Kenneth Lim K Y

Experience

• 

  NTUC Fairprice Co-operative Ltd

  Aug 2018 - Sept 2021

  • Corporate AffairsWorking with government agencies and various stakeholders to amplify FairPrice’s Do Good EffortsCollaborating with self-help groups and charities to support beneficiaries through various initiativesPositioning FairPrice’s image as a responsible retailer providing Service From The Heart• Events ManagementPlanning and hosting of ministerial, corporate and visits, driving FairPrice’s key messages and social mission of moderating the cost of living, sustainability and national efforts to support the communityResponsible for end-to-end events management, coordination, execution and collateral developmentKey project manager to align messaging and strategies with events and media agencies• CommunicationsCoordinating with all business units to draft media toolkits, press releases and media responsesDrafting and maintaining accuracy of content and key messages for publication on various digital and social media platforms Drafting and managing content on FairPrice Group, NTUC FairPrice and Group CEO LinkedIn by uploading appropriate contents to drive corporate messaging and awarenessEnsuring information on FairPrice corporate website are accurate and up to dateMaintaining a suite of internal and external corporate collateral to align communications and messaging• Special ProjectsManaging the overall communications, response and management to the COVID-19 pandemicKey representative for NTUC Enterprise to coordinate tactical efforts across 10 social enterprise for NTUC 60th anniversary Key Achievements• Coordinate and strategise community outreach programmes (FairPrice Share-A-Textbook, Boys’ Brigade, Share-A-Gift and Food From The Heart, etc..) to amplify CSR efforts• Development of digital and print collaterals to highlight various corporate initiatives and efforts benefitting the community resulting in an increase in engagement and brand awareness Show less Experiencing the Heart of Retail through a structured 21-month programme across three rotations: • Third Rotation: Marketing Responsible for strategising and developing tactical marketing efforts by partnering with cross-functional teams to work with media and creative agencies, to increase footfall and sales through the development of marketing campaigns rooted with consumer insightsLeveraging solutions across paid, owned and earned media channels to engage consumers online and in-store to drive positive returnsSupporting and undertaking end-to-end planning and implementation of festive campaignsUnderstand the path to purchase and develop plans to enhance the user journey to meet demandsResponsible for development and execution of marketing plans through integrated plans such as displays, features, merchandising and compelling creatives• Second Rotation: Logistics Support and Warehouse Management Reporting to the Director of the Fresh Food Distribution Centre, as the primary point of contact in monitoring of KPIs and investigation of the service failures:Managing warehouse inventory to achieve accurate expiry control and order fulfilmentAssisting with warehouses operations to maintain warehouse ISO system and standardsInvolving with logistics improvement projects through process mapping, information flow and Scorecard data analysis• First Rotation: Branch Operations Assisting the Branch Manager with the following and other ad hoc duties: Manage front and back-end store operations to ensure smooth operations through inventory management Analyse and interpret trends to facilitate planning of in-store promotional activities Manage budgets, maximising profitability and meeting sales target through tactical efforts and space rental Continuously reviewing and enhancing store operations and processes to improve store operations and customer experience Upholding food quality and safety in compliance with regulations (NEA, SFA, SCDF etc.) Show less

  • Senior Executive (Corporate Communications)

    Apr 2020 - Sept 2021

  • Executive, Management Trainee

    Aug 2018 - Apr 2020
• 

  Ministry of Manpower

  Sept 2021 - Feb 2022

  Manager (Communications & Citizen Engagement)

  Overall Scope: To plan, develop and execute strategies to drive public communications efforts for MOM’s policies, in support of MOM’s vision of a Great Workforce and Great WorkplaceDevelop and execute strategic communications and engagement plans to raise understanding, and pre-empt misperceptions on MOM’s policies, related to labour relations, CPF issues and workplace policesProvide strategic communications advice and support to MOM Political Office Holders, senior management and divisionsOversee activities in the communications departments in MOM divisions, Statutory Boards and affiliated bodies to ensure alignment to communications prioritiesMedia relations: Drafting media pitch releases and replies to media queries and forum letters, staffing Political Office Holders for media events, on-site media management and formulating media material for announcementsMarketing & Digital: Developing marketing campaigns, media buys, content production, online community management, influencer engagement, and tracking performance of comms outputKey Achievements• Coordinated and executed the hybrid event of the inaugural MOM Partners’ Appreciation 2021• Planned, conducted, and facilitated weekly engagement dialogues with the union and trade associations• Planned and strategised MOM's Committee of Supply 2022 communications and collateral Show less

