Experience

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  The pert group

  Jan 2007 - Jan 2015

  Manage client relationships by overseeing project design, setup, analysis, and results interpretation/presentation, ensuring all research objectives are met.Utilize advanced analytical tools including Line Optimization/Cannibalization, Derived Importance, MaxDiff, Conjoint, and Driver analyses to provide actionable insights.Execute complex, multi-methodology research projects both domestically and internationally across Consumer Packaged Goods, Health and Beauty Aids, Food/Beverage, and Insurance/Finance categories. Show less Conducted quantitative tests for a prominent health and beauty company, contributing to product innovation and market success. Tests included concept tests, prototype tests, in-home use tests, central location tests (CLTs), package tests, claims tests, category appraisals/search for whitespace, and consumer segmentation.Worked closely with cross-functional teams including advanced analytics, graphic design, qualitative research, and external fieldwork teams to ensure comprehensive testing and analysis.Reviewed and provided feedback on moderator guides, attended focus groups, and monitored online video diaries and bulletin boards to support qualitative testing efforts. Collaborated with quantitativeconsumer data to synthesize findings into actionable results. Show less

  • Consultant

    Jan 2013 - Jan 2015

  • Senior Insights Manager

    Jan 2009 - Jan 2013

  • Research Associate

    Jan 2007 - Jan 2009
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  Metrixlab

  Jan 2016 - Jan 2018

  Research manager

  Created and led a multi-market tracker for a major insurance company to analyze brand equity and perceptions, providing actionable recommendations to enhance market penetration and increase conversion rates.Provided insights and strategic recommendations to improve customer retention and funnel conversion for major clients.Conducted custom studies, including line optimization and concept tests, for a leading pet food company to determine optimal product offerings and market success potential.Collaborated with an advertising agency to run ad tests for a leading investment company, optimizing campaigns prior to final production and airing. Show less

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  Escalent

  Jan 2019 - Jan 2022

  Insights manager

  Established and managed two multi-market, multi-audience trackers for leading global financial institutions, coordinating with internal teams and stakeholders to gain crucial insights into consumer perceptions and competitive intelligence.Directed custom research studies for top financial services companies to assess awareness, usage, and barriers to entry regarding alternative investments and cryptocurrency.Conducted pre- and post-campaign evaluations for a major investment company to determine campaign reach and effectiveness. Show less

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  Blizzard entertainment

  Aug 2024 - Nov 2024

  Analyst, global research and consumer insights
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  Cricut

  Nov 2024 - now

  Consumer insights manager