan 2016 - Dec 2016

  • Media Manager

    Jan 2015 - Dec 2015

  • Associate Account Manager

    May 2013 - Dec 2014

  • Operation

    Jan 2012 - May 2013
• 

  Sprinklr

  Dec 2016 - Nov 2019

  Senior consultant, advertising

  Enabled over 80 global brands to realize the full value of Sprinklr software by leading training workshops, creating tailored adoption plans, and advising on advertising workflows and efficiencies. Collaborated closely with top clients—including Microsoft, Verizon, and Amazon—as well as internal sales, product development, and agency partners to optimize media buying, enhance product features, and streamline operational processes.

• 

  Salesforce

  Nov 2019 - now

  Lead solution engineer

  I help brands harness the power of Marketing Cloud Intelligence (previously Datorama) to drive data-driven decisions and elevate their marketing strategies. With a focus on Marketing Analytics, I empower organizations to unify and analyze their data, enabling them to understand their audience, optimize campaigns, and maximize ROI.