Experience

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  Point! publishing

  Nov 2016 - May 2017

  Seasonal columnist
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  Mjs advertising marketing consulting

  Jan 2017 - May 2017

  Digital marketing intern

  • Built new geo-fencing targeted advertising technique for dealer campaigns; increased customer engagement by 10%• Revised B2C methods on dealer sites & enacted “quick-chat” tool that led to quicker online-to-dealership conversions

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  Jm family enterprises, inc.

  Jun 2017 - Aug 2017

  Marketing analytics intern

  • Simplified the journey-mapping process on the Toyota Finance website by introducing a new user-guide software that provided more visibility into consumer behavior; resulted in an 18% increase in B2C engagement• Helped carry out new mobile application for direct contact with Toyota dealers by designing application interface and coordinating back-end functionalities cross-functionally with Information Technology team. New mobile application resulted in more cohesive relationship with dealers and an increase in financing deals• Developed content on Toyota Finance website with communications team for clearer messaging; resulted in increase of approximately 15-20 online customers performing payments and registrations per month from Q2 to Q3 Show less

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  Northwestern mutual

  Aug 2017 - Nov 2017

  Financial marketing intern

  • Devised a social media outreach strategy encompassing content, imagery, and online follows to be used by financiers that resulted in an increase of approximately 2 clients per account manager in the East Boca Raton branch• Established solid verbiage surrounding investments, asset consultations and income protection that was adopted by other interns and financiers and ultimately increased call-backs and office visits

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  Ama south florida - the american marketing association

  Oct 2017 - Dec 2018

  Vice president of strategic marketing and membership
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  Florida atlantic research

  Feb 2018 - May 2018

  Undergraduate research assistant
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  The odp corporation

  May 2018 - Jun 2021

  • Analyzed customer journeys on e-commerce website to locate discrepancies in buying patterns; subsequently developed and presented solutions to improve site efficiency to executive leaders in Buy-Online-Pickup-In-Store and Tech Services orders • Performed analysis on applicant data to track candidate journey to and within the Office Depot career site as well as to measure ROI of current paid job distribution practices on employment search engines; used data to recommend direct-to-engine posting • Designed and strategized a conceptual social plan for recruitment marketing including a calendar of social media posts, content types, media and art, designated platforms, and metric tracking as well as assembled a cross-functional committee that will work to execute this social marketing plan across all social media platforms beginning mid-Q2• Strategized the launch of company-wide recruitment marketing social initiative, #LifeAtDepot Show less

  • Recruitment Marketing Specialist

    Jun 2019 - Jun 2021

  • Marketing Intern

    May 2018 - May 2019
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  Forbes

  Oct 2018 - Oct 2018

  Under 30 scholar
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  Amazon

  Jun 2021 - now

  As a Marketing Strategist on the Content Journey Strategy (CJS) team, I oversee Lead Generation campaign strategies leveraging owned channels to support business-wide initiatives and the overall user journey. This entails working with my team to build a content plan outlining optimal channels and messaging to efficiently market Amazon’s key offerings to target cohorts throughout the funnel in market at the right time. Focusing solely on owned channel amplification, I am also responsible for the hiring website’s (hiring.amazon.com) landing page optimization for key offerings by leveraging user journeys, performance data, and audience insights. Show less Responsible for managing the relationship between the Channels team and one of our highest-volume vendors, Pandologic. This included analyzing and monitoring WoW application performance, streamlining communication and reporting channels, and optimizing best daily operation practices. Responsibilities outside of managing Pandologic consisted of spearheading the completion and verification of weekly job board performance reporting, assisting the optimization of internal objectives to all job board vendors, and supporting the overall needs of the business through data insights. Show less

  • Marketing Specialist, Strategy

    Jun 2023 - now

  • Channel Marketing Coordinator, Job Boards

    Jun 2021 - Jul 2023