Luiz Marques

Experience

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  Maersk Line

  Jul 2010 - Aug 2012

  Freight Cashier

  • Receipt and payment confirmation for customs release, freight and demurrage collection, refunds and payment application.

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  Safmarine

  Sept 2012 - May 2014

  Customer Service Analyst

  • Personalized service to local and international clients, and internal communication with offices abroad.

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  Informa Markets - Brazil

  May 2014 - Oct 2021

  Informa Markets is the worlds largest live and virtual experiences and events organizer, specialist in digital content and actionable data solutions. • Responsible for marketing and communication for Fispal Food Service, Fispal Tecnologia, Food Ingredients and ForMóbile trade shows. Focused on attracting, retaining, and converting leads into visitors and subscribers. Development of strategies for the B2B segment, attracting new audiences, new customers and generating brand awareness.• Updating and optimizing websites using Adobe Experience Manager (publications, landing pages, A/B tests, SEO, UX, etc). Data analysis and performance dashboards (Adobe Analytics, Google Analytics, Search Console, Hotjar, etc).• Planning, execution, analysis, and optimization for social medias (Facebook, Instagram, Youtube, Linkedin) and media campaigns (Facebook Ads, Google Ads, programmatic, etc);• Planning and structuring audience segmentation and strategies for email marketing campaigns, using marketing automation tools, A/B tests (Oracle Eloqua), based on sales funnel strategies;• Briefing and monitoring deadlines for promotional material with dedicated graphic designer, agencies and suppliers.• Trend and market research, to keep an updated and relevant content channel for the trade shows websites, and organizing digital events and webinars.• Monitor digital events, webinars and trade shows onsite, covering attractions for social media, content channels and press office, and solving any problems that might occur. Show less

  • Marketing Analyst (Growth and Performance)

    Oct 2016 - Oct 2021

  • Exhibitor Service Analyst

    May 2014 - Oct 2016
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  Propz

  Oct 2021 - Mar 2022

  Sr Marketing Analyst (Growth and Performance)

  Propz is a Brazilian retailtech startup, analytical and artificial intelligence provider for retailers CRM and loyalty programs.● Development of marketing strategies for the B2B segment, attracting new customers andgenerating brand awareness;● Planning and structuring audience segmentation and strategies for email marketingcampaigns, using marketing automation tools, A/B tests (RD Station), based on sales funnelstrategies;● Responsible for public relations and brand awareness● Planning, execution, analysis, and optimization for social medias (Facebook, Instagram,Youtube, Linkedin) and paid media campaigns (Facebook Ads, Google Ads, programmatic, etc);● Budget and service provider management.● Performance measurement and reporting Show less

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  Ingenico

  Jul 2022 - Mar 2023

  Sr Marketing Analyst

  Ingenico is the global leader in seamless payment solutions, including terminals (POS), fast and secure digital payment solutions and services.• Implement Partner Portal content strategy, coordinating with other departments to ensure excellent execution• Plan, execute and measure marketing campaigns bringing insightful retro feed information to ensure continuous improvement• Create and adapt segmented sales enablement materials considering the characteristics, needs and needs of our customers and partners• Maintain customer and partner intelligence database• Work with agencies to develop campaigns, from briefing to results trail• Marketing planning, supplier and budget management Show less

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  Beauty Fair Co.

  Mar 2023 - now

  Marketing Coordinator

  • Develop and implement marketing strategies to promote B2B and B2C congresses and business fairs.• Increase the visibility of the company's products in their respective market niches.• Develop and execute marketing plans for each product, including target audience segmentation and communication channels.• Optimization of Marketing resources strategically for better budget distribution• Management and monitoring of the content creation strategy for the Negócios de Beleza portal.• Monitoring of Digital and offline Media Planning focusing on performance.• Monitoring of marketing performance indicators.• Ensure consistency and quality of content at all points of contact with the public;• Management and monitoring of service reports (digital marketing agencies, branding, press relations, media, performance, content, brand publishing, etc.)• Alignment of commercial needs and development of marketing plans, support sales go to market.• Monitor the delivery of events onsite, covering attractions for publicity on social networks and resolving any eventualities.• Management of the marketing analysts and assistants team, making sure every task is duly delivered on time, and as planned. Show less