Alina Vinogradova

Alina Vinogradova

Marketing Communications Coordinator

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location of Alina VinogradovaAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Experienced program manager and SME support/finance expert

  • Education

    • Amsterdam Business School (University of Amsterdam)

      2011 - 2013
      MBA Business Administration

      Thesis: “Value Creation in Business-NGO Partnerships for Development”

    • Балтийский Государственный Технический Университет «ВОЕНМЕХ» им. Д.Ф. Устинова

      2000 - 2007
      Specialist degree Economics and Enterprise Management
  • Experience

    • General DataComm (telecommunications company)

      Jan 2004 - Nov 2006
      Marketing Communications Coordinator

      Responsible for planning, budget and implementation of the company's marcom activities. Managed service suppliers in regards to ad campaigns, trade shows, events, marketing collateral, corporate website, marketing imagery and corporate video production.

    • Traffic Isobar (digital agency)

      Dec 2006 - Dec 2008
      Project Manager

      Project: development of web portal dedicated to event tourism.Defined overall concept, functionality and editorial policy. Hired, trained and managed the team of 4 content managers. Coordinated promotional efforts and managed relations with partners and clients.

    • Imation

      Mar 2009 - Nov 2013
      Sales Manager Russia & CIS

      Developed and executed regional business strategy: distribution network setup, channel development (dealer/retail), pricing policy, motivational programs, MDF budget allocation. Managed the targets in volume and margin. Built and managed relationships with key partners/stakeholders, carried out high level negotiations. Performed market analysis, coordinated launch of new product categories. Optimized the supply chain process to fit regional specifics.

    • Plan International Nederland

      Nov 2013 - Nov 2013
      Project Consultant (volunteer assignment)

      Performed a corporate-NGO partnership effectiveness evaluation and provided a set of recommendations.

    • VC4A

      Nov 2016 - Dec 2017
      Program Manager, XL Africa (World Bank Group project)

      XL Africa https://www.xl-africa.com/ is the World Bank Group's pan-African accelerator program for digital scale-ups looking to raise series A funding. The program has been implemented by a consortium of VC4A, IMC Worldwide and Koltai&Co. Over a period of 5 months, 20 companies received mentoring from global and local experts, learned through a tailor-made curriculum, increased their regional visibility, and got access to potential corporate partners and investors. As part of the core program team, Alina contributed to overall program design, led the outreach campaign and entrepreneur recruitment effort, coordinated the selection process, negotiated corporate and VC partnerships, recruited local mentor pool and brokered partnerships with AfricaCom and AfricArena events. Show less

    • VC4A

      Nov 2018 - May 2022

      In consortium with Oxfam, ButterflyWorks and IOM, VC4A runs a 3-year youth empowerment program in Egypt, Nigeria and Somalia funded by the Dutch Ministry of Foreign Affairs. VC4A is responsible for the youth entrepreneurship pillar. As a program manager, Alina played a key role in the overall program design, implementation plan and partnership formation. Alina oversaw the launch of accelerators in the three project countries, and provides technical support and capacity building to local accelerator partners as needed. Alina coordinates outreach campaigns, in-country road shows, entrepreneur and investor events, virtual incubation, online academy design and investor showcases/demo days. Other responsibilities include budgeting, M&E, reporting and donor-related administration. Show less L'Afrique Excelle https://afrique-excelle.com/ is the World Bank Group's program designed to support growth stage, post-revenue start-ups from Francophone Africa aiming to raise Series A $250K-5M. The program is managed by a consortium of VC4A, Suguba and Sahel'Innov. In her role as a Project Manager and Team Lead, Alina was end-responsible for the overall program design and delivery, including partnership strategy with investors, corporates and media, budget, M&E and reporting, and the coordination of effort between the consortium's members. Show less

      • VC4A Venture Showcase Manager

        May 2018 - May 2022
      • Programs and Partnerships Lead

        Apr 2014 - May 2022
      • Program Manager, 'Work in Progress!' (part of LEAD initiative by MinBuZa)

        Dec 2015 - Dec 2020
      • Project Leader, L'Afrique Excelle (World Bank Group project)

        Nov 2018 - Jun 2020
    • AEDIB|NET

      Jan 2021 - Jun 2022
      Project Manager @VC4A

      The AEDIB|NET project is the first step of a broader approach for the African–European collaboration on digitalisation and innovation. The project being launched under the broader political initiative AEDIB. Funded by the European Commission’s Horizon 2020 programme and coordinated by GIZ in Germany, AEDIB|NET brings together a network of 13 partners, with VC4A as part of the consortium.

    • Triple Jump

      Mar 2023 - Sept 2023
      Program Manager SCBD / Dutch Good Growth Fund (ad interim)
  • Licenses & Certifications