Experience

• 

  Virginia department of taxation

  Jun 2010 - Jan 2011

  Policy and communications intern

  Researched, developed, and wrote guidelines for Virginia's film industry tax credit. Teamed with the VA Film Office to finalize guidelines and application process. Helped redesign agency's student website to better target the desired audience. Responsible for overall design, creating new content and revising existing content.

• 

  Behavioral research at darden lab

  Feb 2011 - Apr 2011

  Research assistant

  Conducted online research and input data for a branding project.

• 

  Snagajob

  May 2011 - Aug 2011

  Sales and marketing intern

  Assisted sales team with reviewing and purifying leads. Helped with rebranding initiative. Performed research and data analysis.

• 

  Allison partners, llc

  Jan 2012 - May 2012

  Research intern

  Helped create MBA-level design thinking curriculum, and training for executives. Developed reports on industry trends, presented to clients. Managed client relationships.

• 

  Search mojo

  Sept 2012 - Aug 2013

  Social media marketing associate

  Developed and implemented social media marketing, reputation management, and advertising strategies for diverse clients (B2B, B2C, & nonprofit). Advised on social media advertising, reputation management, and SEO best practices. Tracked web and social analytics. Created web content, email marketing campaigns, and webinars.

• 

  Greenblueorg

  Aug 2013 - Feb 2015

  Communications manager

  Provided communications and development support for sustainability nonprofit. Led rebranding work. Partnered with UX Designer to redesign website, including all site copy. Oversaw all aspects of communications operations, including media relations, member engagement, event planning, web, social media, ghostwriting, and speaking opportunities.

• 

  Virginia department of taxation

  Feb 2015 - now

  Developed content and messaging for agency website, social media, and internal communications channels. Managed media relationships: wrote press releases, handled media inquiries, and responded to FOIA requests.

  • UX & Web Manager

    Jan 2023 - now

  • Content Strategy & Customer Experience Lead

    Feb 2021 - Jan 2023

  • Senior UX Analyst

    Jul 2019 - Feb 2021

  • UX Content Strategist

    Feb 2018 - Jul 2019

  • Digital Content Strategist

    Jul 2016 - Mar 2018

  • Communications Specialist

    Feb 2015 - Jul 2016