Experience

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  Abig gmbh

  Jun 1997 - Aug 1997

  Intern

  Trainee on production, planning and quality assurance processes at ABIG GmbH Deutschland, Überlingen, GERMANY, producer of burners and boilers

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  Real hipermarketler zinciri a.s

  Jun 1998 - Aug 1998

  Intern

  Rotation program at Real Hipermarketler Zinciri A.S., Ankara, TURKEY, with concluding report on inventory holding costs and improvement opportunities

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  Technische universität berlin

  Sept 2000 - Feb 2001

  Student assistant

  Student assistant in a DFG project on developing a scheduling support system, supervised by Prof. Dr. H. O. Günther, Department of Production Management

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  Unilever bestfoods

  Feb 2001 - May 2001

  Learning & earning internship program

  Project based Learning & Earning Internship Program at Unilever Bestfoods Deutschland GmbH, Hamburg, GERMANY; a subsidiary of Unilever Deutschland GmbH

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  Blomberg vertriebsgesellschaft mbh

  Aug 2002 - Jan 2005

  • Market research and competitor analysis• Configuration of product ranges of Beko, Blomberg and Altus brands and determining pricing of product mix• Strategic planning incl. sales budgeting and long term planning• Planning and organizing marketing activities• Product training of sales team • Detailed analysis about sales and logistics processes focused on product groups, customer and sales team profiles • Supporting top management for preparation of budgets and business plans

  • Product Manager

    Jul 2003 - Jan 2005

  • Management Trainee

    Aug 2002 - Jul 2003
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  Beko deutschland gmbh

  Jan 2005 - Aug 2008

  • Market research and competitor analysis • Configuration of product ranges of Beko, Blomberg and Altus brands and determining pricing of product mix • Strategic planning incl. sales budgeting and long term planning • Profitability analysis of product range on model basis • Providing information about improvements and requirements of German market for head quarter in Turkey • Managing product life cycle • Planning and organizing marketing activities • In addition to Senior Product manager responsibilities; member of market research working group of ZVEI - national association of CECED in Germany Show less

  • Team Leader - Product Management

    Jul 2007 - Aug 2008

  • Senior Product Manager

    Jan 2005 - Jul 2007
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  Arçelik global

  Aug 2008 - Jul 2020

  Increasing the competencies of Arçelik global marketing community, including about 1.250 marketeers, by planning and executing development programs according to results of need analysis surveys and marketing strategies • Identifying training needs of marketing teams based on their development requirements • Developing, facilitating and supervising marketing capability building strategy and program for all marketing teams • Setting and following up the KPIs of marketing capability development trainings • Managing learning programs on online and offline platforms - Special Task Assignment: Project leader of the first app of Arçelik, Q'rious® and DigiTale Online Learning Program in cooperation with Circus Street• Developing, launching and managing Arçelik Internal Marketing Trainers Development Program TEACH• Planning and facilitating Train the Trainer activities for marketing and product knowledge transfer• Developing partnerships and learnings programs with new partners• Planning, monitoring and controlling the budget of Marketing Capability Development • Scanning trends and innovative methods/technologies and introducing new tools for efficient knowledge transfer Show less Category Management of Irons and Vacuum Cleaners (08/2015-01/2016); creation of category strategies, business plans, product road maps and product ranges in line with marketing plans; managing product life cycles, new product introduction, projects and corresponding investment requirements• Market and competitor research and cooperation with sales and marketing teams for setting marketing strategies, range building, price positioning and creating communication plan • Monitoring sales, profitability and market shares in major markets and leading necessary actions for improvements – special task assignment on Nord Europe• Coordination and management of suppliers’ and customers’ requirements• Defining product requirements on technical specifications, design aspects regarding customer trends and usage habits, hero specifications and price/cost targets to R&D and sourcing teams for new projects• Product trainings for sales and marketing teams, preparation of product promotion documents• Monitoring total cost of ownership for the products and coordination of cost improvement projects in cooperation with R&D and sourcing teams Show less Subject Matter Expert on Dishwasher Production; feasibility studies and market research at pre-start phase of R&D projects, team member during the project, coordination and management of new product commissioning before serial production; leading cost efficiency improvement projects during product life cycle • Coordination and management of customers’ and product management’s requests of Turkey, Germany, Austria, France, Italy, Romania, Middle East, Egypt, Turkish republics, China, Asia-Pacific region incl. Australia & New Zeeland • During feasibility studies, cost estimation for new models for direct sales and transfer pricing for subsidiaries; managing SKU efficiency and product life cycle • In addition to Subject Matter Expert responsibilities, participating as a team member of Transfer Pricing System Establishment Project • Application of 6 Sigma methodology and project management tools for process improvement studies Show less

  • Senior Specialist - Marketing Capability Development

    Aug 2016 - Jul 2020

  • Senior Specialist - Category Management in Small Domestic Appliances

    Aug 2015 - Jul 2016

  • Senior Specialist - Product Management in R&D Department

    Aug 2008 - Jul 2015
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  Self-employed

  Jul 2020 - now

  Business development consultant