Experience

• 

  Dalda foods limited

  Aug 2013 - Sept 2013

  Intern
• 

  Ptcl.official

  Jul 2015 - Sept 2015

  Intern
• 

  Dany technologies

  Feb 2016 - Oct 2019

  • Plan and execute digital marketing initiatives across various channels, such as social media, email, and search engines, and ensures that campaigns are optimized for maximum ROI.• Create plans to boost website traffic and attract visitors online, and monitors website conversion rates to implement enhancements as necessary.• Analyze data from various sources to measure the effectiveness of digital marketing campaigns and make data-driven decisions.• Collaborate with other teams, such as sales and product development, to ensure that digital marketing strategies are aligned with overall business objectives.• Manage digital marketing budgets and ensures that campaigns are cost-effective.• Provide guidance, mentorship, and training to team members to help them develop their skills and grow in their roles.Brands : Audionic, Dany Technologies, Mono Cruiser, Ahsan Ul Kalam and Avocado etc Show less • Develop a social media strategy and create engaging content.• Manage social media accounts, collaborates with other teams, and monitor social media trends, competitors, and industry news to keep the company's social media strategy up-to-date• Track analytics and reports on engagement metrics to make informed decisions.• Engage with customers and followers to build brand loyalty and customer satisfaction.• Manage social media crisis situations, such as negative comments or reviews, to maintain the company's reputation onlineBrands : Audionic, Dany Technologies, Mono Cruiser, Ahsan Ul Kalam and Avocado etc Show less

  • Team Lead Digital Marketing

    Jan 2017 - Oct 2019

  • Social Media Executive

    Feb 2016 - Dec 2016
• 

  Mindshare

  Oct 2019 - Mar 2024

  • Managing, leading the team of digital planning and look for new ways to streamline new workflows to ensure deliverables are completed accurately and on time.• Act as the team’s central point of digital planning expertise and escalation to address problems as they arise for the account.• Serving as a key contributor in numerous digital pitches within Mindshare, successfully securing clients such as Telenor, Fauji Foods, EFU, KIA, Dvago, Getz Pharma, Akzo Nobel, and others.Major clients : Unilever Asia, Unilever Foods Solution, PepsiCo, Shell, Telco, Total Parco, Habib Bank Limited, Glaxo Smith Kline, Infini App, Dulux Paints, Nokia, Dvago, Dalda Foods, Peugeot, Emaar, CBL, Alkaram, Upfield, Zindagi Trust, The Citizen Foundation, Nurpur, Fine Daily, Hilal Care, Hilal Foods, Shalimar, Qarshi, Nippon Paints, HomeBridge etc. Show less • Lead, strategies and set up always-on and campaign-specific performance marketing and branding campaigns across all digital media channels.• Handling marketing spent of more than $95K - $100K / per month on advertisement publishers like Facebook & Google (as a team).• Monitor and optimize the effectiveness of branding and performance marketing campaigns, by continually testing and adopting for latest optimization strategy and ad placement format to meet desired KPIs.• Evaluate and explore new digital media channels to continually improve the channel mix and overall marketing ROI.• Collaborating and coordinating with the global and regional agency and brand teams.Major clients : Unilever Asia, Habib Bank Limited, State Bank of Pakistan, Nokia, Shell, Alkaram, Dulux Paints, Sanofi Aventis, Total Parco, Zindagi Trust, Carrefour, Bonanza, The Citizen Foundation, Glaxo Smith Kline, Nurpur, Qarshi, Airlift Express etcBig Wins : Group M Maestros Award for - Young Achiever of the Year 2021 Show less

  • Business Lead - Digital

    Feb 2022 - Mar 2024

  • Senior Digital Media Planner

    Oct 2021 - Feb 2022

  • Digital Media Planner

    Oct 2019 - Sept 2021