
Timeline
About me
Area Director of PR & Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific at Radisson Hotel Group I Content Creator (Sadie's Bubble of Yum)
Education

Islamia college
2002 - 2006Matric endorsement (merit)
Cape peninsula university of technology
2007 - 2009National diploma pr management public relations
Experience

Marcus brewster publicity
Jan 2010 - Jun 2011Senior Account Executive
Apr 2011 - Jun 2011Account Executive
Jul 2010 - Mar 2011Junior Account Executive
Jan 2010 - Jun 2010

Marcusbrewster
Jul 2011 - Jun 2015• Through the line delivery on client accounts, managing both my own set of clients and assisting colleagues with their clients as required• Management of account team’s implementation of strategy plans, shopping lists and other client deliverables during the course of business.• Management of account administration on all clients, which includes ensuring excellent client service, meeting minutes (contact reports), internal status reports, timesheets, all other forms of client reporting and a complete audit trail of all accounts, both filed in hard copy and on the network. • Assisting my account team with strategic input and creative solutions, where necessary, for publicity and communications plans.• Mentoring and assisting all account staff, including Account Managers, Senior/Account Executives and Assistant Account Executives with publicity and media liaison direction.• Facilitating and handling new business queries/meetings.• Research and press release writing as required and assistance to account teams where necessary.• Contributing to weekly status and group information share meetings.• Management of monthly timesheets for each client, ensuring accurate input. • Individual compliance and management of staff with systems compliance in the business.• Delegation and monitoring of tasks delegated – highlighting weaknesses/strengths of assistants and motivating, supporting, mentoring and chasing were necessary.• Aiding with translations and regular copy checking.• Prioritizing all tasks and effectively managing my time.• Maintaining, initiating media relationships and ensuring all teams grow media influence at all times.• Any other function or duty as required by agency management from time to time or as the business grows. Show less - Drive the implementation of PR campaigns and focus on achieving results.- Proactively provide support to clients in order to ensure their satisfaction.- Ongoing investment in client and industry knowledge (including competitive and strategicpartners and key strategic issues).- Begin taking ownership of specific parts of campaigns as agreed to with account director andparticipate in future planning.- Assist with strategising and preparing PR campaigns for clients.- Deal with the media and other key influencers in a professional manner, developingrelationships for Atmosphere and the client in the process.- Produce good quality written work on time, including monthly status reports, media releases,client correspondence, presentation and proposals.- Assist with preparing and delivering presentations to clients as and when required.- Provide day-to- day management of client campaigns and be regarded as the first point ofcontact for clients, inspiring their loyalty and trust.- Proactively seek opportunities to contribute to client retention/growth and client satisfaction. Show less
Senior Account Manager
Jan 2015 - Jun 2015Account Manager
Jul 2011 - Dec 2014

The phoenix partnership
Dec 2012 - Aug 2013Account manager
Magna carta reputation management consultants
Jul 2015 - Dec 2016Account directorThe Account Director is a critical position ensuring that all PR and social mediaengagement work is delivered to a world-class standard through rigorous adherenceto best practice. In addition the role is key to supporting the sustained growth of theagency by making sure all PR and social media jobs are project managed effectivelyand profitably.

Carlson rezidor hotel group
Jan 2017 - Apr 2019Area communications and pr manager, africa and indian ocean
Radisson hotel group
Jan 2017 - nowManage public relations, communication and positioning for Radisson Hotel Group and its brands across the Middle East & Africa. Oversee the day to day management of the area communication office and execution of all communication, PR, influencer marketing and social media activities.Promote the brand and marketing activities in the media – online and offline – including marketing campaigns. Responsible for facilitating executive interviews, event promotion, business development coverage, awards and competitions and social media activities.Work in close cooperation with the Area Senior Marketing & Communications Director and Corporate Communication & Consumer PR team (head office) to ensure a cohesive and integrated communication (Brand, Corporate and Consumer PR and Social Media) effort on all campaigns and activities.Educate, motivate and drive the awareness of the power of effective PR & Influencer marketing in the hotels, and help them engage effectively and positively with the customers.Serve as the Content Factory, i.e. the key touch point and funnel to the hotels for all Corporate News, Events and Campaigns. Coach and encourage hotels to provide meaningful content for communication channels – PR, Social and Internal Communication.Develop and maintain strong relations with international, regional and national media. Build database of journalists and bloggers for the area in liaison with the head office and retained agencies.Promote employee engagement and development, by delivering stories and inspirational content, and identifying training needs and structure in the Communication, PR and Social Media arenaManage and direct retained PR agencies ensuring agency KPIs are continually monitoredWhere PR agency is required for new hotel opening – help manage brief / pitch / appointment process Show less
Area Director, PR & Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific
Mar 2024 - nowArea Director of PR and Social Media, Middle East & Africa
Apr 2023 - Mar 2024Area PR & Social Media Manager, Middle East & Africa
Jul 2021 - Apr 2023Area PR & Communications Manager, Middle East & Africa
May 2019 - Jul 2021PR & Communications Manager
Jan 2017 - May 2019
Licenses & Certifications

Applying social media to business challenges
Quirk educationJan 2011
Social media marketing
University of cape townJun 2023
Honors & Awards
- Awarded to Saadiyah HendricksPRISM Award Launch of a New Product for Magnum Pink and Black Twitter Auction PRISA Mar 2014
Languages
- afAfrikaans
- enEnglish
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