Experience

• 

  3m

  Mar 2011 - Jan 2012

  Marketing assistant
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  Thais ltda.

  Apr 2012 - Dec 2014

  - Demand projection by category and SKU, resulting in a 20% decrease in stock outs, months of inventory reduced from 6 to 2 in poor performing categories, and a 25% decrease in short expiration dates, thus improving profitability. - Definition of prices and value chain for each product. - Development of trade marketing strategies for different sales channels: Traditional, Retail, and Distributors. - Leadership of the replenishment and merchandising team as part of Push and Pull strategies. Show less

  • Brand Manager Reckitt Benckiser

    Mar 2013 - Dec 2014

  • TAP Reckitt Benckiser & KAM Commerce Dealer

    Apr 2012 - Feb 2013
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  Punto cero health & performance

  Feb 2015 - Jul 2021

  Founder and head coach

  - Project management for brand development, including logos, colors, name, and infrastructure.- Definition of the commercial strategy to offer a comprehensive and differentiated value proposition, positioning the brand as a market leader in less than 1 year. - Development of strategies for brand positioning through Digital Marketing. - Leadership of a multidisciplinary human team and ongoing training.- Responsible for planning, implementing, and supervising customized physical training programs for different groups.- Helped clients achieve their fitness goals safely and effectively, providing constant guidance and motivation.- Developed diverse training programs for a variety of client ́s goals: CrossFit, beginners ́s functional training, functional body building, CrossFit kids, weightlifting program, powerlifting program, indoor rowing program and gymnastics.- Provided one on one technique classes for beginners in order to prevent injuries.- Provided personalized nutrition guidance. Show less

• 

  Huawei consumer business group

  Oct 2021 - Aug 2022

  Store manager

  - Management and negotiation with suppliers resulting in nearly 30% savings in materials manufacturing and more efficient resource allocation. - Responsible for defining and allocating the 2022 commercial budget to various projects, as well as managing them for their proper execution in terms of time and quality. - Development of 4 construction projects for experience zones and new stores, aimed at allowing the brand's users to interact with new releases. - Merchandising development for national markets, aimed to build brand awareness and persuading purchases at the point of sale, resulting in a 15% increase in market share. - Leadership of the national sales team in identifying improvement opportunities. Show less

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  Absi - abastecimiento & servicios industriales

  Sept 2022 - now

  Finance & marketing director