Saadiyah Hendricks

Saadiyah hendricks

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location of Saadiyah HendricksCity of Cape Town, Western Cape, South Africa
Followers of Saadiyah Hendricks4000 followers
  • Timeline

  • About me

    Area Director of PR & Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific at Radisson Hotel Group I Content Creator (Sadie's Bubble of Yum)

  • Education

    • Islamia college

      2002 - 2006
      Matric endorsement (merit)
    • Cape peninsula university of technology

      2007 - 2009
      National diploma pr management public relations
  • Experience

    • Marcus brewster publicity

      Jan 2010 - Jun 2011
      • Senior Account Executive

        Apr 2011 - Jun 2011
      • Account Executive

        Jul 2010 - Mar 2011
      • Junior Account Executive

        Jan 2010 - Jun 2010
    • Marcusbrewster

      Jul 2011 - Jun 2015

      • Through the line delivery on client accounts, managing both my own set of clients and assisting colleagues with their clients as required• Management of account team’s implementation of strategy plans, shopping lists and other client deliverables during the course of business.• Management of account administration on all clients, which includes ensuring excellent client service, meeting minutes (contact reports), internal status reports, timesheets, all other forms of client reporting and a complete audit trail of all accounts, both filed in hard copy and on the network. • Assisting my account team with strategic input and creative solutions, where necessary, for publicity and communications plans.• Mentoring and assisting all account staff, including Account Managers, Senior/Account Executives and Assistant Account Executives with publicity and media liaison direction.• Facilitating and handling new business queries/meetings.• Research and press release writing as required and assistance to account teams where necessary.• Contributing to weekly status and group information share meetings.• Management of monthly timesheets for each client, ensuring accurate input. • Individual compliance and management of staff with systems compliance in the business.• Delegation and monitoring of tasks delegated – highlighting weaknesses/strengths of assistants and motivating, supporting, mentoring and chasing were necessary.• Aiding with translations and regular copy checking.• Prioritizing all tasks and effectively managing my time.• Maintaining, initiating media relationships and ensuring all teams grow media influence at all times.• Any other function or duty as required by agency management from time to time or as the business grows. Show less - Drive the implementation of PR campaigns and focus on achieving results.- Proactively provide support to clients in order to ensure their satisfaction.- Ongoing investment in client and industry knowledge (including competitive and strategicpartners and key strategic issues).- Begin taking ownership of specific parts of campaigns as agreed to with account director andparticipate in future planning.- Assist with strategising and preparing PR campaigns for clients.- Deal with the media and other key influencers in a professional manner, developingrelationships for Atmosphere and the client in the process.- Produce good quality written work on time, including monthly status reports, media releases,client correspondence, presentation and proposals.- Assist with preparing and delivering presentations to clients as and when required.- Provide day-to- day management of client campaigns and be regarded as the first point ofcontact for clients, inspiring their loyalty and trust.- Proactively seek opportunities to contribute to client retention/growth and client satisfaction. Show less

      • Senior Account Manager

        Jan 2015 - Jun 2015
      • Account Manager

        Jul 2011 - Dec 2014
    • The phoenix partnership

      Dec 2012 - Aug 2013
      Account manager
    • Magna carta reputation management consultants

      Jul 2015 - Dec 2016
      Account director

      The Account Director is a critical position ensuring that all PR and social mediaengagement work is delivered to a world-class standard through rigorous adherenceto best practice. In addition the role is key to supporting the sustained growth of theagency by making sure all PR and social media jobs are project managed effectivelyand profitably.

    • Carlson rezidor hotel group

      Jan 2017 - Apr 2019
      Area communications and pr manager, africa and indian ocean
    • Radisson hotel group

      Jan 2017 - now

      Manage public relations, communication and positioning for Radisson Hotel Group and its brands across the Middle East & Africa. Oversee the day to day management of the area communication office and execution of all communication, PR, influencer marketing and social media activities.Promote the brand and marketing activities in the media – online and offline – including marketing campaigns. Responsible for facilitating executive interviews, event promotion, business development coverage, awards and competitions and social media activities.Work in close cooperation with the Area Senior Marketing & Communications Director and Corporate Communication & Consumer PR team (head office) to ensure a cohesive and integrated communication (Brand, Corporate and Consumer PR and Social Media) effort on all campaigns and activities.Educate, motivate and drive the awareness of the power of effective PR & Influencer marketing in the hotels, and help them engage effectively and positively with the customers.Serve as the Content Factory, i.e. the key touch point and funnel to the hotels for all Corporate News, Events and Campaigns. Coach and encourage hotels to provide meaningful content for communication channels – PR, Social and Internal Communication.Develop and maintain strong relations with international, regional and national media. Build database of journalists and bloggers for the area in liaison with the head office and retained agencies.Promote employee engagement and development, by delivering stories and inspirational content, and identifying training needs and structure in the Communication, PR and Social Media arenaManage and direct retained PR agencies ensuring agency KPIs are continually monitoredWhere PR agency is required for new hotel opening – help manage brief / pitch / appointment process Show less

      • Area Director, PR & Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific

        Mar 2024 - now
      • Area Director of PR and Social Media, Middle East & Africa

        Apr 2023 - Mar 2024
      • Area PR & Social Media Manager, Middle East & Africa

        Jul 2021 - Apr 2023
      • Area PR & Communications Manager, Middle East & Africa

        May 2019 - Jul 2021
      • PR & Communications Manager

        Jan 2017 - May 2019
  • Licenses & Certifications

    • Applying social media to business challenges

      Quirk education
      Jan 2011
    • Social media marketing

      University of cape town
      Jun 2023
  • Honors & Awards

    • Awarded to Saadiyah Hendricks
      PRISM Award Launch of a New Product for Magnum Pink and Black Twitter Auction PRISA Mar 2014