Experience

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  Melbourne writers festival

  May 2009 - Aug 2009

  Communications liaison volunteer

  -Worked as a liaison between the marketing team and the general public.-Created PowerPoint presentations in order to display information in a digestible format.-Maintained relationships with sponsors through displaying their logos.

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  Medichat corporation

  Jun 2010 - Aug 2010

  Public relations intern

  -Assisted in the development of Medichat Corporation's Marketing and PR campaign by:--Implementing a long-term internet branding strategy incorporating social media networking techniques in order to gain traffic to company website.--Utilizing Web sites such as Twitter, Squidoo, Hubpages, Tumblr.--Updating Medichat blog daily, and added to company Kidney Blogger blog. --Aiding in establishing brand image for company utilizing perceptual mapping and SWOT Analysis. --Developing key messages to convey to the company's specified target audiences and ascertaining which media outlets would be most opportune to target for Medichat Corporation's intended demographic. --Creating pitches and press releases tailored to the media outlets of interest in order to most effectively capture their attention, thereby increasing traffic to company website. Show less

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  Bethpage federal credit union

  Jun 2010 - Apr 2011

  Human resources intern

  -Led initiative to redesign the Human Resources intranet website by:--Creating a style consistent with overall brand image.--Reworking key messages in order to communicate the department's goals and ambitions.--Building and implementing internal communications strategy prior to website launch.-Effectively communicated with and maintained relationships with vendors in order to organize 2010's Employee Wellness Fair.-Worked with wellness client in order to set up five company-wide flu shot vaccine clinics. Show less

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  Epoch 5 public relations

  Dec 2010 - Jan 2011

  Public relations intern

  -Assisted in research to launch business prospecting program.-Followed up on press releases.-Grew familiar with promotions and advertising on Facebook.-Developed new and maintained existing media contacts.

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  Motivators

  Apr 2011 - Apr 2014

  Content development and social media

  -Developed content and managed social media for Motivators.com.-Blogged about promotional products, advertising, and branding.-Managed sales blog.-Kept on top of current trends in marketing, public relations, and advertising.-Responded to customer compliments and comments, and worked with customer service to ensure that clients were satisfied.-Performed SEO keyword research and helped optimize web copy.

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  Driven local

  May 2014 - Aug 2017

  -Handle paid social advertising campaigns for clients across a variety of industries.-Plan and execute strategies, identify target audiences, and develop ad creative and copy.-Utilize A/B testing when tracking conversions.-Identify campaign trends and insights; optimize spend and performance.-Measure and report campaign performance and assess against goals.-Manage a team of paid social analysts.-Establish and implement solutions to keep the department running smoothly.-Identify and evaluate product trends and options, and provide thought leadership and perspective for adoption where appropriate.-Maintain quality service by enforcing quality and customer service standards. Show less

  • Sr. Director of Paid Media

    Apr 2017 - Aug 2017

  • Paid Social Department Manager

    May 2014 - Aug 2017
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  Scorpion

  Aug 2017 - now

  Strategy-Oversee social vertical strategists-Offer daily support, discover untapped opportunities, lead brainstorming sessions, analyze results-Measure and review social advertising success metrics -Guide testing of new social networks and strategies-Identify opportunities for social advertising alphas and betas-Share progress and wins with marketing, advertising, and leadership teams-Automate the implementation of proven tactics-Manage key clients-Provide proposals for improving social advertising strategyProduct-Troubleshoot social advertising issues and develop creative solutions-Collaborate with designers, front-end developers, and back-end developers to develop new social advertising screens and tools-Perform new social advertising channel discovery as needed-Meet with partner reps to pilot and integrate new social advertising channels, ad formats, etc.-Review new social advertising partnership opportunities with the growth team-Build and improve social advertising optimization automation with the data science and engineering teamsSupport -Develop and maintain a repository of social advertising resources-Offer expert advice on using social advertising UIs-Provide training and recommendations-Offer creative solutions for bugs-Troubleshoot campaign setup errors-Help fulfill client requests-Interface with clients to provide strategy recommendations and resolve social advertising issues Show less

  • Vice President of Social Advertising Product

    Jan 2020 - now

  • Vice President of Paid Social

    Aug 2017 - Dec 2019