Kancharakorn Mahajeelaroj (Mui)

Experience

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  Osotspa Company Limited.

  Oct 2002 - Oct 2011

  Product Manager

  Responsibilities :As a Product Manager I was responsible for both product planning and product marketing. This includes :- Managing the product throughout the product lifecycle.- Gathering and prioritizing product and customer requirements.- Defining the product vision and working closely with other departments, to deliver winning products.- It also includes working with sales, marketing and support to ensure revenue and that customersatisfaction goals are met.Also, ensuring that the product and marketing efforts support the company's overall strategy and goals. Show less

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  Kasikorn Securities PLC.

  Oct 2011 - Jul 2012

  Corporate Strategy

  Responsibilities :The overall scope and direction of the corporation and the way in which its various business operations work together to achieve particular goals such as :- Creating brand awareness and increased sales.- Launch promotion campaigns- Media planning tools and advice on how to get best results from and advertising media plan.

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  TOA Paint (Thailand)

  Aug 2012 - Mar 2013

  Assistant marketing manager of entire department

  Responsibilities :Manage and coordinate all marketing, advertising and promotional staff and activities of Medium Port Paints, namely ; 4Seasons, Supermatax and Supertech.- Conduct market research to determine market requirements for existing and future trend of products.- Analysis of customer research, current market conditions and competitor information.- Develop and implement marketing plans and projects for new and existing products.- Manage the productivity of the marketing plans and projects.- Monitor, review and report on all marketing activity and results.- Determine and manage the marketing budget.- Deliver marketing activity within agreed budget.- Develop pricing strategy.- Liaison with media and advertising. Show less

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  Prairie Marketing Limited

  Mar 2013 - Oct 2013

  Group Product Manager

  Prairie Marketing Limited is one of the leading importers and distributors of famous brands of foods, confectionery, and personal care products.Responsibilities :- Marketing Planning. Approve the vision and strategies for the brands with targets under supervision in order to meet operation company objective in both short and long term.- Marketing Execution.- Ensure achievement of all brand targets.- Budget Planning and Control.- Manage overall budget effectively and efficiently.- Closely supervise Product Manager/Asst. Product Manager in Inventory control and procurement of finished products.- Marketing and planning in close co-operation with Sales team.- Team Development. Manage the team in ways of clear responsibilitiesand proper account-abilities.- Coaching and supervising Product Manager in execution, planning andcontrol in order to achieve goals and objectives. Show less

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  Total Access Communication PCL (TA3K)

  Nov 2013 - Aug 2017

  Assistant to Vice President

  Responsibilities :I was responsible for 3 products, namely ; Payment gateway, Jaew Wallet and dtac cash card.- Marketing communications to client relations, PR and marketing strategies.- To the creative side of promotional literature, advertising and artwork on ATL, BTL- Online media, Visibility and POP in Service hall, dtac center and RTR shop.- To Creating marketing plans and co-promotion with internal and external campaign.- To Build Customer events.- To Managing the marketing budget.- To Planning and Developing marketing materials to decorate shops.- To Producing press releases.- To Research and Build Branding (Brand awareness)Others Responsibilities :Partner closely with Financial Product Line & Market Segment marketers to develop, prioritize, and implement a comprehensive communication, visibility, promotion strategy and tactical plan to support key marketing initiatives to drive growth.Responsibilities In more detail :Develop, execute and manage programs and activities in support of priority communications strategies and plans. This includes collateral and multimedia development, key message development, Web and digital communications, e- mail campaigns, customer events, advertising, visibility to decorate shop of financial product in dtac shop and Mom and Pop shops with 7000 stores already, it is expanding at a rapid rate, adding more than 10,000 stores a year. Internal communications support, integrated campaigns such as product launches and support of PR activities. Develop relationships with customer and sales teams to ensure key messages and marketing communication strategies support both customer and company goals. Interact with the global communication team (Telenor Group,Alipay) and other business units to ensure communications strategies and programs are aligned. Manage relationships with outside consume, partner, vendors and ensures work meets quality, brand, schedule and budgetary requirements. Show less