Experience

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  Ovo de colombo

  Sept 1999 - Dec 1999

  Advertising trainee

  Advertising

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  Om pharma

  Jun 2001 - Aug 2001

  Marketing trainee

  Corporate Marketing

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  José de mello

  Jan 2002 - Dec 2002

  Marketing & communication trainee

  Corporate Marketing and Communication

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  Aip/fil (industrial portuguese association)

  Nov 2003 - Apr 2004

  Copywriter

  _ Contents prodution to online and offline channels in order to promote fairs and events;_ Presential interviews with highly recognized professionals from Design and Decoration.

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  Sintra town hall

  Apr 2004 - May 2006

  Communication & press assistant

  _ Monitoring and promotion of local events and activities;_ Editorial content creation for press releases, magazines and other publications;_ Social Media support;_ Media Purchase;_ Web Content Management.

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  Viagens abreu, s.a.

  May 2006 - Feb 2019

  Coordination of Marketing and Communication department (team of 8 people)_ Branding;_ Strategic Definition and Marketing Campaigns management;_ Annual Marketing budget and extra plan investments management;_ Partnerships and Co-branding development, managing marketing funds from Brands insideand beyond Tourism industry;_ Brand Management in events;_ Development of Customer Loyalty Program (with hight impact on Internal Communicationand front office commitment. Image restyling, POS merchandising, improvement of customerrelationship, premium level differentiation with exclusive benefits);_ Supervision of Marketing and Communication for our two own events: Mundo Abreu (thebiggest B2C travel fair in Europe) and ExpoAbreu (winter travel market);_ Management of Communication Support given to the different brands of the group (B2C andB2B in markets like Angola, Brasil, Latin America and also Abreu Carga e Trânsitos);_ Visual Merchandising Management and implementation of promotional Actions on POS;_ Encourage the Communication between the different teamworks (Design, Marketing Digital,Online Store, Tour Operator and chain of stores);_Team Leadership, tasks attribution and projects monitoring, recruitment and hiring processes.Marketing Department rebuilding - new resources, new guidelines and goals, beginning ofmarketing plans proposals, acquisition of advertising space through a media agency. Show less

  • Marketing & Communication Manager

    Nov 2007 - Feb 2019

  • Marketing Specialist

    May 2006 - Oct 2007
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  Lg electronics portugal

  May 2019 - now

  Responsible for B2C and B2B Marketing for IT products (Laptops, Monitors and Projectors) - Define closely with the Sales Team annual strategy for products promotion and quarterly activities for each segment and sub-segment: Laptops: LG gram/ Monitors: Gaming, Ergo, Ultrawide/ Projectors: Home cinema and Portable)- Brief several agencies (PR, Media, Creative and Influencing) to build together impactful activities, campaigns, activations and events- Negotiation and implementation of communication campaigns directly with Retailers and Distributors- Develop and monitoring awareness and promotional marketing campaigns - focus on Digital (display, programmatic, search, social media) but also integrating TVC, Radio, OOH, Off-line and In-store/ POS- Permanent communication with the Headquarters and Marketing reports preparation.- Marketing budget management (subsidiary, HQ and co-branded)- IT Content creation and review for social media Show less Responsible for B2C and B2B Marketing for IT products (Laptops, Monitors and Projectors) and ID business solutions (Led Digital Signage and Commercial TV for Hospitality).1. IT Business Units (B2C):- Define with Sales Team annual strategy for products promotion- Brief PR, media, creative and influencing agencies to co-build impactful activities and campaigns- Develop and monitoring awareness and promotional marketing campaigns - focus on Digital (display, programmatic, search, social media) but also Radio, OOH, offline and In-store channels.- Permanent communication with the headquarters and reports preparation.- Budget management (subsidiary, HQ and co-branding).2. ID Business Units (B2B):- Coordinate content management and Lead Generation campaigns development on LinkedIn.- Optimize sales lead generation and conversions using Marketing Automation tools (Oracle Eloqua/ Salesforce Pardot).- Create business cases of the main projects for promotion on TV, digital and globally with other subsidiaries.- Organize and promote webinars and masterclasses.- Planning and coordinate local events and overseas. Show less

  • IT and Audio Marketing Manager

    Feb 2025 - now

  • IT Marketing Manager

    Jul 2022 - Feb 2025

  • Marketing Manager IT and Information Display

    May 2019 - Jul 2022