Eme Pepayosha Gurusinga

Experience

• 

  Telkom Indonesia

  May 2017 - Jul 2017

  Marketing Staff

  - Managed social media (Instagram.)- Made a new strategy, such as promotion for a new product.- Created creative content as communication about a new product. - Made socialization in the public area about the importance of Wi-Fi while promoting Telkom directly.- Checked the nearest optical fiber from where the customer wants to install Wi-Fi to make an order listed on the system and declared for immediate execution by the technical team.- Did the lobbying process when their connection has trouble, and they almost wanted to disconnect the Wi-Fi network from Telkom.- Build good relationships with three customers to be more loyal to Telkom Wi-Fi and willing to recommend Telkom to their friends or colleagues.- Went to the area directly if there was a problem or customer Wi-Fi disturbance by checking the AP at every point of installation, speed checking, and checking the type of light that blinks on the AP.- Made event works such as sponsorship on PENSI. - Did research on the place to be installed Wi-Fi corner with some terms and conditions of Telkom Indonesia.- Monitored Wi-Fi corners that already exist; how enthusiastic is society? Increase voucher sales or not? The condition of the Wi-Fi installation is still feasible or not? And pay attention to consumer habits, how long they usually use Wi-Fi, and their complaints about Wi-Fi and the place. Show less

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  Fazz

  Jun 2018 - May 2019

  - Managed CRM advanced coupon strategy such as cashback, promotion & post-program management.- Planned & executed “Mobile Apps Campaign,” which increased revenue by 70% & retention by 60% through multiple customer engagement channels (In-App, Push App, Email Marketing, and SMS.)- Created an improvement strategy, which decreased churn rate by 30%, generated an open rate of 47%, and reduced conversion by 5%.- Coordinated with multiple departments for the promotional strategy, segmented with data analyst, customer journey analyst, and pricing analyst.- Planned budget allocation with CLTV formulation, CLTV>CAC higher than 1x (ie. 2-5X.) Show less - Full responsibility for nine notification channels (Mixpannel, Insider, Firebase, Infobip, Wavecell, KingSMS, Telegram, Mailchimp, and PASApp.)- Full responsibility for seven types of notifications: Push Notification, In-App Notification, Notification App, Banner App, SMS, Email Marketing, Super Premium Telegram (Greetings Content, Motivation "Success Stories Agent," Adhoc Promos, Tips & Tricks in Info Graphics and Info.)- Worked on all notifications for 5 Sub- businesses from FAZZFINANCIAL, including (PAYFAZZ, SELLFAZZ, FAZZMART, LOANFAZZ, and SHOPFAZZ) and one business partner Modal Rakyat.- Content creation, created email marketing which resulted in an open rate of an average of 0,58%, SMS of 1%, push notification click rate of around 30%, and in-app Notification click rate of 57%.- Developed one campaign automation and improved workflow for drip campaign activated sign-up, which increased 1st transactions 12X in 6 months.- Analyzed data for segmentation creation RFM for a retention campaign.- Monitored performances on the running campaign (e.g., delivery rate, click rate, open rate, and conversion rate), improved by A/B Testing and new initiatives.- Coordinated integration with the tech team and vendors to analyze and solve an issue when the event and the attribute didn't show real-time data. Show less

  • Customer Relationship Management Specialist

    Dec 2018 - May 2019

  • Customer Relationship Management Executive

    Jun 2018 - Dec 2018
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  PT Grahaexcel Plastindo

  May 2019 - Nov 2021

  - Led & responsible for the development of Grahaexcel’s digital campaign (including cross-function alignment with a correlated division like pricing, customer service, product developments R&D, and sales team.)- Managed & review printed advertisements (brochures, warranty cards, product stickers, calendars, Signbox, neon boxes, banners, Billboard, goodie bags, etc.)- Managed & monitored digital media activity (Instagram, Youtube, Linkedin, Facebook page.) Generated 1K Subs in 3 months without ads, + 700.000+views in 1 year- Planed & supervised marketing campaigns for both ATL & BTL for the brand recall stage till the top of mind, and engaged with some Modern markets (for building materials) MEGABAJA, Sinar Abadi Home Centre, Bazar Bangunan, BJ Home, Depo Bangunan, Grand Central Bangunan Pekan Baru, Indra Depo Makassar, Royal Bangunan, Dunia Bangunan, etc. With the system, eye level or readable height, traffic count, commercial area or not, placement proportion, and street view.- Created marketing plan + digital budget yearly. Set ROI (Google Ads & Instagram Ads.) Generated ROI 3X- Contributed to the campaign Portable Wastafel for Djarum, the University of Indonesia, and Kitabisa.com.- Responsible for CSR Campaign in calamity Mamuju & Majene with Kementrian Pekerjaan Umum dan Perumahan Rakyat Republik Indonesia- Responsible for the company profile update, which will get placed on a television advertisement in Modern Market.- Managed & Monitored SEO Activity, article with adequate words 700-800 (Main Keyword 5, Sub keyword 10.)- Established collaborations with Youtuber, Architect, Contractor, Building Owners, and Interior design to set brand activation. Show less - Created content in all social media platforms Grahaexcel uses, and QC directly by brand manager, form IDEA, banner design to caption, and boosted the traffic and engagement with the hashtag.- Set content planning per month that aligns one by one with one central concept.- Reviewed daily media monitoring to understand market trends and competitors (plastic water tank, roof, wood plastic door.)- Responsible for media relation management (press release and media gathering preparation) in the modern market (building materials) or government.- Developed e-commerce route for Grahaexcel's products (Monotaro. id and Tokopedia.)- Integrated fragmented channel support.- Initiated monthly survey markets across Indonesia (Lampung, Makassar, Jakarta, Surabaya, etc.) to deepen problem understanding.- Did the billboard placement plan support Modern Market (Building Materials.)- Set an event with the architect, contractor, distributor, government, etc.Achievement:GRAHAEXCEL PLASTINDO is Indonesia Digital Popular Brand Award 2020 by INFOBRAND.ID Show less

  • Marketing Communications Supervisor

    Apr 2020 - Nov 2021

  • Marketing Communications Specialist

    May 2019 - Apr 2020
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  Explorasa

  Sept 2022 - now

  Co-Founder and Digital Marketing Associate

  - Website blog creation and optimization- Utilized Google Analytics to track online traffic and maintained marketing channels- Created and updated website content on weekly basis- Performed keyword research, on-page content and technical optimization, site audit, competitor analysis, SEO data analysis to improve website performance- Provided daily account management and biweekly client-facing reporting

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  RevoU

  Jan 2023 - now

  Customer Relationship Management Specialist - Internal Project

  As a part of RevoU Labs Internal Project, I played the role of a CRM Specialist from RevoU who was assigned to manage the Customer Relationship Management of Adidas. My responsibilities:- Analyze and make a visualization of the user journey planning & market segmentation.- Develop automation/drip campaign strategy with the goal of increasing sales.- Build a live journey in CRM tools based on the database and field (attribute & events).- Produce campaign content & copywriting in CRM tools.- Do A/B testing & provide reports including performance analysis, insight and recommendations. Show less