Matt Bay

Experience

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  G6 Airpark

  Jan 2012 - Jan 2014

  Court Staff
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  Chipotle Mexican Grill

  Jan 2015 - Jan 2016

  Crew Member
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  TGI Fridays

  Sept 2016 - Feb 2019

  Server

  • Ensured that coworkers were on task and providing the best experience to their guests • Trained and advised incoming servers on how to best engage with customers • Top performer in receiving customer surveys , as well as sign - ups for the TGIF rewards program

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  Twitch

  Jan 2018 - Jul 2019

  Streamer

  • Produced live content tailored towards target audience• Analyzed Twitch consumer data to better engage with community• Managed a large chat service that worked alongside broadcasts in order to boost overall engagement

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  Miller's Ale House Restaurants

  Feb 2019 - Feb 2020

  Server

  • Promote food and drink items to guests tailored to their needs • Advertise restaurant ’s event promotions , daily specials , and the customer rewards program • Adjust service style to fit customer expectations to provide optimal customer service

• 

  Cryos International

  Oct 2019 - Aug 2020

  Marketing Intern

  • Researched relevant keywords in order to increase overall engagements and conversions on Google• Worked with Photoshop, Audacity, and InDesign to create marketing material used for various platforms, such as Facebook• Created and analyzed social media content that was targeting different ideal market segments• Used WordPress to create informative blogposts and formatted them in order to improve the SEO of each post

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  University of Central Florida

  Jan 2020 - May 2020

  Research Assistant

  • Collaborated with a Marketing Professor at the University of Central Florida to research market trends in the healthcare & A.I. industries• Created research tools, such as a chatbot, that will be used in future research at the university • Categorized and analyzed marketing research journals relevant to the healthcare and A.I. industries• Performed regression analyses through Microsoft Excel to determine the most important factors that influenced consumer behavior

• 

  D50 Media

  Aug 2020 - now

  • Took over managing one of the top performing case types and grew the amount of qualified leads generated by 104% year-over-year• Since its creation at the end of June, planned and executed over 30 new pages of evergreen content, with another 25 planned to start by the end of the year• All other responsibilities listed below • Interviewed and trained new applicants in their roles, providing support to help guide them through their positions• Lead the creation of a new website catered to a new target demographic • Managed multiple teams on projects to improve rankings on Google, as well as increase impressions and clicks• Developed content strategies, such as web page content outlines, page layouts, and ad placements, to greatly increase overall web traffic and qualified leads• Extensively researched market trends and competitors, using tools such as SEMRush and Screaming Frog, to produce highly engaging web content • Worked with the SEO team to reach out and procure links for our web properties• Assisted with gathering data from tools such as Google Search Console and Google Analytics• Exceeded target link building goals on multiple campaigns

  • Associate Director of Digital Strategy

    Jan 2025 - now

  • Senior SEO Manager

    Jan 2024 - Jan 2025

  • SEO Manager

    Aug 2022 - Jan 2024

  • Senior SEO Associate

    Jan 2022 - Aug 2022

  • SEO Associate

    May 2021 - Jan 2022

  • Junior SEO Associate

    Aug 2020 - May 2021
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  Home Gym Mentor

  Oct 2023 - now

  Founder & Marketing Director

  🔹 Digital Strategy & SEO: Developed and executed a data-driven content marketing strategy, optimizing site structure and on-page SEO to drive organic traffic and improve search rankings.🔹 Content Development & Brand Positioning: Created high-quality, engaging content tailored to both fitness beginners and advanced home gym users.🔹 Social Media & Community Growth: Built and managed social media campaigns (LinkedIn, Instagram, Facebook), increasing audience engagement and brand visibility.🔹 E-Commerce & Affiliate Marketing: Implemented monetization strategies, leveraging affiliate partnerships and digital marketing techniques to drive revenue.🔹 Business Development & Partnerships: Negotiated collaborations with fitness brands and equipment manufacturers to expand HGM’s reach and authority.🔹 User Experience & Web Optimization: Led the UX/UI direction of the website to ensure ease of navigation and accessibility for all users.🔹 Leadership & Entrepreneurial Execution: Managed all aspects of business growth, from content planning to financial strategy. Show less