
Timeline
About me
Head of Marketing at MESI | Introducing fast and effective diagnostics to healthcare systems worldwide, with the latest marketing tools and strategies
Education
University in ljubljana, faculty of administration
2005 - 2009B.sc. (administrative sciences) (he))
Experience
Slovenian tourist board
Aug 2008 - Apr 2012Project managerAssist with day to day operations of the HR functions and duties.Keeping records of contracts.Prepare documentation for management board.Assist with event planning.
Slovenian tourist board
Sept 2012 - Mar 2013Eu project t-lab coordinatorCoordinate and implement EU project T-lab (laboratory of tourism potentials).Preparing reports.Editing website www.tourism-lab.eu.Assist with day to day operations of the HR functions and duties.Keeping records of contracts.Prepare documentation for management board.Assist with event planning.
Kaval group
Apr 2013 - Sept 2016Project managerPlanning and implementation of events.Coordinate event publicity, including public relations, advertising and collateral material design.Developing concepts, graphics and layouts for products, company logos.Create content regulary to grow the company's footprint (press release, creative content, ads).Social media marketing.Email marketing campaigns.
Whb institute
Nov 2015 - Oct 2016Sales and marketing specialistHead of Sales and Marketing.Business Development.Recruiting, managing and developing personal training staff.Customer service.Performing monthly follow up appointments.Improve brand awareness.Develop and manage web presence.Digital marketing activites.Writting reports.
Iskra
Dec 2016 - Jan 2019Digital solutions specialistResponsible for the field of digital marketing in the company.Responsible for website redesign and establishing a B2B eCommerce shop.Responsible for the management of the company’s website – care for UX and optimization, with the aim of high positioning in search engines and obtaining demand from potential customers.Taking care of communication on social networks and sending e-news.Work management and organization of external contractors relevant to the project in question.Keeping a timetable, cost list, list of results and minutes of meetings of the project in question.Education of other persons involved in the implementation of the project, sales support in communication.Graphic design. Show less
Planetcare
Aug 2017 - Feb 2019Project managerI joined the 5-week intensive global programme - The Fashion for Good Accelerator in Amsterdam- the ultimate programme for startups driving innovation in sustainability, circularity and transparency to make all fashion good.Building strategic partnership.Growth business expansion.Project management.Networking.Pitching product.Attending conferences, meetings.Preparing presentations.Social media and e-mail marketing.Website content.Graphic design.
Mesi
Feb 2019 - nowDevelop and execute growth plans that will increase leads, conversions, and revenue for the company.Analyze data to identify areas of opportunity and optimize campaigns and strategies accordingly.Create and manage budgets for all growth initiatives.Develop and execute digital marketing plans that align with business objectives, including website development, SEO/SEM, social media, email marketing, and display advertising.Conduct A/B testing on user experience to drive conversion rate optimization (CRO).Implement tracking mechanisms to measure progress against goals and objectives for all growth initiatives.Generate weekly, monthly, and quarterly reports on progress against goals.Present findings and recommendations to management on a regular basis.Stay up-to-date on latest industry trends and best practices related to growth hacking and digital marketing.Collaborate with other departments within the company to ensure alignment of growth initiatives with overall business objectives. Show less
Head of Marketing
Aug 2023 - nowDigital Marketing Manager
Feb 2019 - Sept 2023
Licenses & Certifications
Digital transformation - digital business model: new opportunities for creating value
Iedc-bled school of managementMar 2017- View certificate
Foundations of ai-powered search ads for practitioners
GoogleDec 2023 - View certificate
Professional diploma in digital marketing
Digital marketing instituteDec 2016
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