Experience

• 

  Aon

  Jan 2000 - Sept 2003

  Treasurer

  Treasury & Invoicing

• 

  Procter & gamble

  Jan 2003 - Jun 2016

  Negotiation with top customers in the zone to grow income and share Leading a team with 300 people in the 4 most important states in terms of sales for P&G Mexico 2k sku’s complexity IA implementation, On shelf and display strategies to grow sales, share and revenue across all channels JBP negotiation and promotional activities for ~2,000 pharmacy chain stores, 1,500 skus in 18 categoriesCommercial relationship with top management of Chain Pharmacies Visibility, Traffic and awareness strategies implementation Complexity: 18 categories for NA5 and 6 and +2k sku's Price and merchandising strategies to harmonize corporate share with northern area share in Traditional tradeLeader of the commercial relationship with 5 regional supermarket chains and 3 account managers Leading the most important wholesaling business in LATAM and worldwideNegotiation with the most important wholesalers in MexicoAwareness and visibility innovations across The Central Market Responsible for the Commercial Relationship with Abarrotera Del Duero being the top second wholesaler for P&G

  • Supermarkets & Convinience Trade Marketing Sr Manager

    Feb 2014 - Jun 2016

  • Sr. Key Account Manager Pharmacy Channel

    Jan 2012 - Feb 2014

  • Marketing Strategy & Planning Manager Northern Area

    Jan 2011 - Jan 2012

  • Unit Manager Central Market México

    Jan 2009 - Jan 2011

  • Key Account Manager Government Accounts

    Jan 2008 - Jan 2009

  • Distribution Channel Coordinator Bajío

    Jan 2007 - Jan 2008

  • Key Account Executive DUERO and Wholesalers Bajío

    Jan 2005 - Jan 2007

  • Trade Marketing Budget National Analyst

    Jan 2003 - Jan 2005
• 

  The coca-cola company

  Jun 2016 - Feb 2025

  Craft & Implement Marketing Strategies focused on Gen Z to protect and promote market share Sustainability innovations executed within all commercial channelsBusiness continuity in high reputational stress territories within Mexico. Size of Business USD$14 BNMarketing, Strategic Thinking, Execution, Sustainability Size of the Business USD $5 BN in 33 countries 5 direct reports Craft strategies to accelerate growth of the most important Stills Portfolio of The Coca Cola System WorldwideArtifitial Intelligence, Strategic Thinking, Leadership, Innovation, Influence National Deputy Director for Key Accounts: Grupo Soriana, Chedraui, Comex, Costco, City & Casa Ley. USD +$500MM in sales; +2k sku's and 6 people Negotiation, Innovation, Team Building, Strategic Thinking, Leadership, Strategic selling process, Collaboration, Talent development, Sales, Trade Marketing, Operations, Execution

  • Reputational Marketing & Sustainability Director

    Apr 2022 - Feb 2025

  • DIRECTOR Route to Market LATAM

    Nov 2019 - Jun 2023

  • Subdirector Modern Trade Channel

    Jun 2016 - Nov 2019
• 

  Brambles

  Sept 2024 - now

  Country General Manager Mexico reporting directly to the LATAM CEO Accountable for the entire operation of the Retail Solutions Business Unit. Negotiations with the C-level of Mexico's most important retailers, wholesalers, and e-commerce partners: Walmart, Soriano, Oxxo, Chedraui, Costco, Amazon, Paris, Decease, etc (+300 customers). Size of business USD $2B

  • Acting Country Manager

    Jan 2025 - now

  • Business Unit Sr Director

    Sept 2024 - now