Siti Nurhayati Binti Rahim

Experience

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  Lacoste

  Nov 2013 - Dec 2013

  Retail Assistant
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  Muscular Dystrophy Association (Singapore)

  Jan 2014 - May 2014

  Assistant Resource Teacher (BRIDGE programme)

  - Accountable for planning timetables & preparation of customized learning materials for students with different needs and learning outcomes- Oversee overall weekly sessions and work with volunteers to best meet the learning objectives of program participants

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  Goldlion

  Jan 2014 - May 2014

  Retail Assistant

  - Attend to customer queries on Goldlion products- Assist to maintain neat and tidy store display

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  Gomgom (Private Ltd)

  Dec 2015 - now

  Co-Founder

  - Co-founded gomgom (Sandwiches & Bowls), a customizable sandwich and bowl store with 2 outlets- Co-founded okieco, an online dessert brand to pivot gomgom's business operations to better suit the delivery market during the COVID pandemic- Develop SOPs guides and materials for both brands to ensure consistent product quality and ease of training new team members- Regularly review product performance and work with team members to innovate new product offerings- Create marketing artworks and maintain social media accounts for both brands Show less

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  Televic Rail

  Jun 2016 - Aug 2016

  Summer Intern

  - Perform market research on potential new markets for advertising systems on-board rail vehicles. Areas of exploration include studying different passenger information systems around the world and their mode of operations- Ideate and present plan of action including identifying key stakeholders and potential partners to roll-out on-board advertising- Design screen layout to accommodate advertising space within the digital information board space

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  Restaurant Brands International

  Aug 2018 - Feb 2020

  - Maintain and update sales performance trackers on a weekly basis for Central markets- Perform pre-post analysis to assess performance of key marketing activations (eg. bundle promos, menuboard re-configuration, new product launch)- Conduct regular check-ins and provide analytical support to franchisees in reviewing sales and product performance - Analyze data sets to track market performance on sales and product metrics for Central markets- Provide analytical support to assess promotional efficiency for various promotional mechanics in each market - Work with franchise partners within APAC region to improve restaurant operation performance on key metrics- Conduct regular check-ins to identify operational areas of improvement through quantitative and qualitive data from SMG- Design and customize handbooks and in-store SOP guides and job-aids for new products, based on market requirements

  • Senior Analyst, BK Central Marketing Analytics, APAC

    Oct 2019 - Feb 2020

  • Analyst, BK Central Marketing Analytics, APAC

    May 2019 - Sept 2019

  • Analyst, Popeyes Operations, APAC

    Nov 2018 - Apr 2019

  • Leadership Development Program

    Aug 2018 - Oct 2018