
Timeline
About me
Associate Director - Digital at Mindshare, GroupM, WPP | Digital Marketer | Performance Marketing | Digital Buying & Planning | Digital Guru Expert Certified
Education
Govt. national college
2010 - 2011Intermediate of commerce commerceShaheen public school
1997 - 2009High school biology, generalIqra university (official)
2015 - 2016Master of business administration (m.b.a.) marketingIqra university (official)
2011 - 2015Bachelor's degree business administration (bba)Activities and Societies: Iqra University Dramatic Society (IUDS) Iqra University Literature Society (IULS)
Experience
Dalda foods limited
Aug 2013 - Sept 2013InternPtcl.official
Jul 2015 - Sept 2015InternDany technologies
Feb 2016 - Oct 2019• Plan and execute digital marketing initiatives across various channels, such as social media, email, and search engines, and ensures that campaigns are optimized for maximum ROI.• Create plans to boost website traffic and attract visitors online, and monitors website conversion rates to implement enhancements as necessary.• Analyze data from various sources to measure the effectiveness of digital marketing campaigns and make data-driven decisions.• Collaborate with other teams, such as sales and product development, to ensure that digital marketing strategies are aligned with overall business objectives.• Manage digital marketing budgets and ensures that campaigns are cost-effective.• Provide guidance, mentorship, and training to team members to help them develop their skills and grow in their roles.Brands : Audionic, Dany Technologies, Mono Cruiser, Ahsan Ul Kalam and Avocado etc Show less • Develop a social media strategy and create engaging content.• Manage social media accounts, collaborates with other teams, and monitor social media trends, competitors, and industry news to keep the company's social media strategy up-to-date• Track analytics and reports on engagement metrics to make informed decisions.• Engage with customers and followers to build brand loyalty and customer satisfaction.• Manage social media crisis situations, such as negative comments or reviews, to maintain the company's reputation onlineBrands : Audionic, Dany Technologies, Mono Cruiser, Ahsan Ul Kalam and Avocado etc Show less
Team Lead Digital Marketing
Jan 2017 - Oct 2019Social Media Executive
Feb 2016 - Dec 2016
Mindshare
Oct 2019 - Mar 2024• Managing, leading the team of digital planning and look for new ways to streamline new workflows to ensure deliverables are completed accurately and on time.• Act as the team’s central point of digital planning expertise and escalation to address problems as they arise for the account.• Serving as a key contributor in numerous digital pitches within Mindshare, successfully securing clients such as Telenor, Fauji Foods, EFU, KIA, Dvago, Getz Pharma, Akzo Nobel, and others.Major clients : Unilever Asia, Unilever Foods Solution, PepsiCo, Shell, Telco, Total Parco, Habib Bank Limited, Glaxo Smith Kline, Infini App, Dulux Paints, Nokia, Dvago, Dalda Foods, Peugeot, Emaar, CBL, Alkaram, Upfield, Zindagi Trust, The Citizen Foundation, Nurpur, Fine Daily, Hilal Care, Hilal Foods, Shalimar, Qarshi, Nippon Paints, HomeBridge etc. Show less • Lead, strategies and set up always-on and campaign-specific performance marketing and branding campaigns across all digital media channels.• Handling marketing spent of more than $95K - $100K / per month on advertisement publishers like Facebook & Google (as a team).• Monitor and optimize the effectiveness of branding and performance marketing campaigns, by continually testing and adopting for latest optimization strategy and ad placement format to meet desired KPIs.• Evaluate and explore new digital media channels to continually improve the channel mix and overall marketing ROI.• Collaborating and coordinating with the global and regional agency and brand teams.Major clients : Unilever Asia, Habib Bank Limited, State Bank of Pakistan, Nokia, Shell, Alkaram, Dulux Paints, Sanofi Aventis, Total Parco, Zindagi Trust, Carrefour, Bonanza, The Citizen Foundation, Glaxo Smith Kline, Nurpur, Qarshi, Airlift Express etcBig Wins : Group M Maestros Award for - Young Achiever of the Year 2021 Show less
Business Lead - Digital
Feb 2022 - Mar 2024Senior Digital Media Planner
Oct 2021 - Feb 2022Digital Media Planner
Oct 2019 - Sept 2021
Licenses & Certifications
- View certificate
Digital guru / module ii
GoogleAug 2021 - View certificate
Facebook certified media buying professional
FacebookDec 2020 Digital guru black belt
GoogleNov 2020Digital guru blue belt
GoogleAug 2020Digital guru green belt
GoogleJun 2020- View certificate
Google ads apps certification
GoogleJun 2020 - View certificate
Google ads display certification
GoogleJun 2020 - View certificate
Google ads search certification
GoogleJun 2020 - View certificate
Digital guru / module 1
GoogleJun 2021 - View certificate
Facebook certified media planning professional
FacebookDec 2020
Volunteer Experience
Volunteer
Issued by Dar ul Sukun on Apr 2012Associated with Arsalan Salim
Volunteer
Issued by Ziauddin Hospital on Apr 2013Associated with Arsalan Salim
Languages
- enEnglish
- urUrdu
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