
Timeline
About me
Product Owner | Digital Selling | Merchandise & Financial planning | Data mapping, taxonomy and integration
Education

Universidad de murcia
-Diplomado en turismo tourism and travel services management
Universidad de murcia
2008 - 2010Licenciado en publicidad y rr.pp. public relations, advertising, and applied communication
Experience

Hispa fruit & vegetables
Jan 2011 - Dec 2011Sales department junior representativeImported fruit and vegetables in bulk from Spain and Portugal, reselling them to English-speaking buyers in the UK, Nordics, and Baltic countries.Managed EDI orders from supermarket chains, ensuring correct matching and allocation with the right products, and negotiated additional buys when necessary.

Warnaco
Jan 2012 - Jun 2013Analyzed diverse operational processes with a focus on planning, logistics, and order fulfillment to ensure timely availability of POs at our warehouse for customer delivery.Guided and steered local customer service teams across Europe to ensure optimal order book flow.Tested new IT solutions to ensure they met business process needs. Maintained the Iberian order book for Calvin Klein Underwear and Jeans. Generated reports for sales representatives in the Iberian peninsula with relevant sales and shipment information.
European business support analyst
Jul 2012 - Jun 2013Customer service representative
Jan 2012 - Jun 2012

Pvh corp.
Jul 2013 - Jul 2021Product owner of the teams (2 teams x 5 FTEs each) developing the company’s Core APIs layer for the EMEA+ region. Focused on laying out and prioritizing the roadmap for API development strategically, in collaboration with the enterprise architecture team and other key stakeholders.Planned decommissioning roadmap for a monolithic application and its breakdown into 7+ scalable and easily maintainable microservices, reducing operational workload by more than 50% and reducing Digital Selling incidents by more than 20% in YoY comparison. Show less Product owner of the company’s main order intake application for the EMEA+ region. Designed a long-term strategy to consolidate the sales order intake journey from 4 stand alone applications (iPad catalogue, Web CMS, Digital Showroom & Order quantification application) into a seamless experience.Created a case management training program for the IT Service desk team to handle support tickets across multiple Digital Selling applications, reducing escalations to 2nd and 3rd line by more than 75% compared to the initial benchmark figures. Show less
Product Owner Core APIs
May 2019 - Jul 2021Digital Selling Product Owner
Aug 2016 - Jul 2021B2B Specialist
Jul 2013 - Aug 2016

Adidas
Jul 2021 - nowProduct owner - planningProduct owner of a development team (9 FTEs) delivering capabilities for Merchandise and Financial planning solutions, with a special focus on data integration, harmonization, modeling, and taxonomy. Identified and prioritized key attributes in 7+ data domains for optimal data modelling to achieve 100% adoption of the allocation and replenishment solution rolled out and stocking 200+ Factory Outlet stores in Europe and South Africa. Aligned and ensured that 150+ stakeholders were always up to date timely about any upcoming changes in a particular global product hierarchy within Adidas owned by me.Phased out a legacy manual data management system used by 50+ users, replacing it with a scalable, user-friendly tool that improved data upload exponentially (1 full business day gained x each of the 40+ different upload types) Show less
Licenses & Certifications
- View certificate

Okr foundation course
Okr instituteMay 2025 - View certificate

Agile foundations
Project management instituteJan 2025 - View certificate

Sql for non-programmers
LinkedinJun 2022 
Certified scrum product owner
Scrum allianceApr 2018
Languages
- esEspañol
- inInglés
- neNeerlandés
- itItaliano
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