Experience

• 

  Leo burnett

  May 2011 - now

  • Manage a team of four CMs to execute daily responsibilities of content publication, moderation, response, and calendar management.• Provide strategic direction and implement deliverables for social content, campaigns, and partnership & influencer collaborations.• Led execution and assisted in social strategy for Buick’s award-winning and most shared campaign of all-time: #SeeHerGreatness.• Established process to obtain rights for user-generated content resulting in 300+ images approved for brand use across marketing channels.• Launched TikTok profiles, accumulating 68K followers for Buick; 114K followers for GMC through social-first content.• Increased agency scope with PromoBoxx, a retailer marketing solution providing custom targeted social content to dealerships.• Key Achievements: Buick #SeeHerGreatness • GMC ‘Finding Nowhere’ film • Buick Logo reveal x Emily Zuguay collab • GMC x Call of Duty Show less • Managed CM team to ensure error-free publishing, timely replies, and detailed moderation.• Developed content best practices, including copy character limits and asset dimensions for each social platform.• Captured 1,000+ high-quality images for Buick and GMC social content.• Created a Surprise & Delight program to reward standout loyal fans with branded items – 400+ packages sent out to date.• Increased agency scope to deliver our CM strategy: drive connections, create advocates, humanize the brand, and strengthen perception.• Identified creators for Owner Influencer Program through Captiv8, an effort to improve brand favorability, yielding a 14% increase YoY.• Key Achievements: GMC Hummer EV reveal + Super Bowl • Buick x Big Little Lies activation • GMC x LeBron James collab • Buick x Myrna collab Show less • Co-pitched and successfully won the Buick & GMC business for Leo Burnett as the agency of record.• Launched the Community Management practice, developing a guideline of standards for 1:1 engagements with social audience.• Implemented always-on & real-time content creation process by building a team of art directors, copywriters, project managers, and producers.• Created brand social tone of voice, creative strategy, monthly briefs, and content.• Established a content creator program by partnering with photographers to create social-first lifestyle images and expand brand asset libraries.• Identified on-brand, real-time trending moments for brand participation.• Key Achievements: GMC x Calgary Stampede • Buick ‘Big Day’ Super Bowl • GMC Photo Contest • Buick ‘PeeWee’ Super Bowl • GMC #EnlistMe Show less

  • Associate Director, Community Management

    Oct 2021 - now

  • Supervisor, Community Management

    Jan 2017 - Oct 2021

  • Senior Community Manager

    Mar 2014 - Jun 2017

  • Community Manager

    Sept 2012 - Apr 2014

  • Associate Analyst, Response Management

    May 2011 - Sept 2012
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  Self-employed

  Jan 2015 - now

  Photographer | content creator