Experience

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  Starcom network inc.

  Jan 1989 - Jan 1997

  Advertising clerk

  Script writing, media planning and guidance, customer service, data entry

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  Intercontinental services ltd.

  Jun 2000 - Nov 2001

  Media buyer

  Worked for an International Media Buying firm in New York.

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  Marcus evans, barbados

  Aug 2002 - Jan 2004

  Summit producer

  • Managed marketing research, conference program development and speaker recruitment for strategic business summits and conferences within the financial, insurance and government sectors in the North American market • Developed and wrote executive conference program • Identified, acquired and managed keynote and session presenters; and negotiated contracts;• Booked high level speakers within the financial, insurance and defence manufacturing industries• Managed budget for speaker cost, including fees and travel expenses• Managed the summit conference program and session speaker/presenters on location;Major Achievements• Produced the first ever Defence Manufacturing Summit in 2003 recording in excess of US$1/2 million dollars sales ; produced the 2004 Defence Manufacturing Summit• Produced the 2003 Chief Financial Officer Summit, which targeted Fortune 100 and 500 corporations ;recorded in excess of over US$3 million dollars in sales• Produced the November 2003 Insurance Summit; recorded US ½ million dollars in sales Show less

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  Bcb communications inc

  Apr 2004 - Feb 2008

  Account director

  • Conceptualized marketing campaigns and promotions• Planned, executed and analysed market research and customer surveys to assessed demand, brand positioning and awareness;• Prepared and presented marketing plans and brand plans to clients • Managed budgets campaign costs of projects• Project management capabilities

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  Dacostamannings retail ltd

  Mar 2008 - Dec 2013

  Marketing manager

  PROFESSIONAL EXPERIENCE• Marketed products by developing and implementing marketing and advertising campaign strategies in both traditional and digital media• Planned, developed and oversee the marketing efforts of major international brands such as Whirlpool Corporation, Kitchen Aid and Electrolux Corporation by developing and implementing retail marketing strategies as well as negotiated with international suppliers for additional marketing budget • Managed and monitor budgets by comparing and analyzing actual results against forecasts• Lead a team of over 15 employees, 3-direct reports; worked across teams by collaborating with product managers, retail store managers and advertising agency• Implemented departmental operational policies for better work flow; coached and developed team members• Added significant value in building brand experience and image; directed and communicated brand voice. Designed and implemented brand resonance programmes that presented the right image and value proposition to the public• Improved quality service through the establishment of service standards both within retail stores and service department and established operational changes within customer service to handle complaints and suggestions• Improved customer satisfaction survey results across retail and service locations through the design and implementation of customer service training programmes and strategies• Planned and implemented both internal and external communication strategies and collaborated with corporate communications • Designed the strategic vision for company’s e-commerce site and social media network and build online brand image, creative concepts, writing and posting content• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. Also researched and complied data on trade imports over a given period with an aim towards forecasting and better planning Show less

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  Leaping over yesterday

  Sept 2013 - Dec 2018

  Producer/presenter

  Leaping over Yesterday is a radio magazine show that focuses on the movement of God in the lives of ordinary individuals; and how these persons have taken heed to the voice of God and taken a leap of faith. Leaping over Yesterday is an action that says the pain, hurt, disappointments and the setbacks can be conquered with the understanding that out of these, we are molded and shaped. In life we go through valleys and mountains and in those moments our foundations may or may not be rocked, but whatever it is, there is life after, because when we seek after God and make Him the centre of our lives….we become better individuals in our various roles whether that be as spouse, mother, father, sister, brother and/or friend. Leaping over Yesterday is about walking in faith and radical obedience to His commands. It is doing as God says even when it makes no sense; even when scared beyond words; when the world thinks you’re crazy, e.g. Noah and the ark (Gen 6:9-22); Abraham being prepared to sacrifice his beloved son simply because God asked (Gen 22). Show less

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  Massy stores (barbados) ltd

  Jul 2014 - Dec 2015

  Marketing manager

  • Marketed products by developing and implementing marketing and advertising campaigns• Directed brand experience/speak • Analyzed sales data to access sales shift• Managed and monitor budgets by comparing and analyzing actual results against forecasts.• Negotiated with international suppliers on additional marketing budget for brands promoted• Assisted the development of a structured category programme• Used my personality and capacity to build staff morale during M&A phase of business restructuring Show less

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  Taproot marketing & communications

  Dec 2015 - now

  Consultant

  We are a reliable strategic management and marketing agency. Our consultancy has over 20 years experience in the areas of marketing, business, sales and communications. We appreciate the nature of business in delivering a profit to shareholders and understands that if the right tools are not in place and working together for effective management and measurement, sometimes this task can be an uphill battle. Taproot Marketing & Communications Inc. will help your organization develop the right sales and marketing tactics, customer service delivery, creative direction and advertising formats. We will work with your team and help them with their approaches to ensure the business is reaching its desired output. Our team is made up of strong minded business and creative individuals and our lead consultant has spent over 11 years within the advertising and retail industries serving at different levels and years before within the media and training industry. Services offered:Strategic Marketing & Business Planning• Marketing, Sales and Business planning• Branding Strategy Development• Distributor Relationship• Marketing Programme Development • Trade Merchandising & Category Management • Event Concept Development, Planning & Execution• Creative Conceptualization & Development • Idea GenerationCorporate & Social Communications• Social and Traditional Media Planning & Booking• Internal & External Communication Planning and Execution Training & Development• Sales Training • Retail • Customer Service • Marketing Management Customer Service/Market Research & Analysis• Surveys & Customer Intercepts• Competitive Analysis• Customer Service Plan & Development• Mystery Shopping Show less

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  Biba

  Oct 2019 - Aug 2023

  • Business Development Officer

    Apr 2021 - Aug 2023

  • Marketing & Communications Officer

    Oct 2019 - Apr 2021
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  Walking in her story

  Mar 2021 - now

  Producer/host

  “Walking In Her Story” is a programme where women share their story walking through life to their destiny, to their purpose. As the woman engages life and document how they are shaped through the journey they share their experiences, the emotions, the ups and downs, their faith with others to encourage and empower them through their own walk.