• 

  NTUC Health Co-operative Limited

  Feb 2022 - Jul 2022

  Senior Associate (Corporate Communications and Branding)

  • Corporate Communications and BrandingManage NTUC Health key messaging through mainstream media and social media public relationsPosition NTUC Health as a trusted eldercare service provider within the community healthcare sector Develop and implement end-to-end marketing and communication strategy to drive leads and conversionLiaising with new and existing partners to amplify partnership and marketing efforts of services offered Supporting the Human Resource Department with internal and external communications • Operations SupportSupporting the Senior Day Care business unit and Rehabilitation Services with daily operations Ensuring that Senior Day Care facilities are functional for clients to have the optimal experience Main liaison officer with clients, vendors, and elder care agencies to provide holistic careFacilitate the planning and logistics arrangements of elder and dementia friendly programmes Key Achievements • Facilitated and managed the development of virtual tours for 26 Senior Day Care Centres • Planned and executed the launch of a “Virtual Day Care Programme” and “Care on Sundays” Show less

• 

  Khoo Teck Puat Hospital

  Aug 2022 - Sept 2023

  Executive (Operations), Acute and Emergency Care

  Ensure efficient operation and resource optimisation within the A&E are in alignment with hospital’s strategic plans Maintaining operational and service standards within the A&E by working closely with various stakeholders Supporting the medical care team to ensure that high quality patient services are being delivered professionally Managing the daily operations and patient crowd by mobilising the necessary manpower supportIdentifying patient trends and issues and provide recommendations to manage them accordingly Resolving patient service challenges encountered by the Patient Service Associates Handling feedbacks from patients and their family members with the aim to improve work processes and quality of service rendered Ensuring the infrastructure, supplies and systems within the A&E are in optimal working condition• Key Portfolios and Projects 1. Geriatric Collaboration Working closely with the Acute Geriatric Care Unit (AGAU) to manage medical emergencies for elderly patients Ensure elderly patients receives the most appropriate care to minimise admissions and re-visits to the hospital 2. Direct ED Physiotherapy Collaboration Established collaboration with the rehabilitation team to provide physiotherapy session for patients lodged at A&E Worked with various stakeholders to operationalise loaning of walking aids for patient’s short-term usage 3. Overseeing workflow of Ageing-In-Place Community Care Teams (AIP-CCT), Medical Home and Community HospitalsWorking closely with the AIP-CCT and Medical Home team to review referral criteria of patients from A&EMaintaining transfer workflow of patients from A&E to Yishun Community Hospital and establishing transfer workflow to Thye Hua Kwan – Ang Mo Kio Community Hospital Show less

• 

  Ministry of Health (Singapore)

  Sept 2023 - Nov 2024

  Manager (Crisis Strategy Current Operations)

  Pivotal role responsible for ensuring seamless coordination and integration of various operational activities to achieve the MOH goals. Functioning as a project manager to bridge divisions, facilitating communication, collaboration, and efficient resource utilisation.• Strategic Planning and Alignment - Collaborate with other departments to align operational plans with the overall strategic goals and objectives of the Ministry• Resource Allocation and Optimisation - Work closely with budget and finance officers to allocate resources efficiently and effectively, ensuring that they are directed towards priority areas• Project and Program Management - Oversee the implementation of specific projects and programs, ensuring that they are executed in line with established timelines and objectives• Monitoring and Reporting - Monitor the progress of various operational initiatives and prepare regular reports to update management on key performance indicators, milestones, and achievements • Risk Management and Mitigation - Identify potential risks and challenges in the execution of operational plans and develop mitigating strategies• Crisis Management and Response - Develop and implement contingency plans for responding to unexpected events and emergencies that may impact public healthcare operations• Stakeholder Engagement - Engage with external stakeholders, including other government agencies, non-governmental organisations, and community groups, to ensure coordinated efforts in healthcare delivery• Policy Advocacy and Implementation - Assist in translating healthcare policies and guidelines into actionable plans and initiatives at the operational level• Data and Information Management - Ensure relevant data and information are effectively collected, managed, and disseminated to support decision-making and reporting• Continuous Improvement - Continuously review and refine operational processes and workflows to enhance efficiency and effectiveness Show less

• 

  Ministry of Social and Family Development, Singapore (MSF)

  Dec 2024 - now

  Family Coach

  Support and provide proactive and integrated family-centric support to low-income, vulnerable families with children living in rental flats with the aim of empowering them to achieve Stability, Self-reliance and Social Mobility.