Sarah Clarke

Experience

• 

  Auckland University of Technology

  Feb 2005 - Jun 2015

  Responsible for supporting the Marketing and Brand functions of the University by planning and implementing activity in partnership with key stakeholders to ensure activity was aligned with the University’s strategic direction. This multi-faceted role provided marketing insight throughout the establishment of the new brand team and the development of new visual identity including logos, colours, brand guidelines and processes for brand approval. A key project included scoping the costs and impact of a full re-brand which was undertaken in response to market research. Show less Key projects managed in this role included delivering the End-of-Year campaign to drive semester one enrolments across a range of channels targeting specific demographics in the South Campus catchment area. The campaign period was the peak sales opportunity with a short window available for conversions.Another key project was to develop the awareness campaign driving attendance at the South Campus ‘Open Home’ community event, including branding, media recommendations, radio partnership, community and school promotion. Show less This role provided a customer focused marketing perspective on projects, with the aim of increasing growth and revenue. A significant project I was involved in was to manage the marketing and communications of the annual sales event – AUT’s Information Evening. Over a 3 month $40,000 budget project, I led the marketing and planning functions for a new format event aimed at lead-generation and conversion post-event. Innovations included introducing technology and a digital campaign to create a digital customer experience, from creating awareness online, incentivising registrations, sending e-tickets on mobiles for scanning on the night, to using data capture for conversion campaigns post-event. Over 1,750 potential students and influencers attended the city event and the digital component set the benchmark for customer engagement. Show less Responsible for the development and implementation of successful marketing strategies and initiatives to meet the objectives of the AUT Business School, the AUT Law School and University Relations marketing and communications strategy. This included creation of above and below-the-line campaigns targeting multiple audiences and creation of marketing and sales material for over 500 staff. Additional responsibilities included brand management and sub-brand development for undergraduate and postgraduate programmes and Faculty research centres. The role included representation on Faculty Management Team, budget responsibility for $180,000 p/a and management of one direct report.Key achievements include:• Fastest growing Business School in New Zealand (measured in enrolments 2007 - 2011). • Preference ratings increased: enrolment numbers overtook two competitors (Victoria and Massey). • Successfully launched the AUT Law School meeting enrolment targets. Development of the brand and launch campaign, awareness, consideration and conversion campaigns. Production of sales collateral, case studies, videos, industry newsletters, development and management of website.• Launching the Master of Professional Accounting and exceeding enrolment targets. The campaign was launched in English, Mandarin and Vietnamese across online, social media, print, sales collateral, partner platforms (CPA, NZICA). Show less

  • Brand Specialist

    Apr 2013 - Jun 2015

  • Marketing Manager - South Campus

    Nov 2013 - Mar 2014

  • Marketing Projects Manager, Office of the General Manager

    Nov 2012 - Oct 2013

  • Marketing Manager, Faculty of Business and Law

    Nov 2008 - Nov 2012

  • Marketing Manager Business School

    Nov 2007 - Nov 2008

  • Marketing Projects Manager

    Feb 2005 - Nov 2007
• 

  Vodafone

  Aug 2015 - Aug 2017

  Responsible for engaging programme members in New Zealand and India with the core work of the Simplification programme (approx. 300 – 500 people across nine locations) communicating leadership updates, milestones, goals and promoting staff engagement through competitions, spotlight features and celebrating successes. Key responsibilities included writing content, designing and publishing the monthly communications newsletter #SIMPLIFY, creating brand engagement and promoting a 'One Global Team' approach, as well as writing channel communications to Vodafone Enterprise teams advising of product changes. Show less Responsible for developing and executing a world class decommissioning process within the Enterprise business market in order to effectively remove legacy products from all channels and platforms and successfully migrate customers to new products. The role worked with multiple stakeholders to deliver communications across all Enterprise segments to ensure a seamless reversal process and customer experience.Key accountabilities:- Ensuring consistency of messaging internally and customer-facing - Writing channel communications advising of stop-sell and migration phases- Developing customer communications - Working with Segment, Engagement, CVM, Brand and Comms to identify and implement campaign initiatives to generate leads, drive customer engagement and base management activity- Gaining stakeholder support for the decommissioning and removal of products from relevant platforms Show less This role was responsible for bringing propositions to life for Enterprise customers by creating marketing and sales content that communicated key propositions and differentiators, and told the Vodafone Enterprise story. This was a key role in the go-to-market process, delivering sales enablement tools within tight deadlines and legal requirements. The role also provided channel engagement expertise assisting the Enterprise segments with communications across channels. Key accountabilities included: - Development of Enterprise sales and marketing material promoting new and existing products- Briefing creative agencies and managing the development, approval and publication of content across Enterprise channels- Liaising with key segment and legal stakeholders for approval on marketing and sales material- Publishing and management of content across digital channels- Internal communications to Enterprise staff- Involvement in the development and execution of Enterprise events to engage customers Show less

  • Communications Lead, Business Deployment, Simplification

    Mar 2017 - Aug 2017

  • Communications Lead, Product Rationalisation, Enterprise

    Sept 2016 - Mar 2017

  • Channel Engagement Specialist, Enterprise

    Aug 2015 - Aug 2016
• 

  Residential & Commercial Property - Private Equity Company

  Sept 2017 - Jan 2018

  Marketing and Communications Contractor

  Responsible for communications and marketing of a residential and commercial portfolio to ensure profitability; consisting of high-rental returns, acquisition of apartments and ongoing management of the existing tenanted portfolio. The role included writing communications to rental agents, barristers, council, notifications to tenants, Sale & Purchase agreements, preparing documents for meetings with council and body corporate committee meetings. The role included visual marketing of apartments through staging, where I chose furniture and furnishings, directed placement and photography, wrote and uploaded advertisements through online real estate channels. Show less

• 

  Auckland Tourism, Events & Economic Development (ATEED)

  Feb 2018 - Jul 2018

  Marketing Contractor

  Responsible for delivering destination Auckland campaigns in international markets in alignment with the Destination Strategy Auckland AKL25. Campaigns aimed to increase sustainable tourism and achieve growth in visitor numbers and spend in the Auckland Region. The role focused on campaign design and execution across online and digital channels, using research and insights to convey key propositions to promote the region as a destination of choice. Key areas of responsibility: - Content creation targeting consumer mind-set 'Dream, Plan, Book'. Content included: video, images, social posts, online copy- Developing industry sales tools and assets- Briefing agency partners and managing creative development - Collaborating with campaign partners such as airlines, Tourism New Zealand, Auckland Airport, travel and lifestyle websites to create content to move customers through the sales funnel - Post-campaign reporting and analysis Show less

• 

  Auckland Airport

  Jul 2018 - now

  A dynamic role supporting the strategy development of the Airport's brand portfolio, developing and maintaining a unified and consistent brand voice and delivering customer centric experiences which are informed by customer insights. The role provides marketing expertise to the Property, Hotels, Corporate Services and Operations Teams / Business Units and leads the Marketing Events Manager in the budgeting, planning and execution of major Airport events to unlock demand for travel through AKL. Reporting to Head of Marketing & Customer ExperienceOwning the development and delivery of marketing strategy and plans to deliver business strategies. Managing projects / initiatives through stages from planning, implementation to evaluation. Developing and managing relationships with stakeholders to guide stronger more effective outcomes.

  • Marketing Manager Aeronautical, Brand and Property

    Jul 2023 - now

  • Marketing Manager

    Jun 2020 - now

  • Marketing Manager - Aeronautical Commercial & Property

    Jul 2018 - Jun 2020