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Xenia Karagouni

Xenia Karagouni

Sales Promoter

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  • Timeline

  • About me

    Marketing Manager Fertility and Cardiovascular Metabolism Endocrinology at Merck Group

  • Education

    • 5th Lyceum of New Smyrni

      1989 - 1992
      18

    • ALBA Graduate Business School

      2019 - 2019
      Professional Diploma in Digital Marketing (PDDM) Digital Marketing

      Activities and Societies: Social Lab , Digital Marketing Institute (DMI) ,Executive Development An innovative, 110-hour long (57 hours in class & 53 hours online tutorials), training program for marketing professionals who need to join the revolution that radically changes the marketing profession and is evolving through various digital channels and the internet.The program prepares for managerial positions in digital marketing with the goal of creating a collaborative learning environment for analyzing and resolving the challenges within the digital marketing world. Acquisition of… Show more An innovative, 110-hour long (57 hours in class & 53 hours online tutorials), training program for marketing professionals who need to join the revolution that radically changes the marketing profession and is evolving through various digital channels and the internet.The program prepares for managerial positions in digital marketing with the goal of creating a collaborative learning environment for analyzing and resolving the challenges within the digital marketing world. Acquisition of concrete skills and competencies in the rapidly evolving digital marketing domain, preparation with the essentials for a successful career in digital marketing. Show less

    • University of Patras

      1994 - 1999
      Bachelor of Science - BS Biology/Biological Sciences, General

      Subspecialty in enviromental Biology. Diploma thesis in Ecophysiology (10/10)

  • Experience

    • Ideal Promotions

      Jun 1994 - Jul 1994
      Sales Promoter

      Worked for Advertising Company to create and perfect various pitch promotions toattract customers toward cosmetics

    • Hottex Ltd, Hotel Equipment company

      Mar 1999 - Aug 1999
      Assistant to Managing Director

      Responsible for customer service and ordering

    • Novartis Hellas

      Feb 2000 - Dec 2004
      Sales Representative

      My responsibilities To contribute to sales results for cardiovascular and neurology system products in defined territories To execute agreed territory plan

    • Merck Serono

      Dec 2004 - Mar 2013
      Product Specialist Fertility and Endocrinology

      My responsibilities:To contribute to sales results for Fertility products portfolio in defined IVF units and hospitals

    • Merck Group

      Mar 2013 - now

      My responsibilities Develop and direct marketing programs for fertility portfolio, cardiovascular, thyroids and endocrinology. Establish marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage product category's life cycle; Interface with suppliers and customers to develop product requirements and specifications; Prepare and coordinate product introductions and updates Remote assignment flexible and dependent on length of project and preparation of deliverablesDevelopment of strategy and campaign to communicate at Franchise level, and associated materials with digital focus. Creation of implementation guidance to ensure consistent (Franchise) communicationFranchise campaign was launched externally during ESHRE congress • , Copenhagen. My responsibilities:Management of marketing needs for therapeutic areas and products within function. Provide marketing insights,data analysis .Contribution to annual business plan and budget development .Input to pricing strategies and product expansion.Selection, development and evaluation of personnel to ensure efficient operation.Interaction with KOLs. Development and implementation of MCM initiatives My responsibilities Developed and directed marketing programs for Fertility portfolio of 6 products and for Saizen®Developed promotional materials, digital applications, communication campaigns and commercial eventsImpacted range of customers, operational, project or service within own team andother related teams that affect team performance

      • Marketing Manager Fertility and Cardiovascular Metabolism Endocrinology

        Jan 2021 - now

      • Short Term Assignment -GBF Fertility

        Sept 2022 - Sept 2023

      • Marketing Manager Fertility & Endocrinology

        Nov 2018 - Dec 2020

      • Product Manager Fertility & Endocrinology

        Mar 2013 - Oct 2018

  • Licenses & Certifications

  • Volunteer Experience

    • First Aid Training Certification

      Issued by RESCUE TRAINING INTERNATIONAL | FIRST AID TRAINING on Feb 2016
      RESCUE TRAINING INTERNATIONAL | FIRST AID TRAININGAssociated with Xenia Karagouni