Lazar Nesic

Experience

• 

  Sambla

  Sept 2015 - Aug 2016

  • Senior Loan Officer

    Jun 2016 - Aug 2016

  • Loan Officer

    Sept 2015 - May 2016
• 

  Koll

  Sept 2016 - Oct 2019

  In this role I functioned as Sales Manager and Product Specialist for the company's Loan Insurance offering as well as being responsible for our relationship with the insurance company. I also took over Complaint Management for both loans and insurance across the entire company.Throughout this time I also worked in part on my own sales and was awarded “Highest Quote-to-Close ratio 2018”, “Best Overall Sales Quality 2018”, the “All-Time Sales Record for a Single Month” and numerous “Loan Broker of the Month”, due in large part to a focus on high-quality sales and earning referral customers, as I had little time to Cold Call with my other responsibilities. Show less

  • Loan and Insurance Specialist

    Feb 2017 - Oct 2019

  • Sales Coordinator

    Nov 2016 - Jan 2017

  • Loan Officer

    Sept 2016 - Oct 2016
• 

  Freja eID

  Sept 2020 - Jul 2023

  In this role I was responsible for a wide variety of tasks, with stakeholders in sales, product development and marketing as well as externally. I handled our B2B campaigns and targeting on social media and LinkedIn, for example the highly successful Alla Ska Med campaign, and did lead and exploratory sector research for new and existing sales verticals. I acted as Campaign Manager for partner campaigns in Freja Explore, created and implemented our B2B Chatbot, and did some long form B2B writing such as Case Studies & some technical documentation. I also handled on-site client onboardings, support and testing and worked with development to resolve any issues identified. Show less This role grew successively to cover full-funnel marketing, including media strategy, data analytics, content writing and production for both in-house and influencer marketing, social media management, and paid media buying. In January 2022 I took over final responsibility for our User Acquisition including media-mix and budget overall.Further, I spearheaded our expansions into TikTok and Snapchat as well as our efforts in App-Store Optimisation, served as a member of the cross-functional UX Guild, and was Project Manager for usability testing of new functions. Show less

  • Product Marketing Manager

    Sept 2022 - Jul 2023

  • User Acquisition Manager

    Jan 2021 - Aug 2022

  • User Acquisition Internship

    Sept 2020 - Dec 2020
• 

  Northmill Bank

  Sept 2023 - now

  Product Marketing Manager - B2C

  As Product Marketing Manager, I am responsible for the entire B2C product suite at Northmill Bank. Currently this covers several complex lending portfolios, a payment card and personal account with BNPL features, savings accounts, and multiple insurance products. My role spans product positioning, go-to-market execution, and campaign management, as well as strategy, budget, and ensuring compliance in a heavily regulated market. I lead acquisition and retention initiatives, optimize customer journeys, and drive product adoption through data-driven decision-making working closely with function heads and specialists across the entire organisation. Show less