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Milana Milošević

Milana milošević

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location of Milana MiloševićSerbia
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Followers of Milana Milošević474 followers

  • Timeline

  • About me

    Senior Brand Manager at Procter & Gamble

  • Education

    • Faculty of economics, university of belgrade

      2016 - 2018
      Master's degree marketing management 9.33/10.00

      Activities and Societies: AEGEE Couses taken:Brand Management; International Strategic Marketing.I graduated with master thesis "Influencer Marketing". I conducted the research about types of influencers and their influence on purchasing decisions. Research gave practical advice how to use influencers for advertising brands and how to approach different target groups.

    • Faculty of economics, university of belgrade

      2012 - 2016
      Bachelor’s degree management 9,30

      Activities and Societies: AIESEC, Students' mentoring program

    • Akademia leona koźmińskiego

      2017 - 2017
      Master's degree management

      Exchange semesterRecipient of Erasmus+ scholarshipCourses taken:Consumer Behaviour; International Marketing; Marketing Communications; Strategic Negotiations; Leadership; Strategy Classics; Intercultural Coaching and Training in Business

    • Wu (vienna university of economics and business)

      2016 - 2016
      International business and management

      Exchange semesterRecipient of CEEPUS scholarshipCourses taken: Global Consumer Behaviour; Global Branding; Entrepreneurship Camp; Global Media Marketing

  • Experience

    • Carlsberg group

      Aug 2016 - Aug 2016
      Marketing trainee

    • Direct media united solutions

      Aug 2017 - May 2019

      Direct Media is a leading media system in the region of the South-East Europe which offers integrated communication, advertising and media services to international and local partners.Working in Account sector I was responsible for managing clients from FMCG, telecommunications, home appliances and fashion industry. My main responsibilities were:-Creating media and communications strategy on annual and campaign level-Client service-Pitch processes-Creating an optimal media plan according to a given brief-Monitoring of campaigns-Post-buy analysis and reporting-Evaluation of sponsorship and special formats offers-Industry and competitors research-Budgeting and invoicing-Mentoring assistants Show less

      • Senior Media Planner

        Mar 2019 - May 2019

      • Media Planner

        Feb 2018 - Feb 2019

      • Media Planning Assistant

        Aug 2017 - Jan 2018

    • Naos (bioderma - institut esthederm - etat pur)

      May 2019 - Oct 2020
      Bioderma junior product manager

      During my work as Bioderma Junior Product Manager I was responsible for creating marketing strategies for 8 product lines targeting various clients. The most significant campaign I worked on was for 25th anniversary of the iconic product: Bioderma Sensibio H2O. Complete execution of 360° campaign was done in-house, with the local adaptation of global campaign. Besides that I organised several events with educational purpose (raising awareness about atopy and eczema) and events for specific product promotion. I planned POS marketing activities, monitored results and suggested corrective measures. In cooperation with designers I was adapting all promo materials, packaging and visual elements. From the beginning of 2020 I stepped into the Digital Manager role and I managed Google Ads account, social media, SEM and collaboration with influencers. I created content for four different websites and led UX Care project, launch of the new Bioderma website adapted for the local market. Show less

    • Procter & gamble

      Oct 2020 - now

      Brand Manager Oral Care, Serbia, Bulgaria & FwF markets Local delivery

      • Senior Brand Manager Ariel & Lenor

        Nov 2023 - now

      • Senior Brand Manager Oral Care

        Aug 2022 - Nov 2023

      • Brand Manager

        Oct 2020 - Aug 2022

  • Licenses & Certifications

    • Digital marketing level 1 credential

      General assembly
      View certificate certificate

    • Cae, cambridge advanced english c1

      Cambridge assessment english

  • Honors & Awards

    • Awarded to Milana Milošević
      First prize at case study competition "Ekof arena"​ - Nov 2015 Case study competition was organised by Carlsberg Serbia and main tasks were analyzing beer market in Serbia, creating marketing strategy for 2016 for mainstream beer Lav and creating marketing communication plan for summer 2016.What distinguished our team was thorough analysis of the market, strong marketing strategy, creativity and excellent presentation.